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Wick Vaporub Stick

Fail

Demand is soft, at -86.8% this quarter, so Wick Vaporub Stick is a Fail.

Flapen Score
35
35 / 100
Ranks 562 of 631 Baby niches · −12 vs the category median of 47
Market size
€98K/yr76K searches / yr
90-day growth
-86.8%search demand this quarter
Competition
100%top-5 click share · 2 brands · 80 sellers

Flapen Score

Wick Vaporub Stick against its category

The dotted line is the Baby average. Past it, Wick Vaporub Stick is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wick Vaporub Stick market on Amazon at a glance

Shoppers on Amazon Germany searched for Wick Vaporub Stick 76K times last year and spent an estimated €98K. All 2 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 11.3% of those searches ended in a purchase.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -86.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €98K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
-86.8%
Conversion, latest week
11.3%
Market size, estimated
€98Ka year
Top search term
wick vaporub stick40K searches a year

02 · Price

A sale here is worth €11.37.

Listings sell for €11.37 on average, from €5.20 to €21.87. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At €11.37 that is €3K to €6K a year per listing.

Average price
€11.37under the $15 to $100 sweet spot
Price range
€5.20–€21.87
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
€3K–€6K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #311 within Babypflege. It carries 1,969 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#311in Babypflege
Average rating
4.40 starsAmazon Germany average 4.37 stars
Average reviews
1,969per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Wick Vaporub Stick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

80

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 196%
  • Brand 24%
  • Open — no brand owns it (0%)

Demand

Wick Vaporub Stick search demand

Weekly searches over the year. Pick a range.

4K3KFeb '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Wick Vaporub Stick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wick vaporub stick40K/yr
  • wick vapo pads16K/yr
  • vapo pads4K/yr
  • wick inhalator pads3K/yr
  • vapopads wick3K/yr
  • vapo pads wick inhalator3K/yr
  • wick vaporub stick neu4K/yr
  • vicks vaporub stick4K/yr

Reviews and returns

What reviews say buyers love and hate about Wick Vaporub Stick

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “beworben Vs Tatsächliches Produkt”
19%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.8%of orders come back
“Das Markenprodukt wie man es kennt, etwas teurer, halt zu Apothekenpreisen,”
A buyer, on “Preis-Leistungs-Verhältnis”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Wick Vaporub Stick questions

Answered from the same tracked data.