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Stilleinlagen

Stilleinlagen shows searches that convert (15.1% search→purchase), but a deep review moat (5,174 avg reviews) keeps it on the watch list.

Flapen Score

52
Worth a look

Top 29% of 631 Baby niches · +5 vs the category median of 47

Market size 59Growth 26Conversion 97Competition 44Returns 97Price range 37Avg price 54Brand share 29Review moat 24Quality gap 47
This niche Category average · 631 niches

Is Stilleinlagen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Stilleinlagen is a €492K/yr Amazon Germany market (260K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jul. Verdict: Worth a look — 52/100.

Stilleinlagen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +0.9% over the last 90 days and 15.1% of searches end in a purchase.

€492K

revenue / yr

Units sold / yr40K
Search volume / yr+0.9%260K
Conversion rate15.1%
Avg price€12.52

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers13 · 41
Top-5 product click share58%
Open market13%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement68%
New entrants (1y)2· 0 succeeded
Avg rating4.5★
Avg reviews5,174

Top Stilleinlagen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

€0€20K€39K€59K€79K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

41

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

10%

  • Lansinoh30%
  • KeaBabies18%
  • AVENT17%
  • Medela15%
  • COVERbasics6%
  • Comfort Shells2%
  • Open — no brand owns it (7 brands, 10%)

Stilleinlagen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume260KCVR15.1%Products22Brands13Top 5 Brands87%OOS Rate7.7%Rating4.5★Reviews5,174Avg BSR#23
8K6KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.5×

Top Stilleinlagen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • stilleinlagen169K/yr
  • lansinoh stilleinlagen36K/yr
  • stilleinlagen lansinoh16K/yr
  • breast pads8K/yr
  • stilleinlagen einweg9K/yr
  • nursing pads7K/yr
  • medela stilleinlagen6K/yr
  • stilleinlage2K/yr
  • einweg stilleinlagen2K/yr
  • stilleinlagen medela3K/yr

What reviews say buyers love and hate about Stilleinlagen

What buyers mention most, as a share of all reviews.

What buyers love

68% of reviews
Komfort insgesamt14%

Dünn und angenehm

Saugfähigkeit10%

Super Qualität und saugstark

Weiches Gefühl10%

Super weich

Stillfreundlich7%

Besten Stilleinlagen

Qualität insgesamt6%

Super Produkt

What buyers complain about

51% of reviews
Preis-Leistungs-Verhältnis13%

Völlig überteuert

Qualität insgesamt8%

Schlechte Qualität

Dicke7%

aber recht dünn, was sie sehr unstabil im BH macht

Haftung/Klebrigkeit5%

Klebt nicht gut

Gesamtgröße4%

Das kann mMn gar nicht optimal passen

Stilleinlagen return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
61%
2Funktionalität insgesamt
7%
3Qualität insgesamt
4%
4Materialqualität
3%
5Haftung/Klebrigkeit
3%

Common Stilleinlagen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Stilleinlagen 52/100 on Amazon Germany — Worth a look. The niche generates €492K/yr across 22 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +0.9% over the last 90 days.
Search demand for Stilleinlagen on Amazon Germany peaks in Jul, where the busiest month runs 1.5× the quietest.