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Schnullerkette

Fail

Prices span $3.38–$17.07, mostly outside the sweet spot, so Schnullerkette is a Fail.

Flapen Score
48
48 / 100
Top 45% of 631 Baby niches · +1 vs the category median of 47
Market size
€185K/yr1.1M searches / yr
90-day growth
-3.2%search demand this quarter
Competition
43%top-5 click share · 24 brands · 40 sellers

Flapen Score

Schnullerkette against its category

The dotted line is the Baby average. Past it, Schnullerkette is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schnullerkette market on Amazon at a glance

Shoppers on Amazon Germany searched for Schnullerkette 1.1M times last year and spent an estimated €185K. The top 5 brands take 68% of clicks. Demand peaks in Jul–Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €185K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-3.2%
Conversion, latest week
2.1%
Market size, estimated
€185Ka year
Peak month
September1.7× the quietest month
Top search term
schnullerkette772K searches a year

02 · Price

A sale here is worth €7.98.

Listings sell for €7.98 on average, from €3.38 to €17.07. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At €7.98 that is €4K to €6K a year per listing.

Average price
€7.98under the $15 to $100 sweet spot
Price range
€3.38–€17.07
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
€4K–€6K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #24 within Schnuller & Beißringe. It carries 489 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
90%
Out of stock, average day
9.2%
Average rank
#24in Schnuller & Beißringe
Average rating
4.50 starsAmazon Germany average 4.37 stars
Average reviews
489per listing
Listings tracked
42

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Schnullerkette products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

40

Top-5 brand share

68%

Top 20: 97%

Top-5 click share

43%

Top 20: 78%

Open market

28%

  • Brand 122%
  • Brand 220%
  • Brand 310%
  • Brand 49%
  • Brand 56%
  • Brand 64%

Demand

Schnullerkette search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '25SepDecMarJunAugNovMarMay

Peak months: Jul, Sep · busiest ÷ quietest = 1.7×

Search terms

Top Schnullerkette search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schnullerkette772K/yr
  • schnullerband53K/yr
  • schnullerkette silikon44K/yr
  • schnullerkette mädchen48K/yr
  • schnullerketten34K/yr
  • schnullerkette junge31K/yr
  • schnullerkette holz24K/yr
  • nuckelkette19K/yr
  • pacifier holder11K/yr
  • silikon schnullerkette12K/yr

Reviews and returns

What reviews say buyers love and hate about Schnullerkette

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Qualität insgesamt”
27%of negative reviews mention “Haltbarkeit”
0.8%of orders come back
“Hält keine 5 minuten”
A buyer, on “Haltbarkeit”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Schnullerkette questions

Answered from the same tracked data.