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60 Geburtstag Mann

Fail

Demand is soft, at -10.2% this quarter, so 60 Geburtstag Mann is a Fail.

Flapen Score
47
47 / 100
Top 43% of 1,305 Bürobedarf & Schreibwaren niches · +1 vs the category median of 46
Market size
€228K/yr1.3M searches / yr
90-day growth
-10.2%search demand this quarter
Competition
50%top-5 click share · 19 brands · 22 sellers

Flapen Score

60 Geburtstag Mann against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, 60 Geburtstag Mann is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 60 Geburtstag Mann market on Amazon at a glance

Shoppers on Amazon Germany searched for 60 Geburtstag Mann 1.3M times last year and spent an estimated €228K. The top 5 brands take 53% of clicks. Demand peaks in Feb. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €228K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-10.2%
Conversion, latest week
1.7%
Market size, estimated
€228Ka year
Peak month
February2.1× the quietest month
Top search term
60 geburtstag mann486K searches a year

02 · Price

A sale here is worth €10.35.

Listings sell for €10.35 on average, from €5.76 to €18.19. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At €10.35 that is €3K to €5K a year per listing.

Average price
€10.35under the $15 to $100 sweet spot
Price range
€5.76–€18.19
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
€3K–€5K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #155 within Umschläge & Versandzubehör. It carries 504 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
10.2%
Average rank
#155in Umschläge & Versandzubehör
Average rating
4.65 starsAmazon Germany average 4.37 stars
Average reviews
504per listing
Listings tracked
22

04 · Newcomers

6 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
6Amazon's first-year sales bar
Average brand age
29 months

Products

Top 60 Geburtstag Mann products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

22

Top-5 brand share

53%

Top 20: 100%

Top-5 click share

50%

Top 20: 97%

Open market

41%

  • Brand 126%
  • Brand 27%
  • Brand 37%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

60 Geburtstag Mann search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 2.1×

Search terms

Top 60 Geburtstag Mann search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 60 geburtstag mann486K/yr
  • geschenke 60 geburtstag mann91K/yr
  • 60.ter geburtstag mann92K/yr
  • 60.ter geburtstag frau91K/yr
  • geschenk 60 geburtstag mann76K/yr
  • 60 geburtstag77K/yr
  • geldgeschenke geburtstag 6050K/yr
  • geburtstag 60 mann35K/yr
  • geschenke für männer zum 6034K/yr
  • zum 60.geburtstag für männer26K/yr

Reviews and returns

What reviews say buyers love and hate about 60 Geburtstag Mann

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Qualität insgesamt”
31%of negative reviews mention “Gesamtgröße”
0.6%of orders come back
“Passt alles nicht”
A buyer, on “Gesamtgröße”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 60 Geburtstag Mann questions

Answered from the same tracked data.