Miffy
FailBuyers convert on only 0.5% of searches, so Miffy is a Fail.
- Flapen Score
- 48 / 100Top 45% of 631 Baby niches · +1 vs the category median of 4748
- Market size
- €61K/yr508K searches / yr
- 90-day growth
- -16.3%search demand this quarter
- Competition
- 41%top-5 click share · 17 brands · 48 sellers
Flapen Score
Miffy against its category
The dotted line is the Baby average. Past it, Miffy is stronger. Inside it, weaker.
Market
The Miffy market on Amazon at a glance
Shoppers on Amazon Germany searched for Miffy 508K times last year and spent an estimated €61K. The top 5 brands take 68% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 508K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €61K a year.
- Searches, last 12 months
- 508K
- Growth, 90 days vs prior 90
- -16.3%
- Conversion, latest week
- 0.5%
- Market size, estimated
- €61Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- miffy389K searches a year
02 · Price
A sale here is worth €23.93.
Listings sell for €23.93 on average, from €6.83 to €122.35. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €23.93 that is €0 to €2K a year per listing.
- Average price
- €23.93inside the $15 to $100 sweet spot
- Price range
- €6.83–€122.35
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€2K
- Returns
- 1.3%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 20.5% of listings are out of stock. The average listing ranks #1,612 within Baby- & Kleinkinderzimmer. It carries 89 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 76%
- Out of stock, average day
- 20.5%
- Average rank
- #1,612in Baby- & Kleinkinderzimmer
- Average rating
- 4.54 starsAmazon Germany average 4.37 stars
- Average reviews
- 89per listing
- Listings tracked
- 34
04 · Newcomers
0 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Miffy products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Vanilla Underground Miffy Weiße 3D-Hausschuhe mit Cartoon-Motiv | Flauschige Haus schuhe für Damen | Bequeme mit Cartoon-Design | Miffy-Merchandise
- Price
- €15.36
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago

NEXT Mädchen Geknöpfter Schlafanzug Miffy Ecru White 128-134
- Price
- €32.40
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

NEXT Mädchen Geknöpfter Schlafanzug Miffy Ecru White 92-98
- Price
- €29.20
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Miffy Schlüsselanhänger ECO Cord Offwhite 10 cm
- Price
- €16.33
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 1y ago

Little Dutch nijntje Miffy x Plüschtier/Kuscheltier/Stofftier Hase Miffy blau - Lucky Leaves (20 cm)
- Price
- €9.91
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 1y ago
Trending
estimated 90-day click momentum
NEXT Mädchen Geknöpfter Schlafanzug Miffy Ecru White 74-80
- Price
- €28.55
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Marks & Spencer 2-Tlg. Miffy Outfit Aus Reiner Baumwolle (28 J.) 4-5 Jahre
- Price
- €17.35
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

NEXT Mädchen Geknöpfter Schlafanzug Miffy Ecru White 92-98
- Price
- €29.20
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

NEXT Mädchen Geknöpfter Schlafanzug Miffy Ecru White 128-134
- Price
- €32.40
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Vanilla Underground Miffy Weiße 3D-Hausschuhe mit Cartoon-Motiv | Flauschige Haus schuhe für Damen | Bequeme mit Cartoon-Design | Miffy-Merchandise
- Price
- €15.36
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago
Newest
by launch date
NEXT Mädchen Geknöpfter Schlafanzug Miffy Ecru White 128-134
- Price
- €32.40
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

NEXT Mädchen Geknöpfter Schlafanzug Miffy Ecru White 92-98
- Price
- €29.20
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

NEXT Mädchen Geknöpfter Schlafanzug Miffy Ecru White 74-80
- Price
- €28.55
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Marks & Spencer 2-Tlg. Miffy Outfit Aus Reiner Baumwolle (28 J.) 4-5 Jahre
- Price
- €17.35
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Miffy Velours umweltfreundlich 33 cm
- Price
- €27.03
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
48
Est. top-5 brand share
68%
Top 20: 100%
Est. top-5 click share
41%
Top 20: 83%
Open market
28%
- NEXT21%
- Vanilla Underground16%
- Miffy14%
- MiPow9%
- Jollein7%
- Atelier Pierre5%
Demand
Miffy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Miffy search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- miffy389K/yr
- miffy kuscheltier47K/yr
- miffy schlüsselanhänger21K/yr
- miffy merch11K/yr
- miffy plush8K/yr
- miffy keychain9K/yr
- miffi6K/yr
- nijntje miffy7K/yr
- miffy kissen5K/yr
- miffy anhänger6K/yr
Reviews and returns
What reviews say buyers love and hate about Miffy
We read the reviews and the return reasons for every product selling here.
“Teuer”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
24 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Miffy questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








