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Thermosflasche Kinder

weak search conversion (1.4%) — Thermosflasche Kinder doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 369 of 631 Baby niches · −2 vs the category median of 47

Market size 26Growth 47Conversion 17Competition 72Returns 49Price range 65Avg price 80Brand share 25Review moat 44Quality gap 47
This niche Category average · 631 niches

Is Thermosflasche Kinder profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Thermosflasche Kinder is a €106K/yr Amazon Germany market (453K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 45/100.

Thermosflasche Kinder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +17.7% over the last 90 days and 1.4% of searches end in a purchase.

€106K

revenue / yr

Units sold / yr8K
Search volume / yr+17.7%453K
Conversion rate1.4%
Avg price€17.04

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers14 · 134
Top-5 product click share42%
Open market10%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 49 products

Sponsored placement98%
New entrants (1y)1· 0 succeeded
Avg rating4.5★
Avg reviews2,148

Top Thermosflasche Kinder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

€0€3K€6K€10K€13K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

134

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

42%

Top 20: 73%

Open market

8%

  • Sigg44%
  • LÄSSIG38%
  • Emsa3%
  • Thermos3%
  • schmatzfatz2%
  • ion82%
  • Open — no brand owns it (8 brands, 8%)

Thermosflasche Kinder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume453KCVR1.4%Products49Brands14Top 5 Brands90%OOS Rate3.9%Rating4.5★Reviews2,148Avg BSR#46
70K50KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.9×

Top Thermosflasche Kinder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • thermosflasche kinder151K/yr
  • lässig trinkflasche74K/yr
  • sigg thermosflasche52K/yr
  • kinder thermosflasche33K/yr
  • edelstahl trinkflasche kinder strohhalm12K/yr
  • isolierflasche kinder17K/yr
  • lässig trinkflasche edelstahl14K/yr
  • sigg isolierte trinkflasche11K/yr
  • sigg shield therm one11K/yr
  • trinkflasche lässig10K/yr

What reviews say buyers love and hate about Thermosflasche Kinder

What buyers mention most, as a share of all reviews.

What buyers love

71% of reviews
Qualität insgesamt22%

Super Produkt

Benutzerfreundlichkeit9%

Leicht mit einer Hand zu öffnen

Auslaufsicher8%

Es läuft nichts aus

Gesamtgröße6%

in einer perfekten Grösse.

Preis-Leistungs-Verhältnis5%

Guter Preis

What buyers complain about

74% of reviews
Auslaufsicher24%

Flasche undicht

Haltbarkeit23%

Abgeblättert

Preis-Leistungs-Verhältnis7%

Teuer

Qualität insgesamt5%

die Qualität zurück gefahren.

Einfache Reinigung4%

Nach der ersten Reinigung in der Spülmaschine haben sich Teile verzogen, seitdem wird sie nur noch von Hand gereinigt

Thermosflasche Kinder return rate & reasons

Why buyers send it back, as a share of all return requests.

3.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
25%
2Auslaufsicher
19%
3Farbe
13%
4Kratzfestigkeit
6%
5Defekt Material/Teile
4%

Common Thermosflasche Kinder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Thermosflasche Kinder 45/100 on Amazon Germany — Skip it. The niche generates €106K/yr across 49 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +17.7% over the last 90 days.
Search demand for Thermosflasche Kinder on Amazon Germany peaks in Jul–Aug–Sep, where the busiest month runs 3.9× the quietest.