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Sonnencreme 100ml

Sonnencreme 100ml shows demand growing +285.7% this quarter, but a small market ($17K/yr) keeps it on the watch list.

Signals Trending

Flapen Score

54
Worth a look

Top 21% of 631 Baby niches · +7 vs the category median of 47

Market size 4Growth 100Conversion 62Competition 48Returns 100Price range 8Avg price 19Brand share 40Review moat 75Quality gap 60
This niche Category average · 631 niches

Is Sonnencreme 100ml profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Sonnencreme 100ml is a €17K/yr Amazon Germany market (46K searches/yr). The top 5 brands hold 81% of demand. Verdict: Worth a look — 54/100.

Sonnencreme 100ml: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +285.7% over the last 90 days and 5.4% of searches end in a purchase.

€17K

revenue / yr

Units sold / yr5K
Search volume / yr+285.7%46K
Conversion rate5.4%
Avg price€6.92

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers13 · 81
Top-5 product click share56%
Open market19%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement75%
New entrants (1y)3· 3 succeeded
Avg rating4.4★
Avg reviews508

Top Sonnencreme 100ml products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

€0€2K€3K€5K€7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

81

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

56%

Top 20: 95%

Open market

13%

  • Garnier25%
  • Beiersdorf20%
  • Nivea Sun19%
  • by Amazon10%
  • HAWAIIAN Tropic7%
  • Jean & Len6%
  • Open — no brand owns it (7 brands, 13%)

Top Sonnencreme 100ml search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sonnencreme 100ml18K/yr
  • sonnencreme reisegröße12K/yr
  • sonnencreme klein7K/yr
  • sonnencreme 50 100ml5K/yr
  • kleine sonnencreme3K/yr
  • sonnencreme kleine tube3K/yr

What reviews say buyers love and hate about Sonnencreme 100ml

What buyers mention most, as a share of all reviews.

What buyers love

70% of reviews
Saugfähigkeit13%

Zieht gut ein, riecht und schützt sehr gut

Geruch13%

Duft

Qualität insgesamt12%

Super Produkt

Schutz6%

Wichtig ist der UV Schutz der Preis ist ok

Preis-Leistungs-Verhältnis6%

Preis passt

What buyers complain about

59% of reviews
Geruch20%

Relativ geruchslos

Haftung/Klebrigkeit7%

Klebt arg

Preis-Leistungs-Verhältnis7%

Recht teuer

Gesamtgröße6%

Kleiner als erwartet

Schutz4%

Selbstschutz ist unerlässlich

Sonnencreme 100ml return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Produktzustand
23%
2Geruch
19%
3beworben Vs Tatsächliches Produkt
15%
4Preis-Leistungs-Verhältnis
15%
5Gesamtgröße
8%

Common Sonnencreme 100ml questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sonnencreme 100ml 54/100 on Amazon Germany — Worth a look. The niche generates €17K/yr across 24 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved +285.7% over the last 90 days.
Sonnencreme 100ml buyers on Amazon Germany complain most about Geruch, Haftung/Klebrigkeit, Preis-Leistungs-Verhältnis, the themes mined from the niche's reviews. Its return rate is 0.0%.