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Stilleinlagen

Maybe

Buyers convert on 15.1% of searches. But the average product has 5,174 reviews to catch up to, so Stilleinlagen is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 631 Baby niches · +5 vs the category median of 47
Market size
€492K/yr260K searches / yr
90-day growth
+0.9%search demand this quarter
Competition
58%top-5 click share · 13 brands · 41 sellers

Flapen Score

Stilleinlagen against its category

The dotted line is the Baby average. Past it, Stilleinlagen is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stilleinlagen market on Amazon at a glance

Shoppers on Amazon Germany searched for Stilleinlagen 260K times last year and spent an estimated €492K. The top 5 brands take 87% of clicks. Demand peaks in Jul. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 15.1% of those searches ended in a purchase.

Shoppers searched for this 260K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 15.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €492K a year.

Searches, last 12 months
260K
Growth, 90 days vs prior 90
+0.9%
Conversion, latest week
15.1%
Market size, estimated
€492Ka year
Peak month
July1.5× the quietest month
Top search term
stilleinlagen169K searches a year

02 · Price

A sale here is worth €12.52.

Listings sell for €12.52 on average, from €3.17 to €22.07. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At €12.52 that is €25K to €31K a year per listing.

Average price
€12.52under the $15 to $100 sweet spot
Price range
€3.17–€22.07
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
€25K–€31K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #23 within Ernährung & Stillen. It carries 5,174 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#23in Ernährung & Stillen
Average rating
4.47 starsAmazon Germany average 4.37 stars
Average reviews
5,174per listing
Listings tracked
22

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Stilleinlagen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

41

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

10%

  • Brand 130%
  • Brand 218%
  • Brand 317%
  • Brand 415%
  • Brand 56%
  • Brand 62%
  • Open — no brand owns it (7 brands, 10%)

Demand

Stilleinlagen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.5×

Search terms

Top Stilleinlagen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stilleinlagen169K/yr
  • lansinoh stilleinlagen36K/yr
  • stilleinlagen lansinoh16K/yr
  • breast pads8K/yr
  • stilleinlagen einweg9K/yr
  • nursing pads7K/yr
  • medela stilleinlagen6K/yr
  • stilleinlage2K/yr
  • einweg stilleinlagen2K/yr
  • stilleinlagen medela3K/yr

Reviews and returns

What reviews say buyers love and hate about Stilleinlagen

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Komfort insgesamt”
13%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.6%of orders come back
“Völlig überteuert”
A buyer, on “Preis-Leistungs-Verhältnis”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Stilleinlagen questions

Answered from the same tracked data.