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Stillhütchen

Fail

The top 5 products take 79% of clicks, so Stillhütchen is a Fail.

Flapen Score
42
42 / 100
Ranks 449 of 631 Baby niches · −5 vs the category median of 47
Market size
€200K/yr185K searches / yr
90-day growth
-2.1%search demand this quarter
Competition
79%top-5 click share · 9 brands · 51 sellers

Flapen Score

Stillhütchen against its category

The dotted line is the Baby average. Past it, Stillhütchen is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stillhütchen market on Amazon at a glance

Shoppers on Amazon Germany searched for Stillhütchen 185K times last year and spent an estimated €200K. The top 5 brands take 91% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 7.9% of those searches ended in a purchase.

Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €200K a year.

Searches, last 12 months
185K
Growth, 90 days vs prior 90
-2.1%
Conversion, latest week
7.9%
Market size, estimated
€200Ka year
Peak month
July1.4× the quietest month
Top search term
stillhütchen127K searches a year

02 · Price

A sale here is worth €13.73.

Listings sell for €13.73 on average, from €5.91 to €38.02. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At €13.73 that is €14K to €17K a year per listing.

Average price
€13.73under the $15 to $100 sweet spot
Price range
€5.91–€38.02
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
€14K–€17K
Returns
2.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #26 within Ernährung & Stillen. It carries 5,825 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
8.7%
Average rank
#26in Ernährung & Stillen
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
5,825per listing
Listings tracked
14

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Stillhütchen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

9 flat

Sellers

51

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

5%

  • Brand 142%
  • Brand 223%
  • Brand 315%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (3 brands, 5%)

Demand

Stillhütchen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Stillhütchen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stillhütchen127K/yr
  • stillhütchen m21K/yr
  • mam stillhütchen größe m6K/yr
  • nipple shield breastfeeding7K/yr
  • brusthütchen5K/yr
  • nipple shield3K/yr
  • stillhütchen medicpro4K/yr
  • stillhütchen mam4K/yr
  • mam stillhütchen4K/yr
  • brusthütchen stillen3K/yr

Reviews and returns

What reviews say buyers love and hate about Stillhütchen

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Stillfreundlich”
20%of negative reviews mention “Preis-Leistungs-Verhältnis”
2.1%of orders come back
“Die Silberhütchen sind zwar teuer,”
A buyer, on “Preis-Leistungs-Verhältnis”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Stillhütchen questions

Answered from the same tracked data.