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Sos Armband Kinder

Fail

The top 5 brands take 98% of clicks, so Sos Armband Kinder is a Fail.

Filters Trending
Flapen Score
43
43 / 100
Ranks 424 of 631 Baby niches · −4 vs the category median of 47
Market size
€35K/yr215K searches / yr
90-day growth
+127.7%search demand this quarter
Competition
80%top-5 click share · 6 brands · 19 sellers

Flapen Score

Sos Armband Kinder against its category

The dotted line is the Baby average. Past it, Sos Armband Kinder is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sos Armband Kinder market on Amazon at a glance

Shoppers on Amazon Germany searched for Sos Armband Kinder 215K times last year and spent an estimated €35K. The top 5 brands take 98% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 215K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +127.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €35K a year.

Searches, last 12 months
215K
Growth, 90 days vs prior 90
+127.7%
Conversion, latest week
2.2%
Market size, estimated
€35Ka year
Peak month
July5.5× the quietest month
Top search term
sos armband kinder76K searches a year

02 · Price

A sale here is worth €7.53.

Listings sell for €7.53 on average, from €4.27 to €24.62. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €7.53 that is €753 to €2K a year per listing.

Average price
€7.53under the $15 to $100 sweet spot
Price range
€4.27–€24.62
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
€753–€2K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #134 within Sicherheit. It carries 1,358 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
73%
Out of stock, average day
5.7%
Average rank
#134in Sicherheit
Average rating
4.42 starsAmazon Germany average 4.37 stars
Average reviews
1,358per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Sos Armband Kinder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

19

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Brand 135%
  • Brand 233%
  • Brand 315%
  • Brand 413%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Sos Armband Kinder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KBlack Friday '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 5.5×

Search terms

Top Sos Armband Kinder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sos armband kinder76K/yr
  • notfallarmband kinder50K/yr
  • armband kinder telefonnummer27K/yr
  • notfall armband für kinder10K/yr
  • kinderarmband mit telefonnummer7K/yr
  • armband telefonnummer kinder6K/yr
  • kinder armband telefonnummer5K/yr
  • namensarmband kinder7K/yr
  • armband mit telefonnummer kinder5K/yr
  • sicherheitsarmband kinder5K/yr

Reviews and returns

What reviews say buyers love and hate about Sos Armband Kinder

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Qualität insgesamt”
44%of negative reviews mention “Gesamtgröße”
0.3%of orders come back
“Für einen Edding wesentlich zu klein”
A buyer, on “Gesamtgröße”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Sos Armband Kinder questions

Answered from the same tracked data.