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Stillkissen

Maybe

Products sell for $27.91 on average, inside the sweet spot. But demand is soft, at -11.1% this quarter, so Stillkissen is a Maybe.

Flapen Score
61
61 / 100
Top 6% of 631 Baby niches · +14 vs the category median of 47
Market size
€1.1M/yr2.5M searches / yr
90-day growth
-11.1%search demand this quarter
Competition
37%top-5 click share · 21 brands · 32 sellers

Flapen Score

Stillkissen against its category

The dotted line is the Baby average. Past it, Stillkissen is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stillkissen market on Amazon at a glance

Shoppers on Amazon Germany searched for Stillkissen 2.5M times last year and spent an estimated €1.1M. The top 5 brands take 53% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.1M a year.

Searches, last 12 months
2.5M
Growth, 90 days vs prior 90
-11.1%
Conversion, latest week
1.6%
Market size, estimated
€1.1Ma year
Peak month
July1.4× the quietest month
Top search term
stillkissen1.5M searches a year

02 · Price

A sale here is worth €27.91.

Listings sell for €27.91 on average, from €15.85 to €51.84. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At €27.91 that is €28K to €35K a year per listing.

Average price
€27.91inside the $15 to $100 sweet spot
Price range
€15.85–€51.84
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
€28K–€35K
Returns
2.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #16 within Ernährung & Stillen. It carries 5,741 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
77%
Out of stock, average day
3.1%
Average rank
#16in Ernährung & Stillen
Average rating
4.38 starsAmazon Germany average 4.37 stars
Average reviews
5,741per listing
Listings tracked
44

04 · Newcomers

8 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
8Amazon's first-year sales bar
Average brand age
44 months

Products

Top Stillkissen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

21 falling

Sellers

32

Top-5 brand share

53%

Top 20: 99%

Top-5 click share

37%

Top 20: 79%

Open market

41%

  • Brand 120%
  • Brand 210%
  • Brand 39%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Stillkissen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Stillkissen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stillkissen1.5M/yr
  • schwangerschaftskissen357K/yr
  • stillkissen seitenschläferkissen112K/yr
  • pregnancy pillow121K/yr
  • schwangerschaft kissen48K/yr
  • stillkissen mit mikroperlen23K/yr
  • nursing pillow40K/yr
  • hobea stillkissen34K/yr
  • schwangerschafts kissen33K/yr
  • schwangerschaftskissen & seitenschläferkissen22K/yr

Reviews and returns

What reviews say buyers love and hate about Stillkissen

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Komfort insgesamt”
11%of negative reviews mention “Kissen”
2.2%of orders come back
“Absolut ungeeignet als Stillkissen”
A buyer, on “Kissen”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Stillkissen questions

Answered from the same tracked data.