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Tragejacke

Fail

Demand is soft, at -61.0% this quarter, so Tragejacke is a Fail.

Flapen Score
35
35 / 100
Ranks 562 of 631 Baby niches · −12 vs the category median of 47
Market size
€47K/yr263K searches / yr
90-day growth
-61.0%search demand this quarter
Competition
39%top-5 click share · 13 brands · 18 sellers

Flapen Score

Tragejacke against its category

The dotted line is the Baby average. Past it, Tragejacke is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tragejacke market on Amazon at a glance

Shoppers on Amazon Germany searched for Tragejacke 263K times last year and spent an estimated €47K. The top 5 brands take 90% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 263K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -61.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €47K a year.

Searches, last 12 months
263K
Growth, 90 days vs prior 90
-61.0%
Conversion, latest week
0.2%
Market size, estimated
€47Ka year
Peak month
November20.8× the quietest month
Top search term
tragejacke für mama und baby69K searches a year

02 · Price

A sale here is worth €98.69.

Listings sell for €98.69 on average, from €14.02 to €216.28. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €98.69 that is €0 to €10K a year per listing.

Average price
€98.69inside the $15 to $100 sweet spot
Price range
€14.02–€216.28
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
€0–€10K
Returns
15.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #1,683 within Tragetaschen & Zubehör. It carries 205 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
53%
Out of stock, average day
8.9%
Average rank
#1,683in Tragetaschen & Zubehör
Average rating
4.11 starsAmazon Germany average 4.37 stars
Average reviews
205per listing
Listings tracked
47

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Tragejacke products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

13 falling

Sellers

18

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

39%

Top 20: 72%

Open market

7%

  • Brand 154%
  • Brand 215%
  • Brand 313%
  • Brand 44%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (7 brands, 7%)

Demand

Tragejacke search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 20.8×

Search terms

Top Tragejacke search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tragejacke für mama und baby69K/yr
  • tragejacke50K/yr
  • umstandsjacke32K/yr
  • umstandsjacke mit babyeinsatz22K/yr
  • jacke mit babyeinsatz damen10K/yr
  • jacke mit babyeinsatz9K/yr
  • tragejacke fleece7K/yr
  • umstandsjacke winter26K/yr
  • jacken für schwangere5K/yr
  • tragejacke winter19K/yr

Reviews and returns

What reviews say buyers love and hate about Tragejacke

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Qualität insgesamt”
50%of negative reviews mention “Riemen/Saitenqualität”
15.2%of orders come back
“der Gurt ist immer an weitester Stelle.”
A buyer, on “Riemen/Saitenqualität”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Tragejacke questions

Answered from the same tracked data.