Is Wickelauflage profitable to sell on Amazon Germany?

Flapen scores Wickelauflage 62 out of 100 on Amazon Germany, a Maybe. Shoppers spend €967K a year across 87 tracked products. 7 of the 18 products launched in the last year cleared the first-year sales bar. Search demand grew -9.9% in the last 90 days.

How competitive is the Wickelauflage niche on Amazon Germany?

29 brands and 59 sellers compete in Wickelauflage on Amazon Germany. The top 5 Wickelauflage products take 23% of clicks, and the top 5 brands take 59%.

What do buyers complain about in Wickelauflage?

Wickelauflage buyers on Amazon Germany complain most about Dicke, Gesamtgröße, and Haltbarkeit. An estimated 0.9% of orders come back.

When does demand for Wickelauflage peak?

Search demand for Wickelauflage on Amazon Germany is steady all year. The busiest month runs 1.4× the quietest.

What does it cost to enter the Wickelauflage niche?

Wickelauflage sells for €26.50 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €1.91 to €92.28. The average product has 8,848 reviews, the count a new listing must catch up to.

Wickelauflage

Maybe

An estimated 0.9% of orders come back. But buyers convert on only 1.5% of searches, so Wickelauflage is a Maybe.

Filters No Dominant Brand

Flapen Score: 62
62 / 100Top 5% of 631 Baby niches · +15 vs the category median of 47
Market size: €967K/yr2.5M searches / yr
90-day growth: -9.9%search demand this quarter
Competition: 23%top-5 click share · 29 brands · 59 sellers

Flapen Score

Wickelauflage against its category

The dotted line is the Baby average. Past it, Wickelauflage is stronger. Inside it, weaker.

62Maybe

This niche Category average

See the method

Market

The Wickelauflage market on Amazon at a glance

Shoppers on Amazon Germany searched for Wickelauflage 2.5M times last year and spent an estimated €967K. The top 5 brands take 59% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €967K a year.

Searches, last 12 months: 2.5M
Growth, 90 days vs prior 90: -9.9%
Conversion, latest week: 1.5%
Market size, estimated: €967Ka year
Peak month: July1.4× the quietest month
Top search term: wickelauflage1.0M searches a year

02 · Price

A sale here is worth €26.50.

Listings sell for €26.50 on average, from €1.91 to €92.28. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At €26.50 that is €7K to €13K a year per listing.

Average price: €26.50inside the $15 to $100 sweet spot
Price range: €1.91–€92.28
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 30K–40K
Units per listing a year: 250–500
Revenue per listing a year: €7K–€13K
Returns: 0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

66% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #19 within Wickeln. It carries 8,848 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings: 66%
Prime listings: 62%
Out of stock, average day: 5.9%
Average rank: #19in Wickeln
Average rating: 4.49 starsAmazon Germany average 4.37 stars
Average reviews: 8,848per listing
Listings tracked: 87

04 · Newcomers

7 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months: 18
Successful launches: 7Amazon's first-year sales bar
Average brand age: 40 months

Products

Top Wickelauflage products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

29 rising

Sellers

Top-5 brand share

59%

Top 20: 96%

Top-5 click share

23%

Top 20: 54%

Open market

33%

Brand 116%
Brand 214%
Brand 311%
Brand 410%
Brand 59%
Brand 67%

Demand

Wickelauflage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Wickelauflage search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

wickelauflage1.0M/yr -10.6%0.4% conv.
wickelunterlage472K/yr -6.8%1.4% conv.
wickelauflage 75x75181K/yr -14.5%0.9% conv.
wickelauflage abwaschbar71K/yr +14.3%0.5% conv.
wickelauflage 85x75103K/yr -30.0%1.1% conv.
wickelauflage 50x7086K/yr -16.3%0.8% conv.
wickeltischauflage72K/yr -6.7%0.4% conv.
pipi matten für hunde60K/yr -10.1%3.5% conv.
welpen unterlagen57K/yr -2.3%3.8% conv.
wickelauflage 60x7058K/yr -21.9%0.2% conv.

Reviews and returns

What reviews say buyers love and hate about Wickelauflage

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Qualität insgesamt”

9%of negative reviews mention “Dicke”

0.9%of orders come back

“Was mich wirklich überzeugt hat: Die Pads wirken erst dünn”

A buyer, on “Dicke”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Wickelauflage questions

Answered from the same tracked data.

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