Is wickelauflage 50x70 profitable to sell on Amazon Germany?

The niche generates €42K/yr across 46 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -13.9%. Flapen's verdict: Skip it (48/100).

How competitive is the wickelauflage 50x70 niche?

18 brands and 45 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in wickelauflage 50x70?

Top complaints mined from reviews: Haltbarkeit, Geruch, beworben Vs Tatsächliches Produkt. The return rate is 1.7%.

When does demand for wickelauflage 50x70 peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the wickelauflage 50x70 niche?

Listings span €5.21–€54.00; the average listing price is €23.39 (sweet spot $15–$100). The average incumbent carries 1,310 reviews — the moat a new listing must climb.

wickelauflage 50x70

Skip it

A small market ($42K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible€23.39

avg listing price — sweet spot $15–$100

Returns

Great1.7%

return rate — above 5% kills the launch gate

Price range

Great€5.21–€54.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great37%

top-5 click share — an open shelf

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Review moat

Good1,309.5

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-13.9%

90-day search growth — must beat 0% to launch

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad€42K

€42K/yr · 130K searches

According to Flapen's Amazon Germany niche tracking, wickelauflage 50x70 is a €42K/yr Amazon Germany market (130K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 48/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

wickelauflage 50x70 market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: €35K–€47K; units × avg price
Conversion rate: 1.4%
Avg BSR: #30
Page quality: 0%
Prime: 48%
Sponsored: 74%
Out of stock: 7.2%
Avg brand age: 42 months
Avg seller age: 192 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

18 falling

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

37%

Top 20: 77%

Open market

25%

Ceba Baby27%
Totsy Baby19%
Ehrenkind11%
Bonky7%
Rotho Babydesign7%
Sterntaler5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top wickelauflage 50x70 search terms

wickelauflage 50x7086K/yr -16.3%1.1% conv.
wickelauflage schmal9K/yr -2.8%0.8% conv.
wickelunterlage 50x709K/yr -15.0%1.0% conv.
wickelauflage 70x507K/yr -19.4%1.2% conv.
wickelauflage keil6K/yr -15.3%1.0% conv.
wickelauflage klein5K/yr +11.6%0.3% conv.
wickelmulde4K/yr +5.0%0.8% conv.
keil wickelauflage4K/yr -15.6%0.9% conv.

All search terms

Top wickelauflage 50x70 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ceba Baby weiche Wickelauflage 50x70 cm - Baby Wickelunterlage - Wickeltischauflage für Junge und Mädchen - Wasserdicht abwaschbar - OEKO-TEX Standard 100 - Made in EU - Waldfreunde

Ceba Baby€21.284.5★3,141 rev

Wickelauflage Wickelunterlage abwaschbar und wasserdicht 70x50 cm - Wickelmatte zum Auflegen auf Wickeltisch Wickelaufsatz Wickelkommode oder Waschmaschine Oeko-Tex 70 x 50 Galaxie B

Totsy Baby€23.664.4★3,296 rev

Wickelauflage Wickelunterlage abwaschbar und wasserdicht 70x50 cm - Wickelmatte zum Auflegen auf Wickeltisch Wickelaufsatz Wickelkommode oder Waschmaschine Oeko-Tex 70 x 50 Safari

Totsy Baby€21.884.4★3,296 rev

BONKY Wickelauflage 50x70 cm - weiche Wickelunterlage - Baby Wickeltischauflage - Wasserdischt - Abwaschbar - Made in EU - 100% Oeko TEX - Punkte

Bonky€22.414.4★2,973 rev

CEBA BABY Weiche Wickelauflage 50x70 cm Wickelmatte für feste Unterlagen Basic OEKO-TEX Standard 100 (Polar Bears)

Ceba Baby€14.624.8★13 rev

Newest

by launch date

CEBA BABY Weiche Wickelauflage 50x70 cm Wickelmatte für feste Unterlagen Basic OEKO-TEX Standard 100 (Polar Bears)

Ceba Baby€14.6213 rev

6mo ago

Rotho Babydesign Wickelauflage Keil (50 x 70 cm) - wickelauflage - wickeltischauflage - abwaschbar - wickelmatte - wasserdicht - Motiv Waldtiere

Rotho Babydesign€21.851,228 rev

9mo ago

Ehrenkind Abwaschbare Wickelauflage - Hygienisch Sicher und Vielseitig in Beige Pusteblume | Wickelauflage 50x70 | Wickelunterlage | Wickeltischauflage abwaschbar

Ehrenkind€29.93369 rev

11mo ago

Wickelauflage Wickelunterlage abwaschbar und wasserdicht 70x50 cm - Wickelmatte zum Auflegen auf Wickeltisch Wickelaufsatz Wickelkommode oder Waschmaschine Oeko-Tex 70 x 50 Beige mit Weiß Sternen

Totsy Baby€24.033,296 rev

12mo ago

Wickelauflage Wickelunterlage abwaschbar und wasserdicht 70x50 cm - Wickelmatte zum Auflegen auf Wickeltisch Wickelaufsatz Wickelkommode oder Waschmaschine Oeko-Tex 70 x 50 Galaxie B

Totsy Baby€23.663,296 rev

1y ago

What buyers say about wickelauflage 50x70

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt13%

“Sehr schönes produkt”

Weiches Gefühl10%

“Schön weich”

Einfache Reinigung9%

“Gut abwischbares Material & angenehme Größe”

Kissen9%

“das Kissen formt sich schön aus.”

Gesamtgröße9%

“Passt aber”

Design insgesamt9%

“Schönes Design”

beworben Vs Tatsächliches Produkt8%

“Tut was sie soll”

Haltbarkeit4%

“Könnte haltbarer sein”

Preis-Leistungs-Verhältnis3%

“Preis-Leistung stimmt”

Komfort insgesamt3%

“sodass unser Baby bequem darauf liegt.”

What buyers complain about

Haltbarkeit19%

“Nicht langlebig”

Geruch9%

“Stinkt und rutscht”

beworben Vs Tatsächliches Produkt6%

“Hält nicht was es verspricht”

Dicke6%

“etwas dünn in der Mitte”

Gesamtgröße5%

“Bezug und Auflage passen nicht”

Stärke5%

“Zu dünn gepolstert”

Griff5%

“Was mich auch stört ist, dass es nicht rutschfest ist”

Wasserbeständigkeit4%

“Leider nicht wasserabweisend”

Nähen/Finish/Polieren4%

“Nähte lösen sich”

Kissen3%

“Zu dünn gepolstert”

Top return reasons

Gesamtgröße50%

Farbe13%

Qualität insgesamt7%

Dünn6%

Geruch3%

beworben Vs Tatsächliches Produkt3%

Breite2%

Materialqualität2%

Weiches Gefühl2%

Griff1%

Common questions

Is wickelauflage 50x70 profitable to sell on Amazon Germany?: The niche generates €42K/yr across 46 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -13.9%. Flapen's verdict: Skip it (48/100).
How competitive is the wickelauflage 50x70 niche?: 18 brands and 45 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in wickelauflage 50x70?: Top complaints mined from reviews: Haltbarkeit, Geruch, beworben Vs Tatsächliches Produkt. The return rate is 1.7%.
When does demand for wickelauflage 50x70 peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the wickelauflage 50x70 niche?: Listings span €5.21–€54.00; the average listing price is €23.39 (sweet spot $15–$100). The average incumbent carries 1,310 reviews — the moat a new listing must climb.