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56

zinksalbe

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 61Growth 21Conversion 95Competition 54Returns 99Price range 38Avg price 26Brand share 72Review moat 28Quality gap 45

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Conversion

Incredible12.1%

search→purchase rate — share of searches ending in a sale

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Market size

Good€536K

€536K/yr · 483K searches

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay€0.50–€23.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay3,709.44

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay€9.17

avg listing price — sweet spot $15–$100

Growth

Bad-8.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, zinksalbe is a €536K/yr Amazon Germany market (483K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Feb. Verdict: Worth a look — 56/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

Market data

Units sold / yr
50K–60K
avg 1,500–2,000/product
Revenue / yr
€459K–€550K
units × avg price
Launch success
1 of 2 new (360d)
Conversion rate
12.1%
Avg BSR
#160
Page quality
0%
Prime
89%
Sponsored
63%
Out of stock
3.6%
Avg brand age
70 months
Avg seller age
173 days

Competition

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 falling

Sellers

130

Top-5 brand share

62%

Top 20: 97%

Top-5 click share

53%

Top 20: 94%

Open market

32%

  • Zentiva22%
  • ABENA12%
  • Vigorous11%
  • Das gesunde Plus10%
  • Azulenal6%
  • Bübchen6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.9% search growth over the last 90 days.
15K10KSpike '24Holiday '24Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.5×

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€21K8%€43K12%€64K16%€86K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 27 tracked products in this niche — three views at once, no toggling.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt15%

“Super Produkt”

Eignung für Mischhaut13%

“Bestes Gesichtsserum”

Preis-Leistungs-Verhältnis9%

“Preisleistung okay”

beworben Vs Tatsächliches Produkt8%

“So wie es seien soll”

Allergien6%

“Pickel heilen schneller ab”

Eignung für trockene Haut5%

“Für trockene Haut”

Geruch4%

“Stinkt aber hilft”

Effizienz4%

“Wirkt”

Symptomreduktion4%

“Positive Ergebnisse nach der Anwendung”

Saugfähigkeit4%

“Zieht gut ein und verschafft Linderung”

What buyers complain about

Allergien14%

“unzählige kleine eitrige Pusteln”

Funktionalität insgesamt10%

“Hilft gar nicht”

Feucht/Trocken5%

“Für mich ein Nachteil ist, dass die Creme nicht ganz trocknet wenn sie aufgetragen wird und somit auch schnell wieder abgewischt wird”

Eignung für trockene Haut5%

“Danach fühlt sich die Haut etwas trocken an”

Geruch4%

“stinkt etwas”

Haltbarkeit3%

“hält aber nicht lange an.”

Preis-Leistungs-Verhältnis3%

“Ziemlich teuer”

Hartes Gefühl3%

“Diese Creme ist mir zu zäh”

Entflammbar3%

“Brennt wie feuer im Gesicht”

Rückstand2%

“Hinterlässt weiße Rückstände”

Top return reasons

Funktionalität insgesamt26%
beworben Vs Tatsächliches Produkt10%
Geruch7%
Produktzustand6%
Gesamtgröße5%
Inhaltsstoffe – insgesamt5%
Qualität insgesamt5%
Ölig/fettig3%
Kompatibilität – insgesamt3%
Auslaufsicher3%

Common questions

Is zinksalbe profitable to sell on Amazon Germany?
The niche generates €536K/yr across 27 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.9%. Flapen's verdict: Worth a look (56/100).
How competitive is the zinksalbe niche?
24 brands and 130 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in zinksalbe?
Top complaints mined from reviews: Allergien, Funktionalität insgesamt, Feucht/Trocken. The return rate is 0.1%.
When does demand for zinksalbe peak?
Demand peaks in Feb; the busiest month runs 1.5× the quietest.
What does it cost to enter the zinksalbe niche?
Listings span €0.50–€23.73; the average listing price is €9.17 (sweet spot $15–$100). The average incumbent carries 3,709 reviews — the moat a new listing must climb.

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