Skip to content

Wassermatte Baby

Maybe

Search demand grew +73.2% this quarter. But buyers convert on only 2.8% of searches, so Wassermatte Baby is a Maybe.

Flapen Score
60
60 / 100
Top 7% of 631 Baby niches · +13 vs the category median of 47
Market size
€195K/yr476K searches / yr
90-day growth
+73.2%search demand this quarter
Competition
55%top-5 click share · 21 brands · 54 sellers

Flapen Score

Wassermatte Baby against its category

The dotted line is the Baby average. Past it, Wassermatte Baby is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wassermatte Baby market on Amazon at a glance

Shoppers on Amazon Germany searched for Wassermatte Baby 476K times last year and spent an estimated €195K. The top 5 brands take 64% of clicks. Demand peaks in Jun–Jul–Nov. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 476K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +73.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €195K a year.

Searches, last 12 months
476K
Growth, 90 days vs prior 90
+73.2%
Conversion, latest week
2.8%
Market size, estimated
€195Ka year
Peak month
June2.6× the quietest month
Top search term
wassermatte baby203K searches a year

02 · Price

A sale here is worth €14.69.

Listings sell for €14.69 on average, from €5.48 to €27.94. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At €14.69 that is €11K to €15K a year per listing.

Average price
€14.69under the $15 to $100 sweet spot
Price range
€5.48–€27.94
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
€11K–€15K
Returns
2.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #61 within Entdecken & Bewegen. It carries 1,536 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
96%
Out of stock, average day
2.5%
Average rank
#61in Entdecken & Bewegen
Average rating
4.23 starsAmazon Germany average 4.37 stars
Average reviews
1,536per listing
Listings tracked
27

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Wassermatte Baby products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 rising

Sellers

54

Top-5 brand share

64%

Top 20: 99%

Top-5 click share

55%

Top 20: 93%

Open market

32%

  • Brand 118%
  • Brand 215%
  • Brand 313%
  • Brand 410%
  • Brand 58%
  • Brand 64%

Demand

Wassermatte Baby search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Nov · busiest ÷ quietest = 2.6×

Search terms

Top Wassermatte Baby search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wassermatte baby203K/yr
  • wassermatte76K/yr
  • wasserspielmatte38K/yr
  • wasserspielmatte baby57K/yr
  • baby wassermatte41K/yr
  • wassermatte baby bpa frei12K/yr
  • wasser spielmatte5K/yr
  • wasser spielmatte für baby9K/yr
  • wasserspiel baby4K/yr
  • baby wasserspielmatte5K/yr

Reviews and returns

What reviews say buyers love and hate about Wassermatte Baby

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Spaß/Unterhaltungserlebnis”
23%of negative reviews mention “Geruch”
2.1%of orders come back
“Stinkt”
A buyer, on “Geruch”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wassermatte Baby questions

Answered from the same tracked data.