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Back to the Future

Fail

Shoppers spend an estimated $35K a year here, so Back to the Future is a Fail.

Flapen Score
49
49 / 100
Top 38% of 678 Beleuchtung niches · +2 vs the category median of 47
Market size
€35K/yr175K searches / yr
90-day growth
-24.3%search demand this quarter
Competition
30%top-5 click share · 22 brands · 201 sellers

Flapen Score

Back to the Future against its category

The dotted line is the Beleuchtung average. Past it, Back to the Future is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Back to the Future market on Amazon at a glance

Shoppers on Amazon Germany searched for Back to the Future 175K times last year and spent an estimated €35K. The top 5 brands take 65% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €35K a year.

Searches, last 12 months
175K
Growth, 90 days vs prior 90
-24.3%
Conversion, latest week
1.1%
Market size, estimated
€35Ka year
Top search term
back to the future132K searches a year

02 · Price

A sale here is worth €18.02.

Listings sell for €18.02 on average, from €6.08 to €33.57. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €18.02 that is €0 to €2K a year per listing.

Average price
€18.02inside the $15 to $100 sweet spot
Price range
€6.08–€33.57
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #23,936 within Innenbeleuchtung. It carries 271 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
44%
Out of stock, average day
3.0%
Average rank
#23,936in Innenbeleuchtung
Average rating
4.53 starsAmazon Germany average 4.37 stars
Average reviews
271per listing
Listings tracked
57

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
60 months

Products

Top Back to the Future products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

22 falling

Sellers

201

Top-5 brand share

65%

Top 20: 99%

Top-5 click share

30%

Top 20: 64%

Open market

30%

  • Brand 125%
  • Brand 221%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Back to the Future search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 2.1× · 6 of 12 months tracked

Search terms

Top Back to the Future search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • back to the future132K/yr
  • zurück in die zukunft merchandise26K/yr
  • back to the future t-shirt9K/yr
  • zurück in die zukunft t-shirt8K/yr

Reviews and returns

What reviews say buyers love and hate about Back to the Future

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Design insgesamt”
16%of negative reviews mention “Qualität insgesamt”
0.6%of orders come back
“-Qualität der Sticker eher mangelhaft”
A buyer, on “Qualität insgesamt”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Back to the Future questions

Answered from the same tracked data.