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Türsicherung

Fail

Demand is soft, at -33.9% this quarter, so Türsicherung is a Fail.

Flapen Score
43
43 / 100
Ranks 424 of 631 Baby niches · −4 vs the category median of 47
Market size
€55K/yr177K searches / yr
90-day growth
-33.9%search demand this quarter
Competition
42%top-5 click share · 21 brands · 98 sellers

Flapen Score

Türsicherung against its category

The dotted line is the Baby average. Past it, Türsicherung is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Türsicherung market on Amazon at a glance

Shoppers on Amazon Germany searched for Türsicherung 177K times last year and spent an estimated €55K. The top 5 brands take 72% of clicks. Demand peaks in Jan–Feb–Oct–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -33.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €55K a year.

Searches, last 12 months
177K
Growth, 90 days vs prior 90
-33.9%
Conversion, latest week
1.1%
Market size, estimated
€55Ka year
Peak month
November2.4× the quietest month
Top search term
türsicherung41K searches a year

02 · Price

A sale here is worth €27.51.

Listings sell for €27.51 on average, from €7.50 to €128.45. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €27.51 that is €0 to €3K a year per listing.

Average price
€27.51inside the $15 to $100 sweet spot
Price range
€7.50–€128.45
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
3.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #130 within Sicherheit. It carries 1,292 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
88%
Out of stock, average day
1.0%
Average rank
#130in Sicherheit
Average rating
4.40 starsAmazon Germany average 4.37 stars
Average reviews
1,292per listing
Listings tracked
34

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Türsicherung products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

98

Top-5 brand share

72%

Top 20: 99%

Top-5 click share

42%

Top 20: 86%

Open market

24%

  • Brand 141%
  • Brand 211%
  • Brand 37%
  • Brand 47%
  • Brand 55%
  • Brand 64%

Demand

Türsicherung search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '25Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMay

Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 2.4×

Search terms

Top Türsicherung search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • türsicherung41K/yr
  • einbruchschutz tür46K/yr
  • türsicherung einbruchschutz31K/yr
  • tür zusatzschloss außen abschließbar8K/yr
  • einbruchschutz wohnungstür11K/yr
  • zusatzschloss8K/yr
  • tür einbruchschutz7K/yr
  • türsicherung innen7K/yr
  • sicherheitsriegel tür6K/yr
  • tür sicherung5K/yr

Reviews and returns

What reviews say buyers love and hate about Türsicherung

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Qualität insgesamt”
20%of negative reviews mention “Geräuschpegel”
3.2%of orders come back
“Extrem laut”
A buyer, on “Geräuschpegel”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Türsicherung questions

Answered from the same tracked data.