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Wickelunterlagen Einweg

Fail

The average product has 11,448 reviews to catch up to, so Wickelunterlagen Einweg is a Fail.

Flapen Score
46
46 / 100
Ranks 345 of 631 Baby niches · −1 vs the category median of 47
Market size
€114K/yr156K searches / yr
90-day growth
+0.4%search demand this quarter
Competition
56%top-5 click share · 15 brands · 18 sellers

Flapen Score

Wickelunterlagen Einweg against its category

The dotted line is the Baby average. Past it, Wickelunterlagen Einweg is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wickelunterlagen Einweg market on Amazon at a glance

Shoppers on Amazon Germany searched for Wickelunterlagen Einweg 156K times last year and spent an estimated €114K. The top 5 brands take 74% of clicks. Demand peaks in Mar–May–Jul–Aug–Oct. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €114K a year.

Searches, last 12 months
156K
Growth, 90 days vs prior 90
+0.4%
Conversion, latest week
4.7%
Market size, estimated
€114Ka year
Peak month
July2.4× the quietest month
Top search term
wickelunterlage einweg60K searches a year

02 · Price

A sale here is worth €15.46.

Listings sell for €15.46 on average, from €1.92 to €27.88. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €15.46 that is €4K to €8K a year per listing.

Average price
€15.46inside the $15 to $100 sweet spot
Price range
€1.92–€27.88
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€4K–€8K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #12 within Wickeln. It carries 11,448 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
81%
Out of stock, average day
17.2%
Average rank
#12in Wickeln
Average rating
4.55 starsAmazon Germany average 4.37 stars
Average reviews
11,448per listing
Listings tracked
21

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
36 months

Products

Top Wickelunterlagen Einweg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

18

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

56%

Top 20: 99%

Open market

21%

  • Brand 119%
  • Brand 218%
  • Brand 316%
  • Brand 411%
  • Brand 510%
  • Brand 66%

Demand

Wickelunterlagen Einweg search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, May, Jul, Aug, Oct · busiest ÷ quietest = 2.4×

Search terms

Top Wickelunterlagen Einweg search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wickelunterlage einweg60K/yr
  • wickelunterlage baby20K/yr
  • wickelunterlagen18K/yr
  • wickelunterlagen einweg11K/yr
  • einweg wickelunterlagen baby10K/yr
  • wickelunterlage einweg baby8K/yr
  • einmal wickelunterlagen baby8K/yr
  • baby unterlage5K/yr
  • wickelunterlagen baby5K/yr
  • wickelauflage einweg4K/yr

Reviews and returns

What reviews say buyers love and hate about Wickelunterlagen Einweg

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Qualität insgesamt”
22%of negative reviews mention “Gesamtgröße”
0.4%of orders come back
“Für normales Bett als Einlage etwas klein”
A buyer, on “Gesamtgröße”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Wickelunterlagen Einweg questions

Answered from the same tracked data.