Schnullerkette
FailPrices span $3.38–$17.07, mostly outside the sweet spot, so Schnullerkette is a Fail.
- Flapen Score
- 48 / 100Top 45% of 631 Baby niches · +1 vs the category median of 4748
- Market size
- €185K/yr1.1M searches / yr
- 90-day growth
- -3.2%search demand this quarter
- Competition
- 43%top-5 click share · 24 brands · 40 sellers
Flapen Score
Schnullerkette against its category
The dotted line is the Baby average. Past it, Schnullerkette is stronger. Inside it, weaker.
Market
The Schnullerkette market on Amazon at a glance
Shoppers on Amazon Germany searched for Schnullerkette 1.1M times last year and spent an estimated €185K. The top 5 brands take 68% of clicks. Demand peaks in Jul–Sep. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €185K a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- -3.2%
- Conversion, latest week
- 2.1%
- Market size, estimated
- €185Ka year
- Peak month
- September1.7× the quietest month
- Top search term
- schnullerkette772K searches a year
02 · Price
A sale here is worth €7.98.
Listings sell for €7.98 on average, from €3.38 to €17.07. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At €7.98 that is €4K to €6K a year per listing.
- Average price
- €7.98under the $15 to $100 sweet spot
- Price range
- €3.38–€17.07
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 500–750
- Revenue per listing a year
- €4K–€6K
- Returns
- 0.8%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads.
90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #24 within Schnuller & Beißringe. It carries 489 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 90%
- Out of stock, average day
- 9.2%
- Average rank
- #24in Schnuller & Beißringe
- Average rating
- 4.50 starsAmazon Germany average 4.37 stars
- Average reviews
- 489per listing
- Listings tracked
- 42
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Schnullerkette products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 falling
Sellers
40
Top-5 brand share
68%
Top 20: 97%
Top-5 click share
43%
Top 20: 78%
Open market
28%
- Brand 122%
- Brand 220%
- Brand 310%
- Brand 49%
- Brand 56%
- Brand 64%
Demand
Schnullerkette search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Sep · busiest ÷ quietest = 1.7×
Search terms
Top Schnullerkette search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- schnullerkette772K/yr
- schnullerband53K/yr
- schnullerkette silikon44K/yr
- schnullerkette mädchen48K/yr
- schnullerketten34K/yr
- schnullerkette junge31K/yr
- schnullerkette holz24K/yr
- nuckelkette19K/yr
- pacifier holder11K/yr
- silikon schnullerkette12K/yr
Reviews and returns
What reviews say buyers love and hate about Schnullerkette
We read the reviews and the return reasons for every product selling here.
“Hält keine 5 minuten”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Schnullerkette questions
Answered from the same tracked data.








