Stillen
MaybeProducts sell for $30.35 on average, inside the sweet spot. But demand is soft, at -8.7% this quarter, so Stillen is a Maybe.
- Flapen Score
- 57 / 100Top 12% of 631 Baby niches · +10 vs the category median of 4757
- Market size
- €235K/yr305K searches / yr
- 90-day growth
- -8.7%search demand this quarter
- Competition
- 25%top-5 click share · 26 brands · 125 sellers
Flapen Score
Stillen against its category
The dotted line is the Baby average. Past it, Stillen is stronger. Inside it, weaker.
Market
The Stillen market on Amazon at a glance
Shoppers on Amazon Germany searched for Stillen 305K times last year and spent an estimated €235K. The top 5 brands take 72% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 305K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €235K a year.
- Searches, last 12 months
- 305K
- Growth, 90 days vs prior 90
- -8.7%
- Conversion, latest week
- 2.5%
- Market size, estimated
- €235Ka year
- Peak month
- September2.3× the quietest month
- Top search term
- still95K searches a year
02 · Price
A sale here is worth €30.35.
Listings sell for €30.35 on average, from €5.34 to €191.70. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At €30.35 that is €0 to €3K a year per listing.
- Average price
- €30.35inside the $15 to $100 sweet spot
- Price range
- €5.34–€191.70
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€3K
- Returns
- 1.3%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #37 within Ernährung & Stillen. It carries 3,394 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 96%
- Out of stock, average day
- 7.2%
- Average rank
- #37in Ernährung & Stillen
- Average rating
- 4.26 starsAmazon Germany average 4.37 stars
- Average reviews
- 3,394per listing
- Listings tracked
- 85
04 · Newcomers
12 of last year's 20 launches cleared the first-year sales bar.
20 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 20
- Successful launches
- 12Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Stillen products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
COVERbasics Silberhütchen Stillen (SilverCups) Stillhütchen aus Silber zum Schutz empfindlicher Brustwarzen Medizinprodukt dermatologisch getestet (Regular)
- Price
- €20.74
- Rating
- 4.5/5
- Reviews
- 1,964
- Age
- 5y ago

Medela Keep Cool Sleep Nahtloses Schwangerschafts- und Still-Bustier BH ohne Bügel mit atmungsaktivem Rückenteil und Soft-Touch-Stoff
- Price
- €14.11
- Rating
- 4.2/5
- Reviews
- 1,583
- Age
- 3y ago

Medela InBra Milchauffangschalen auslaufsicheres tragbares Design mit flexiblem Verschluss anatomischer Form BPA-frei einfach zu reinigen und spülmaschinenfest Fassungsvermögen 30 ml
- Price
- €9.54
- Rating
- 4.5/5
- Reviews
- 5,746
- Age
- 9mo ago

Medela Purelan Lanolin Brustwarzensalbe 37 g Schnelle Linderung bei beanspruchten Brustwarzen und trockener Haut
- Price
- €8.05
- Rating
- 4.7/5
- Reviews
- 2,186
- Age
- 5y ago

HBselect 3 Pcs Schwangerschafts Still BH Nahtloser Still-BH mit zusätzlichen BH-Verlängerungen Stillen und Schlaf Ohne Bügel für Damen
- Price
- €19.56
- Rating
- 4.2/5
- Reviews
- 17,317
- Age
- 5y ago
Trending
estimated 90-day click momentum
Momcozy Still-BH Ohne Bügel Nahtloser Schwangerschafts-BH Gepolsterte Natürliche Form Weiche Schlaf Bralette
- Price
- €25.92
- Rating
- 4.2/5
- Reviews
- 938
- Age
- 6mo ago

HBselect 3 Pcs Schwangerschafts Still BH Nahtloser Still-BH mit zusätzlichen BH-Verlängerungen Stillen und Schlaf Ohne Bügel für Damen
- Price
- €19.86
- Rating
- 4.2/5
- Reviews
- 17,317
- Age
- 5y ago

HBselect 3 Pcs Schwangerschafts Still BH Nahtloser Still-BH mit zusätzlichen BH-Verlängerungen Stillen und Schlaf Ohne Bügel für Damen
- Price
- €19.56
- Rating
- 4.2/5
- Reviews
- 17,317
- Age
- 5y ago

SUNNYBUY 3-teiliges Still-Pyjama-Set für die Zeit nach der Geburt lässig weich Umstands-Pyjama Nachtwäsche Loungewear Kleidungsschicht Lila Rot L
- Price
- €32.75
- Rating
- 4.1/5
- Reviews
- 89
- Age
- 1y ago

Livella | Silberhütchen Stillen - Made in Germany - für beanspruchten Brustbereich - schafft feuchtes Hautmilieu - Stillhütchen im Wochenbett & Stillzeit nach der Schwangerschaft
- Price
- €38.02
- Rating
- 4.6/5
- Reviews
- 5,359
- Age
- 5mo ago
Newest
by launch date
Livella | Silberhütchen Stillen - Made in Germany - für beanspruchten Brustbereich - schafft feuchtes Hautmilieu - Stillhütchen im Wochenbett & Stillzeit nach der Schwangerschaft
- Price
- €38.02
- Rating
- 4.6/5
- Reviews
- 5,359
- Age
- 5mo ago

Momcozy Still-BH Ohne Bügel Nahtloser Schwangerschafts-BH Gepolsterte Natürliche Form Weiche Schlaf Bralette
- Price
- €25.92
- Rating
- 4.2/5
- Reviews
- 938
- Age
- 6mo ago

Medela InBra Milchauffangschalen auslaufsicheres tragbares Design mit flexiblem Verschluss anatomischer Form BPA-frei einfach zu reinigen und spülmaschinenfest Fassungsvermögen 30 ml
- Price
- €9.54
- Rating
- 4.5/5
- Reviews
- 5,746
- Age
- 9mo ago

Medela Motion InBra tragbare elektrische Milchpumpe + Aufbewahrungstasche - Hocheffizient entwickelt für zuverlässige Leistung hohen Komfort und diskretes unkompliziertes Abpumpen
- Price
- €161.24
- Rating
- 3.5/5
- Reviews
- 317
- Age
- 9mo ago

SUNNYBUY 3-teiliges Still-Pyjama-Set für die Zeit nach der Geburt lässig weich Umstands-Pyjama Nachtwäsche Loungewear Kleidungsschicht Lila Rot L
- Price
- €32.75
- Rating
- 4.1/5
- Reviews
- 89
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 25% of clicks, no more. An open shelf where new products get seen.
Brands
26 falling
Sellers
125
Est. top-5 brand share
72%
Top 20: 97%
Est. top-5 click share
25%
Top 20: 54%
Open market
24%
- Medela44%
- Reer9%
- COVERbasics8%
- Lansinoh6%
- HBselect5%
- Love2Mi4%
Demand
Stillen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Stillen search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- still95K/yr
- stillen74K/yr
- medela72K/yr
- breastfeeding13K/yr
- medela symphony12K/yr
- reer nachtlicht16K/yr
- stillen zubehör8K/yr
- medela milchpumpe zubehör9K/yr
- nachtlicht reer4K/yr
- madela2K/yr
Reviews and returns
What reviews say buyers love and hate about Stillen
We read the reviews and the return reasons for every product selling here.
“Defekt nach drei Monaten”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stillen questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








