Skip to content

Wärmetier

soft demand (-54.3% this quarter) — Wärmetier doesn't clear our bar today.

Flapen Score

48
Skip it

Top 45% of 631 Baby niches · +1 vs the category median of 47

Market size 9Growth 0Conversion 27Competition 91Returns 92Price range 63Avg price 77Brand share 70Review moat 56Quality gap 45
This niche Category average · 631 niches

Is Wärmetier profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Wärmetier is a €36K/yr Amazon Germany market (104K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Feb–Oct–Nov–Dec. Verdict: Skip it — 48/100.

Wärmetier: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -54.3% over the last 90 days and 2.2% of searches end in a purchase.

€36K

revenue / yr

Units sold / yr2K
Search volume / yr-54.3%104K
Conversion rate2.2%
Avg price€15.69

Who owns the niche?

The top 5 brands hold 63% of demand, so 37% of the market is open.

37%

open market share

Brands · sellers30 · 118
Top-5 product click share24%
Open market37%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 78 products

Sponsored placement74%
New entrants (1y)16· 0 succeeded
Avg rating4.5★
Avg reviews1,249

Top Wärmetier products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

€0€710€1K€2K€3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 rising

Sellers

118

Top-5 brand share

63%

Top 20: 95%

Top-5 click share

24%

Top 20: 58%

Open market

31%

  • Habibi27%
  • BJORKI10%
  • Fehn10%
  • Medi Partners9%
  • GRÜNSPECHT Naturprodukte7%
  • Oneshlee6%

Wärmetier demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume104KCVR2.2%Products78Brands30Top 5 Brands63%OOS Rate8.9%Rating4.5★Reviews1,249Avg BSR#309
6K4KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 8.1×

Top Wärmetier search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wärmekissen kinder31K/yr
  • kirschkernkissen kinder21K/yr
  • habibi15K/yr
  • körnerkissen kinder19K/yr
  • habibi plush wärmekissen12K/yr
  • habibi plush6K/yr

What reviews say buyers love and hate about Wärmetier

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Qualität insgesamt17%

Super Produkt

Gesamtgröße12%

Passt

Wärme9%

Wärmt

beworben Vs Tatsächliches Produkt7%

Hält, was er verspricht

Preis-Leistungs-Verhältnis7%

Super Preis-Leistung

What buyers complain about

68% of reviews
Geruch29%

Stinkt

Gesamtgröße11%

Winzig

Heizung7%

hält nicht lange warm

Qualität insgesamt6%

erfüllt nicht die erwünschte Qualität.

Entflammbar4%

Angebrannt

Wärmetier return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
34%
2Geruch
24%
3Gewicht schwer
4%
4Heizung
4%
5Wärme
3%

Common Wärmetier questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wärmetier 48/100 on Amazon Germany — Skip it. The niche generates €36K/yr across 78 tracked products. 0 of 16 products launched in the last 360 days are still selling. Search demand moved -54.3% over the last 90 days.
Search demand for Wärmetier on Amazon Germany peaks in Feb–Oct–Nov–Dec, where the busiest month runs 8.1× the quietest.