Skip to content

Windeleimer

Maybe

Products sell for $27.21 on average, inside the sweet spot. But demand is soft, at -1.5% this quarter, so Windeleimer is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 631 Baby niches · +5 vs the category median of 47
Market size
€1.0M/yr1.3M searches / yr
90-day growth
-1.5%search demand this quarter
Competition
66%top-5 click share · 9 brands · 42 sellers

Flapen Score

Windeleimer against its category

The dotted line is the Baby average. Past it, Windeleimer is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Windeleimer market on Amazon at a glance

Shoppers on Amazon Germany searched for Windeleimer 1.3M times last year and spent an estimated €1.0M. The top 5 brands take 89% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.0M a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-1.5%
Conversion, latest week
2.8%
Market size, estimated
€1.0Ma year
Peak month
July1.4× the quietest month
Top search term
windeleimer729K searches a year

02 · Price

A sale here is worth €27.21.

Listings sell for €27.21 on average, from €9.77 to €81.84. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At €27.21 that is €41K to €54K a year per listing.

Average price
€27.21inside the $15 to $100 sweet spot
Price range
€9.77–€81.84
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
€41K–€54K
Returns
1.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #8 within Wickeln. It carries 3,687 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
81%
Out of stock, average day
0.4%
Average rank
#8in Wickeln
Average rating
4.34 starsAmazon Germany average 4.37 stars
Average reviews
3,687per listing
Listings tracked
16

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Windeleimer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

42

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

6%

  • Brand 134%
  • Brand 218%
  • Brand 313%
  • Brand 413%
  • Brand 512%
  • Brand 65%
  • Open — no brand owns it (3 brands, 6%)

Demand

Windeleimer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Windeleimer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • windeleimer729K/yr
  • windeleimer geruchsdicht246K/yr
  • chicco windeleimer57K/yr
  • angelcare windeleimer40K/yr
  • windeleimer ohne kassette44K/yr
  • windelmülleimer38K/yr
  • diaper bin29K/yr
  • tommee tippee windeleimer24K/yr
  • windeleimer angelcare13K/yr
  • windeleimer für erwachsene17K/yr

Reviews and returns

What reviews say buyers love and hate about Windeleimer

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Geruch”
23%of negative reviews mention “Geruch”
1.6%of orders come back
“also wird es auch so stinken.”
A buyer, on “Geruch”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Windeleimer questions

Answered from the same tracked data.