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45

thermosflasche kinder

Skip it

Weak search conversion (1.4%) — this niche doesn't clear our bar today.

Market size 26Growth 47Conversion 17Competition 72Returns 49Price range 65Avg price 80Brand share 25Review moat 44Quality gap 47

Avg price

Great€17.04

avg listing price — sweet spot $15–$100

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Price range

Good€8.26–€27.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Growth

Okay+17.7%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,148.22

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€106K

€106K/yr · 453K searches

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, thermosflasche kinder is a €106K/yr Amazon Germany market (453K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 45/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

thermosflasche kinder market data

Units sold / yr
6K–8K
avg 0–100/product
Revenue / yr
€102K–€136K
units × avg price
Conversion rate
1.4%
Avg BSR
#46
Page quality
0%
Prime
100%
Sponsored
98%
Out of stock
3.9%
Avg brand age
39 months
Avg seller age
182 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

134

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

42%

Top 20: 73%

Open market

8%

  • Sigg44%
  • LÄSSIG38%
  • Emsa3%
  • Thermos3%
  • schmatzfatz2%
  • ion82%
  • Open — no brand owns it (8 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +17.7% search growth over the last 90 days.
70K50KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.9×

Top thermosflasche kinder search terms

  • thermosflasche kinder151K/yr
  • lässig trinkflasche74K/yr
  • sigg thermosflasche52K/yr
  • kinder thermosflasche33K/yr
  • edelstahl trinkflasche kinder strohhalm12K/yr
  • isolierflasche kinder17K/yr
  • lässig trinkflasche edelstahl14K/yr
  • sigg isolierte trinkflasche11K/yr
  • sigg shield therm one11K/yr
  • trinkflasche lässig10K/yr
All search terms

Top thermosflasche kinder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€3K6%€6K9%€10K12%€13K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about thermosflasche kinder

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt22%

“Super Produkt”

Benutzerfreundlichkeit9%

“Leicht mit einer Hand zu öffnen”

Auslaufsicher8%

“Es läuft nichts aus”

Gesamtgröße6%

“in einer perfekten Grösse.”

Preis-Leistungs-Verhältnis5%

“Guter Preis”

Farbe5%

“Sehr hübsch”

Stärke4%

“sehr robust”

Design insgesamt4%

“Richtig süßes Design”

Temperaturerhaltung4%

“Flüssigkeit hält lange warm/kalt”

beworben Vs Tatsächliches Produkt4%

“Hält was sie verspricht”

What buyers complain about

Auslaufsicher24%

“Flasche undicht”

Haltbarkeit23%

“Abgeblättert”

Preis-Leistungs-Verhältnis7%

“Teuer”

Qualität insgesamt5%

“die Qualität zurück gefahren.”

Einfache Reinigung4%

“Nach der ersten Reinigung in der Spülmaschine haben sich Teile verzogen, seitdem wird sie nur noch von Hand gereinigt”

Heizung3%

“nix Iso/Thermo.”

Benutzerfreundlichkeit3%

“Ich schaffe das nicht mit den Fingern”

Funktionalität insgesamt3%

“Hält nicht was es verspricht”

Stärke1%

“unsere bisherigen Kunststoffflaschen hatten auf Dauer einfach nicht die nötige Robustheit.”

Produktzustand1%

“Benutzt und zerkratzt”

Top return reasons

Gesamtgröße25%
Auslaufsicher19%
Farbe13%
Kratzfestigkeit6%
Defekt Material/Teile4%
Funktionalität insgesamt3%
Gewicht schwer2%
Produktzustand2%
Geruch2%
beworben Vs Tatsächliches Produkt2%

Common questions

Is thermosflasche kinder profitable to sell on Amazon Germany?
The niche generates €106K/yr across 49 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +17.7%. Flapen's verdict: Skip it (45/100).
How competitive is the thermosflasche kinder niche?
14 brands and 134 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in thermosflasche kinder?
Top complaints mined from reviews: Auslaufsicher, Haltbarkeit, Preis-Leistungs-Verhältnis. The return rate is 3.1%.
When does demand for thermosflasche kinder peak?
Demand peaks in Jul–Aug–Sep; the busiest month runs 3.9× the quietest.
What does it cost to enter the thermosflasche kinder niche?
Listings span €8.26–€27.69; the average listing price is €17.04 (sweet spot $15–$100). The average incumbent carries 2,148 reviews — the moat a new listing must climb.