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Wickelauflage 50x70

a small market ($42K/yr) — Wickelauflage 50x70 doesn't clear our bar today.

Flapen Score

48
Skip it

Top 45% of 631 Baby niches · +1 vs the category median of 47

Market size 11Growth 18Conversion 18Competition 78Returns 82Price range 79Avg price 95Brand share 58Review moat 55Quality gap 47
This niche Category average · 631 niches

Is Wickelauflage 50x70 profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Wickelauflage 50x70 is a €42K/yr Amazon Germany market (130K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 48/100.

Wickelauflage 50x70: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -13.9% over the last 90 days and 1.4% of searches end in a purchase.

€42K

revenue / yr

Units sold / yr2K
Search volume / yr-13.9%130K
Conversion rate1.4%
Avg price€23.39

Who owns the niche?

The top 5 brands hold 70% of demand, so 30% of the market is open.

30%

open market share

Brands · sellers18 · 45
Top-5 product click share37%
Open market30%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 46 products

Sponsored placement74%
New entrants (1y)7· 0 succeeded
Avg rating4.5★
Avg reviews1,310

Top Wickelauflage 50x70 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

€0€1K€3K€4K€5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

45

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

37%

Top 20: 77%

Open market

25%

  • Ceba Baby27%
  • Totsy Baby19%
  • Ehrenkind11%
  • Bonky7%
  • Rotho Babydesign7%
  • Sterntaler5%

Wickelauflage 50x70 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume130KCVR1.4%Products46Brands18Top 5 Brands70%OOS Rate7.2%Rating4.5★Reviews1,310Avg BSR#30
4K3KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Wickelauflage 50x70 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wickelauflage 50x7086K/yr
  • wickelauflage schmal9K/yr
  • wickelunterlage 50x709K/yr
  • wickelauflage 70x507K/yr
  • wickelauflage keil6K/yr
  • wickelauflage klein5K/yr
  • wickelmulde4K/yr
  • keil wickelauflage4K/yr

What reviews say buyers love and hate about Wickelauflage 50x70

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Qualität insgesamt13%

Sehr schönes produkt

Weiches Gefühl10%

Schön weich

Einfache Reinigung9%

Gut abwischbares Material & angenehme Größe

Kissen9%

das Kissen formt sich schön aus.

Gesamtgröße9%

Passt aber

What buyers complain about

67% of reviews
Haltbarkeit19%

Nicht langlebig

Geruch9%

Stinkt und rutscht

beworben Vs Tatsächliches Produkt6%

Hält nicht was es verspricht

Dicke6%

etwas dünn in der Mitte

Gesamtgröße5%

Bezug und Auflage passen nicht

Wickelauflage 50x70 return rate & reasons

Why buyers send it back, as a share of all return requests.

1.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
50%
2Farbe
13%
3Qualität insgesamt
7%
4Dünn
6%
5Geruch
3%

Common Wickelauflage 50x70 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wickelauflage 50x70 48/100 on Amazon Germany — Skip it. The niche generates €42K/yr across 46 tracked products. 0 of 7 products launched in the last 360 days are still selling. Search demand moved -13.9% over the last 90 days.
Search demand for Wickelauflage 50x70 on Amazon Germany is steady year-round — the busiest month runs 1.3× the quietest.