Is sterne profitable to sell on Amazon Germany?

The niche generates €22K/yr across 45 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -27.7%. Flapen's verdict: Skip it (48/100).

How competitive is the sterne niche?

44 brands and 67 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 33% of demand.

What do buyers complain about in sterne?

Top complaints mined from reviews: Helligkeit/Glanz/Glühen, Haftung/Klebrigkeit, Gesamtgröße. The return rate is 0.7%.

What does it cost to enter the sterne niche?

Listings span €1.18–€41.68; the average listing price is €7.20 (sweet spot $15–$100). The average incumbent carries 919 reviews — the moat a new listing must climb.

sterne

Skip it

A small market ($22K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Brand share

Incredible33%

top-5 brand share — no brand owns this niche

Competition

Great33%

top-5 click share — an open shelf

Price range

Good€1.18–€41.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good918.91

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Avg price

Bad€7.20

avg listing price — sweet spot $15–$100

Growth

Bad-27.7%

90-day search growth — must beat 0% to launch

Market size

Bad€22K

€22K/yr · 161K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon Germany niche tracking, sterne is a €22K/yr Amazon Germany market (161K searches/yr). The top 5 brands hold 33% of demand. Verdict: Skip it — 48/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

sterne market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: €18K–€22K; units × avg price
Conversion rate: 1.9%
Avg BSR: #233
Page quality: 0%
Prime: 100%
Sponsored: 87%
Out of stock: 13.2%
Avg brand age: 31 months
Avg seller age: 196 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

44 flat

Sellers

Top-5 brand share

33%

Top 20: 78%

Top-5 click share

33%

Top 20: 78%

Open market

61%

XIANNVXI8%
nimm27%
WANDfee7%
QINJIEJIE7%
Godneei5%
Neerow5%

Demand

Weekly Amazon search volume, last 31 weeks — -27.7% search growth over the last 90 days.

Open Trend

Top sterne search terms

sterne104K/yr -23.5%1.1% conv.
sternen10K/yr -25.4%0.1% conv.
sterne deko23K/yr -39.5%2.2% conv.
stern deko15K/yr -39.1%1.8% conv.
deko sterne10K/yr -44.2%1.9% conv.

All search terms

Top sterne products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

XIANNVXI Sterne Edelsteine Set Glücksbringer Kristalle Sterne Deko Stern Glückssteine Natürliche Poliert Edelstein Adventskalender Füllung Frauen Kleine Geschenke für Adventskalender

XIANNVXI€10.844.5★147 rev

nimm2 Lachgummi SauerStars 1 x 250 g Vegane saure Fruchtgummis mit Fruchtsaft und Vitaminen Süßigkeit in sechs Geschmacksrichtungen

nimm2€1.184.7★1,098 rev

WANDfee Leuchtsterne 100 selbstklebende EXTRASTARK leuchtende Sterne Sternenhimmel Aufkleber Kinderzimmer

WANDfee€4.974.4★3,398 rev

QINJIEJIE Sterne Edelstein Glücksbringer Heilsteine Sterne Kristalle Edelsteine Stern Glückssteine Star Gastgeschenk für Kinder und Dekorationen

QINJIEJIE€10.854.8★75 rev

100er Pack Sterne Gold Star Sequins Glitter Deko FüR Diy Dekorationen Partys Geburtstage Festivals (Gold 1 5 Cm)

Godneei€3.624.8★9 rev

Newest

by launch date

Tixlux Pocket Hug Glücksstern Kreative Strickwolle Stern Dekofigur und Kleine Umarmung Glücksbringer MutmacherGeschenk Gute Besserung Abschluss Geschenk

Tixlux€10.0831 rev

4mo ago

Sternengirlande Silber 20m Glitzer Sterne Girlande Sterngirlande Papiergirlande Stern Hängend Deko Girlande Geburtstag zum Aufhängen

HONQX€6.183 rev

7mo ago

MUSUNIA lichterkette batterie sterne 1M 20 LED lichterkette sterne Warmweiß stern batterie für Kinderzimmer Hochzeit Weihnachten Deko

MUSUNIA€5.97113 rev

10mo ago

Larrel 50 Stück Star Cupcake Toppers Mehrfarbig PU Material Stern Form Kuchendekoration Glitzern Kleiner Stern Cupcake Toppers Muffin Dekoration für Geburtstag Hochzeit Weihnachten Party Dekorationen

Larrel€3.6426 rev

1y ago

Stern Edelsteine 15 Stück Kristalle Heilsteine Glücksbringer Glückssteine Chakra Stein für Meditation und Balance Reiki Heilung Dekoration

Neerow€6.1433 rev

1y ago

What buyers say about sterne

What buyers praise and complain about, mined from review topics.

What buyers love

Helligkeit/Glanz/Glühen16%

“Glanz super”

Geschmack insgesamt14%

“Schmeckt”

Qualität insgesamt11%

“Super Ware”

Sauer6%

“Ich hatte diese Sour Stars zu Weihnachten gekauft und war andere saure Gummis von Nimm2 und Haribo gewöhnt, die wir als Familie wirklich mögen”

Haftung/Klebrigkeit5%

“Die Sticker sind sehr stabil”

Benutzerfreundlichkeit4%

“Einfache Handhabung”

Geschenk Zweck4%

“Sehr schöne Geschenkidee”

Farbe4%

“sehr farbenfroh”

Preis-Leistungs-Verhältnis3%

“Toller Preis”

Design insgesamt2%

“Kleben gut und sehen schön aus”

What buyers complain about

Helligkeit/Glanz/Glühen15%

“Sie leuchten nicht mehr so schön”

Haftung/Klebrigkeit15%

“Hält an der Tapete schlecht”

Gesamtgröße9%

“sind zwar klein”

Qualität insgesamt8%

“Schlechte Qualität”

Farbe5%

“Farben nicht schön”

Haltbarkeit3%

“Hält nicht”

Akkulaufzeit3%

“Die Batterien halten dort ca. 1-2 Monate”

Sauer3%

“Nicht sauer”

Aufladen3%

“statische ladung > kleber”

Recyceln/Wiederverwenden3%

“allerdings nicht gut wieder ablösbar”

Top return reasons

Gesamtgröße44%

Helligkeit/Glanz/Glühen8%

Haftung/Klebrigkeit7%

beworben Vs Tatsächliches Produkt6%

Qualität insgesamt6%

Farbe4%

Dünn4%

Funktionalität insgesamt4%

Defekt Material/Teile3%

Materialqualität3%

Common questions

Is sterne profitable to sell on Amazon Germany?: The niche generates €22K/yr across 45 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -27.7%. Flapen's verdict: Skip it (48/100).
How competitive is the sterne niche?: 44 brands and 67 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 33% of demand.
What do buyers complain about in sterne?: Top complaints mined from reviews: Helligkeit/Glanz/Glühen, Haftung/Klebrigkeit, Gesamtgröße. The return rate is 0.7%.
What does it cost to enter the sterne niche?: Listings span €1.18–€41.68; the average listing price is €7.20 (sweet spot $15–$100). The average incumbent carries 919 reviews — the moat a new listing must climb.