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Wundschutzcreme Baby

Fail

The top 5 brands take 100% of clicks, so Wundschutzcreme Baby is a Fail.

Flapen Score
42
42 / 100
Ranks 449 of 631 Baby niches · −5 vs the category median of 47
Market size
€247K/yr397K searches / yr
90-day growth
-11.0%search demand this quarter
Competition
55%top-5 click share · 4 brands · 106 sellers

Flapen Score

Wundschutzcreme Baby against its category

The dotted line is the Baby average. Past it, Wundschutzcreme Baby is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wundschutzcreme Baby market on Amazon at a glance

Shoppers on Amazon Germany searched for Wundschutzcreme Baby 397K times last year and spent an estimated €247K. All 4 brands take every click. Demand peaks in Feb–Apr–Jun. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 11.1% of those searches ended in a purchase.

Shoppers searched for this 397K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €247K a year.

Searches, last 12 months
397K
Growth, 90 days vs prior 90
-11.0%
Conversion, latest week
11.1%
Market size, estimated
€247Ka year
Peak month
February3.5× the quietest month
Top search term
weleda baby115K searches a year

02 · Price

A sale here is worth €5.62.

Listings sell for €5.62 on average, from €1.98 to €20.46. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At €5.62 that is €11K to €14K a year per listing.

Average price
€5.62under the $15 to $100 sweet spot
Price range
€1.98–€20.46
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
€11K–€14K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Babypflege. It carries 3,136 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#17in Babypflege
Average rating
4.68 starsAmazon Germany average 4.37 stars
Average reviews
3,136per listing
Listings tracked
27

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Wundschutzcreme Baby products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 flat

Sellers

106

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

55%

Top 20: 93%

Open market

0%

  • Brand 166%
  • Brand 232%
  • Brand 32%
  • Brand 41%
  • Open — no brand owns it (0%)

Demand

Wundschutzcreme Baby search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Apr, Jun · busiest ÷ quietest = 3.5×

Search terms

Top Wundschutzcreme Baby search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • weleda baby115K/yr
  • penaten creme56K/yr
  • penaten35K/yr
  • weleda wundschutzcreme baby36K/yr
  • wundschutzcreme baby28K/yr
  • penaten wundschutzcreme19K/yr
  • calendula wundsalbe14K/yr
  • wundschutzcreme13K/yr
  • weleda baby set12K/yr
  • weleda calendula14K/yr

Reviews and returns

What reviews say buyers love and hate about Wundschutzcreme Baby

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Qualität insgesamt”
18%of negative reviews mention “Allergien”
0.1%of orders come back
“Ausschlag verursachend”
A buyer, on “Allergien”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Wundschutzcreme Baby questions

Answered from the same tracked data.