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Tragejacke

soft demand (-61.0% this quarter) — Tragejacke doesn't clear our bar today.

Flapen Score

35
Skip it

Ranks 562 of 631 Baby niches · −12 vs the category median of 47

Market size 12Growth 0Conversion 2Competition 76Returns 0Price range 42Avg price 75Brand share 24Review moat 90Quality gap 88
This niche Category average · 631 niches

Is Tragejacke profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Tragejacke is a €47K/yr Amazon Germany market (263K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 35/100.

Tragejacke: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -61.0% over the last 90 days and 0.2% of searches end in a purchase.

€47K

revenue / yr

Units sold / yr500
Search volume / yr-61.0%263K
Conversion rate0.2%
Avg price€98.69

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers13 · 18
Top-5 product click share39%
Open market10%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 47 products

Sponsored placement72%
New entrants (1y)6· 0 succeeded
Avg rating4.1★
Avg reviews205

Top Tragejacke products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

€0€2K€4K€6K€7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

18

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

39%

Top 20: 72%

Open market

7%

  • Viva la Mama54%
  • cocoome15%
  • amropi13%
  • SYDUZAX4%
  • MijaCulture4%
  • Maacie2%
  • Open — no brand owns it (7 brands, 7%)

Tragejacke demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume263KCVR0.2%Products47Brands13Top 5 Brands90%OOS Rate8.9%Rating4.1★Reviews205Avg BSR#1,683
30K20KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 20.8×

Top Tragejacke search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • tragejacke für mama und baby69K/yr
  • tragejacke50K/yr
  • umstandsjacke32K/yr
  • umstandsjacke mit babyeinsatz22K/yr
  • jacke mit babyeinsatz damen10K/yr
  • jacke mit babyeinsatz9K/yr
  • tragejacke fleece7K/yr
  • umstandsjacke winter26K/yr
  • jacken für schwangere5K/yr
  • tragejacke winter19K/yr

What reviews say buyers love and hate about Tragejacke

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Qualität insgesamt25%

Gut verarbeitet, erfüllt seinen Zweck, Baby hat es schön kuschelig und man ist personenunabhängig im Gegensatz zu Tragejacken

Wärme17%

er hielt gut warm

Weiches Gefühl13%

Aber sie ist sooo schön flauschig, dass ich noch überlege, sie trotzdem zu behalten

Gesamtgröße13%

hier passt der Einsatz perfekt.

Komfort insgesamt13%

Sehr bequem

What buyers complain about

83% of reviews
Riemen/Saitenqualität50%

der Gurt ist immer an weitester Stelle.

Nähen/Finish/Polieren17%

Der Klett an den Handgelenken ist leider schon nach wenigen tragen an manchen Nähten abgerissen

Qualität insgesamt17%

Leider bin ich mit der Qualität der Jacke nicht zu 100% zufrieden

Tragejacke return rate & reasons

Why buyers send it back, as a share of all return requests.

15.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
52%
2Ärmelpassform
7%
3Materialqualität
7%
4beworben Vs Tatsächliches Produkt
5%
5Reißverschlussqualität
4%

Common Tragejacke questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tragejacke 35/100 on Amazon Germany — Skip it. The niche generates €47K/yr across 47 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved -61.0% over the last 90 days.
Search demand for Tragejacke on Amazon Germany peaks in Sep–Oct–Nov–Dec, where the busiest month runs 20.8× the quietest.