Skip to content

Wickelkommode

Wickelkommode shows beatable incumbent ratings (4.1★), but weak search conversion (0.3%) keeps it on the watch list.

Flapen Score

55
Worth a look

Top 17% of 631 Baby niches · +8 vs the category median of 47

Market size 48Growth 19Conversion 3Competition 75Returns 80Price range 47Avg price 72Brand share 74Review moat 79Quality gap 86
This niche Category average · 631 niches

Is Wickelkommode profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Wickelkommode is a €258K/yr Amazon Germany market (900K searches/yr). The top 5 brands hold 60% of demand. Verdict: Worth a look — 55/100.

Wickelkommode: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -12.9% over the last 90 days and 0.3% of searches end in a purchase.

€258K

revenue / yr

Units sold / yr3K
Search volume / yr-12.9%900K
Conversion rate0.3%
Avg price€110.27

Who owns the niche?

The top 5 brands hold 60% of demand, so 40% of the market is open.

40%

open market share

Brands · sellers24 · 30
Top-5 product click share40%
Open market40%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 35 products

Sponsored placement86%
New entrants (1y)10· 3 succeeded
Avg rating4.1★
Avg reviews414

Top Wickelkommode products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

€0€13K€26K€39K€52K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

24 falling

Sellers

30

Top-5 brand share

60%

Top 20: 95%

Top-5 click share

40%

Top 20: 80%

Open market

35%

  • WOLTU31%
  • Infantastic14%
  • Maydolly6%
  • ATB5%
  • KOMTO4%
  • Vicco4%

Wickelkommode demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume900KCVR0.3%Products35Brands24Top 5 Brands60%OOS Rate13.9%Rating4.1★Reviews414Avg BSR#121
25K15KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Wickelkommode search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wickelkommode489K/yr
  • wickeltisch248K/yr
  • changing table27K/yr
  • baby changing table19K/yr
  • baby wickelkommode22K/yr
  • wickeltische & -kommoden19K/yr
  • baby kommode11K/yr
  • wickelkommode mit schubladen8K/yr
  • wickelkommode holz7K/yr
  • wickelkommode klappbar7K/yr

What reviews say buyers love and hate about Wickelkommode

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Qualität insgesamt14%

Super Qualität

Benutzerfreundlichkeit9%

Ansonsten finden wir ihn praktisch; Rollen sehr gut, viel Platz

Speicherkapazität9%

Zusätzlich bieten Organizer und Ablageflächen ausreichend Platz für Windeln, Feuchttücher oder Pflegeprodukte

Gesamtgröße8%

passt perfekt

Preis-Leistungs-Verhältnis7%

Preis und Leistung ganz ok

What buyers complain about

68% of reviews
Qualität insgesamt20%

Absolut Instabiler Müll

Stärke9%

Schubladen sind nicht stabil

Preis-Leistungs-Verhältnis8%

Nein, nicht zu dem Preis definitiv

Montage/Installation8%

während dem Aufbau merkt, dass die Hälfte fehlt.

Gesamtgröße5%

So groß

Wickelkommode return rate & reasons

Why buyers send it back, as a share of all return requests.

1.8%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
30%
2Qualität insgesamt
15%
3Geruch
14%
4Defekt Material/Teile
7%
5Materialqualität
6%

Common Wickelkommode questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wickelkommode 55/100 on Amazon Germany — Worth a look. The niche generates €258K/yr across 35 tracked products. 3 of 10 products launched in the last 360 days are still selling. Search demand moved -12.9% over the last 90 days.
Search demand for Wickelkommode on Amazon Germany is steady year-round — the busiest month runs 1.3× the quietest.