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Trockenständer Babyflaschen

Fail

Demand is soft, at -17.1% this quarter, so Trockenständer Babyflaschen is a Fail.

Flapen Score
42
42 / 100
Ranks 449 of 631 Baby niches · −5 vs the category median of 47
Market size
€103K/yr125K searches / yr
90-day growth
-17.1%search demand this quarter
Competition
65%top-5 click share · 13 brands · 34 sellers

Flapen Score

Trockenständer Babyflaschen against its category

The dotted line is the Baby average. Past it, Trockenständer Babyflaschen is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Trockenständer Babyflaschen market on Amazon at a glance

Shoppers on Amazon Germany searched for Trockenständer Babyflaschen 125K times last year and spent an estimated €103K. The top 5 brands take 80% of clicks. Demand peaks in Jul. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €103K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
-17.1%
Conversion, latest week
5.8%
Market size, estimated
€103Ka year
Peak month
July1.5× the quietest month
Top search term
babyflaschen trockenständer29K searches a year

02 · Price

A sale here is worth €14.14.

Listings sell for €14.14 on average, from €5.22 to €29.22. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €14.14 that is €4K to €7K a year per listing.

Average price
€14.14under the $15 to $100 sweet spot
Price range
€5.22–€29.22
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€4K–€7K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #10 within Ernährung & Stillen. It carries 3,711 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#10in Ernährung & Stillen
Average rating
4.60 starsAmazon Germany average 4.37 stars
Average reviews
3,711per listing
Listings tracked
18

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Trockenständer Babyflaschen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

34

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

17%

  • Brand 127%
  • Brand 218%
  • Brand 318%
  • Brand 410%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (7 brands, 17%)

Demand

Trockenständer Babyflaschen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.5×

Search terms

Top Trockenständer Babyflaschen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • babyflaschen trockenständer29K/yr
  • trockenständer babyflaschen24K/yr
  • flaschenhalter baby8K/yr
  • baby flaschenhalter9K/yr
  • abtropfgestell babyflaschen9K/yr
  • flaschenhalter babyflaschen7K/yr
  • baby bottle drying rack6K/yr
  • babyflaschen organizer4K/yr
  • babyflaschen aufbewahrung5K/yr
  • flaschenständer baby5K/yr

Reviews and returns

What reviews say buyers love and hate about Trockenständer Babyflaschen

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Benutzerfreundlichkeit”
21%of negative reviews mention “Gesamtgröße”
0.6%of orders come back
“Leider zu klein”
A buyer, on “Gesamtgröße”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Trockenständer Babyflaschen questions

Answered from the same tracked data.