Is Ambient Light profitable to sell on Amazon Germany?

Flapen scores Ambient Light 37 out of 100 on Amazon Germany, a Fail. Shoppers spend €106K a year across 21 tracked products. 3 of the 3 products launched in the last year cleared the first-year sales bar. Search demand grew -46.3% in the last 90 days.

How competitive is the Ambient Light niche on Amazon Germany?

14 brands and 58 sellers compete in Ambient Light on Amazon Germany. The top 5 Ambient Light products take 63% of clicks, and the top 5 brands take 83%.

What do buyers complain about in Ambient Light?

Ambient Light buyers on Amazon Germany complain most about Haltbarkeit, Qualität insgesamt, and Konnektivität – insgesamt. An estimated 3.2% of orders come back.

What does it cost to enter the Ambient Light niche?

Ambient Light sells for €30.77 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €9.91 to €112.39. The average product has 3,020 reviews, the count a new listing must catch up to.

Ambient Light

Fail

Demand is soft, at -46.3% this quarter, so Ambient Light is a Fail.

Flapen Score: 37
37 / 100Ranks 569 of 678 Beleuchtung niches · −10 vs the category median of 47
Market size: €106K/yr290K searches / yr
90-day growth: -46.3%search demand this quarter
Competition: 63%top-5 click share · 14 brands · 58 sellers

Flapen Score

Ambient Light against its category

The dotted line is the Beleuchtung average. Past it, Ambient Light is stronger. Inside it, weaker.

37Fail

This niche Category average

See the method

Market

The Ambient Light market on Amazon at a glance

Shoppers on Amazon Germany searched for Ambient Light 290K times last year and spent an estimated €106K. The top 5 brands take 83% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 290K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -46.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €106K a year.

Searches, last 12 months: 290K
Growth, 90 days vs prior 90: -46.3%
Conversion, latest week: 1.2%
Market size, estimated: €106Ka year
Top search term: govee tischlampe36K searches a year

02 · Price

A sale here is worth €30.77.

Listings sell for €30.77 on average, from €9.91 to €112.39. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €30.77 that is €3K to €8K a year per listing.

Average price: €30.77inside the $15 to $100 sweet spot
Price range: €9.91–€112.39
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 3K–4K
Units per listing a year: 100–250
Revenue per listing a year: €3K–€8K
Returns: 3.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #41 within Innenbeleuchtung. It carries 3,020 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 0.6%
Average rank: #41in Innenbeleuchtung
Average rating: 4.35 starsAmazon Germany average 4.37 stars
Average reviews: 3,020per listing
Listings tracked: 21

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 3
Successful launches: 3Amazon's first-year sales bar
Average brand age: 31 months

Products

Top Ambient Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

13%

Brand 161%
Brand 26%
Brand 35%
Brand 45%
Brand 55%
Brand 64%
Open — no brand owns it (8 brands, 13%)

Demand

Ambient Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Dec · busiest ÷ quietest = 3.3× · 8 of 12 months tracked

Search terms

Top Ambient Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

govee tischlampe36K/yr +0.9%2.7% conv.
ambient light40K/yr -35.3%0.4% conv.
ambientebeleuchtung wohnzimmer48K/yr -59.0%0.5% conv.
spezial- & stimmungsbeleuchtung32K/yr -41.9%0.0% conv.
mood light17K/yr -28.9%0.7% conv.
ambiente licht11K/yr -35.7%0.5% conv.
farbwechsel lampe21K/yr -83.3%0.5% conv.
coole lampen15K/yr -80.9%0.0% conv.
govee nachttischlampe7K/yr -9.6%2.6% conv.
lampe bunt8K/yr -45.1%0.5% conv.

Reviews and returns

What reviews say buyers love and hate about Ambient Light

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Helligkeit/Glanz/Glühen”

9%of negative reviews mention “Haltbarkeit”

3.2%of orders come back

“Nach 10 Monaten defekt”

A buyer, on “Haltbarkeit”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Ambient Light questions

Answered from the same tracked data.

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