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Stilleinlagen Waschbar

a concentrated shelf (top 5 take 84% of clicks) — Stilleinlagen Waschbar doesn't clear our bar today.

Flapen Score

39
Skip it

Ranks 498 of 631 Baby niches · −8 vs the category median of 47

Market size 18Growth 25Conversion 70Competition 13Returns 87Price range 16Avg price 48Brand share 20Review moat 23Quality gap 83
This niche Category average · 631 niches

Is Stilleinlagen Waschbar profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Stilleinlagen Waschbar is a €72K/yr Amazon Germany market (97K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jul. Verdict: Skip it — 39/100.

Stilleinlagen Waschbar: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -0.0% over the last 90 days and 6.3% of searches end in a purchase.

€72K

revenue / yr

Units sold / yr8K
Search volume / yr-0.0%97K
Conversion rate6.3%
Avg price€11.72

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

8%

open market share

Brands · sellers7 · 21
Top-5 product click share84%
Open market8%
Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement56%
New entrants (1y)1· 0 succeeded
Avg rating4.2★
Avg reviews7,729

Top Stilleinlagen Waschbar products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

€0€7K€14K€22K€29K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

21

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

3%

  • KeaBabies61%
  • Lansinoh11%
  • PHOGARY10%
  • Elanee5%
  • Livella5%
  • Comfort Shells5%
  • Open — no brand owns it (1 brand, 3%)

Stilleinlagen Waschbar demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume97KCVR6.3%Products9Brands7Top 5 Brands92%OOS Rate6.2%Rating4.2★Reviews7,729Avg BSR#24
3K2KPrime Day '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.6×

Top Stilleinlagen Waschbar search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • stilleinlagen waschbar55K/yr
  • waschbare stilleinlagen19K/yr
  • stilleinlagen wolle seide9K/yr
  • stilleinlagen baumwolle4K/yr
  • wolle seide stilleinlagen4K/yr
  • wiederverwendbare stilleinlagen5K/yr
  • lansinoh stilleinlagen waschbar3K/yr

What reviews say buyers love and hate about Stilleinlagen Waschbar

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Komfort insgesamt17%

Angenehm

Saugfähigkeit13%

Angenehme saugstarke Stilleinlagen

Weiches Gefühl11%

wahnsinnig weich

Einfache Reinigung9%

Leicht zu reinigen

Gesamtgröße8%

Gute Passform

What buyers complain about

58% of reviews
Dicke10%

aber recht dünn, was sie sehr unstabil im BH macht

Komfort insgesamt7%

sind unangenehm zu tragen

Waschechtheit7%

- Einlagen sind bereits nach erster Wäsche deutlich geschrumpft

Preis-Leistungs-Verhältnis7%

Kein Mehrwert

Griff7%

Verrutschen und beulen aus

Stilleinlagen Waschbar return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
57%
2Materialqualität
10%
3Qualität insgesamt
5%
4Funktionalität insgesamt
3%
5Geruch
3%

Common Stilleinlagen Waschbar questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Stilleinlagen Waschbar 39/100 on Amazon Germany — Skip it. The niche generates €72K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -0.0% over the last 90 days.
Search demand for Stilleinlagen Waschbar on Amazon Germany peaks in Jul, where the busiest month runs 1.6× the quietest.