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Wick Vaporub Stick

soft demand (-86.8% this quarter) — Wick Vaporub Stick doesn't clear our bar today.

Flapen Score

35
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Ranks 562 of 631 Baby niches · −12 vs the category median of 47

Market size 25Growth 0Conversion 92Competition 0Returns 96Price range 41Avg price 45Brand share 0Review moat 45Quality gap 58
This niche Category average · 631 niches

Is Wick Vaporub Stick profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Wick Vaporub Stick is a €98K/yr Amazon Germany market (76K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.

Wick Vaporub Stick: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -86.8% over the last 90 days and 11.3% of searches end in a purchase.

€98K

revenue / yr

Units sold / yr5K
Search volume / yr-86.8%76K
Conversion rate11.3%
Avg price€11.37

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers2 · 80
Top-5 product click share100%
Open market0%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 5 products

Sponsored placement0%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews1,969

Top Wick Vaporub Stick products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

€0€20K€39K€59K€79K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

80

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • WICK96%
  • Vicks4%
  • Open — no brand owns it (0%)

Wick Vaporub Stick demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume76KCVR11.3%Products5Brands2Top 5 Brands100%OOS Rate6.3%Rating4.4★Reviews1,969Avg BSR#311
4K3KFeb '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Top Wick Vaporub Stick search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wick vaporub stick40K/yr
  • wick vapo pads16K/yr
  • vapo pads4K/yr
  • wick inhalator pads3K/yr
  • vapopads wick3K/yr
  • vapo pads wick inhalator3K/yr
  • wick vaporub stick neu4K/yr
  • vicks vaporub stick4K/yr

What reviews say buyers love and hate about Wick Vaporub Stick

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
beworben Vs Tatsächliches Produkt29%

Macht was es soll

Benutzerfreundlichkeit21%

praktisches Gerät

Einfache Reinigung11%

Lässt sich super reinigen

Effizienz11%

Ich bin wirklich überrascht von der Power

Qualität insgesamt8%

Das Produkt an sich ist nicht schlecht

What buyers complain about

88% of reviews
Preis-Leistungs-Verhältnis19%

Das Markenprodukt wie man es kennt, etwas teurer, halt zu Apothekenpreisen,

Haltbarkeit14%

Außerdem war es nach ca. 16 Einsätzen defekt

Geruch14%

Der Geruch ist jetzt am Anfang auch noch irgendwie nach Plastik

Funktionalität insgesamt14%

Erfüllt nicht seinen Zweck

Materialqualität7%

N. Es ist ein Produkt, das sich billig anfühlt und aus billigen Materialien besteht

Wick Vaporub Stick return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
34%
2Heizung
11%
3Gesamtgröße
11%
4Geruch
10%
5Kompatibilität – insgesamt
8%

Common Wick Vaporub Stick questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wick Vaporub Stick 35/100 on Amazon Germany — Skip it. The niche generates €98K/yr across 5 tracked products. Search demand moved -86.8% over the last 90 days.
Wick Vaporub Stick buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Haltbarkeit, Geruch, the themes mined from the niche's reviews. Its return rate is 0.8%.