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Wickelunterlage Unterwegs

Fail

Shoppers spend an estimated $47K a year here, so Wickelunterlage Unterwegs is a Fail.

Flapen Score
48
48 / 100
Top 45% of 631 Baby niches · +1 vs the category median of 47
Market size
€47K/yr272K searches / yr
90-day growth
-2.2%search demand this quarter
Competition
33%top-5 click share · 24 brands · 32 sellers

Flapen Score

Wickelunterlage Unterwegs against its category

The dotted line is the Baby average. Past it, Wickelunterlage Unterwegs is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wickelunterlage Unterwegs market on Amazon at a glance

Shoppers on Amazon Germany searched for Wickelunterlage Unterwegs 272K times last year and spent an estimated €47K. The top 5 brands take 61% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €47K a year.

Searches, last 12 months
272K
Growth, 90 days vs prior 90
-2.2%
Conversion, latest week
1.1%
Market size, estimated
€47Ka year
Top search term
wickelunterlage unterwegs222K searches a year

02 · Price

A sale here is worth €16.37.

Listings sell for €16.37 on average, from €5.06 to €36.71. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €16.37 that is €0 to €2K a year per listing.

Average price
€16.37inside the $15 to $100 sweet spot
Price range
€5.06–€36.71
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
2.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #33 within Wickeln. It carries 827 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
95%
Out of stock, average day
11.0%
Average rank
#33in Wickeln
Average rating
4.43 starsAmazon Germany average 4.37 stars
Average reviews
827per listing
Listings tracked
44

04 · Newcomers

0 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Wickelunterlage Unterwegs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

24 falling

Sellers

32

Top-5 brand share

61%

Top 20: 98%

Top-5 click share

33%

Top 20: 80%

Open market

34%

  • Brand 120%
  • Brand 214%
  • Brand 310%
  • Brand 410%
  • Brand 57%
  • Brand 65%

Demand

Wickelunterlage Unterwegs search demand

Weekly searches over the year. Pick a range.

6K4KMar '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Wickelunterlage Unterwegs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wickelunterlage unterwegs222K/yr
  • wickelunterlage für unterwegs abwaschbar11K/yr
  • wickelauflage unterwegs10K/yr
  • wickelunterlage für unterwegs9K/yr
  • tragbare wickelunterlage6K/yr
  • mobile wickelunterlage5K/yr
  • reise wickelunterlage5K/yr
  • wickelunterlage to go4K/yr

Reviews and returns

What reviews say buyers love and hate about Wickelunterlage Unterwegs

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Qualität insgesamt”
21%of negative reviews mention “Gesamtgröße”
2.7%of orders come back
“Ziemlich groß”
A buyer, on “Gesamtgröße”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Wickelunterlage Unterwegs questions

Answered from the same tracked data.