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4 Farben Kugelschreiber

Fail

Demand is soft, at -25.4% this quarter, so 4 Farben Kugelschreiber is a Fail.

Flapen Score
48
48 / 100
Top 38% of 1,305 Bürobedarf & Schreibwaren niches · +2 vs the category median of 46
Market size
€108K/yr301K searches / yr
90-day growth
-25.4%search demand this quarter
Competition
32%top-5 click share · 21 brands · 129 sellers

Flapen Score

4 Farben Kugelschreiber against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, 4 Farben Kugelschreiber is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 4 Farben Kugelschreiber market on Amazon at a glance

Shoppers on Amazon Germany searched for 4 Farben Kugelschreiber 301K times last year and spent an estimated €108K. The top 5 brands take 78% of clicks. Demand peaks in Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 301K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €108K a year.

Searches, last 12 months
301K
Growth, 90 days vs prior 90
-25.4%
Conversion, latest week
4.5%
Market size, estimated
€108Ka year
Peak month
November1.7× the quietest month
Top search term
4 farben kugelschreiber60K searches a year

02 · Price

A sale here is worth €8.00.

Listings sell for €8.00 on average, from €2.22 to €18.05. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €8.00 that is €2K to €4K a year per listing.

Average price
€8.00under the $15 to $100 sweet spot
Price range
€2.22–€18.05
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
€2K–€4K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #254 within Schreib- & Korrekturbedarf. It carries 2,106 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
98%
Out of stock, average day
3.2%
Average rank
#254in Schreib- & Korrekturbedarf
Average rating
4.42 starsAmazon Germany average 4.37 stars
Average reviews
2,106per listing
Listings tracked
45

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top 4 Farben Kugelschreiber products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

21 flat

Sellers

129

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

32%

Top 20: 81%

Open market

18%

  • Brand 151%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 54%
  • Brand 63%

Demand

4 Farben Kugelschreiber search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top 4 Farben Kugelschreiber search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 4 farben kugelschreiber60K/yr
  • mehrfarbiger kugelschreiber35K/yr
  • kugelschreiber mehrfarbig35K/yr
  • bic 4 farben kugelschreiber42K/yr
  • mehrfarben kugelschreiber15K/yr
  • kugelschreiber 4 farben15K/yr
  • vierfarben kugelschreiber12K/yr
  • bic kugelschreiber 4 farbig13K/yr
  • multicolor pen11K/yr
  • vier farben kugelschreiber9K/yr

Reviews and returns

What reviews say buyers love and hate about 4 Farben Kugelschreiber

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Schreiberfahrung”
14%of negative reviews mention “Schreiberfahrung”
0.6%of orders come back
“Klemmt, kratzt und schreibt unsauber”
A buyer, on “Schreiberfahrung”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common 4 Farben Kugelschreiber questions

Answered from the same tracked data.