Schnuller
brand-locked demand (top 5 brands take 100% of clicks) — Schnuller doesn't clear our bar today.
Flapen Score
Ranks 310 of 631 Baby niches · on the category median
Is Schnuller profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Schnuller is a €707K/yr Amazon Germany market (989K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Oct–Nov. Verdict: Skip it — 47/100.
Schnuller: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -28.8% over the last 90 days and 6.3% of searches end in a purchase.
€707K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 33 products
Top Schnuller products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Philips Avent ultra air Day & Night Schnuller kiefergerecht geformtes Design für Babys 06 Monate leuchtet im Dunkeln weicher symmetrischer Silikonsauger BPA-frei 4er-Pack SCF087/22
- Price
- €11.18
- Rating
- 4.9/5
- Reviews
- 144
- Age
- 1y ago
Philips Avent ultra air Schnuller kiefergerecht geformtes Design für Babys 06 Monate weicher symmetrischer Silikonsauger BPA-frei 2 Sterilisationsbehälter 4er-Pack SCF087/19
- Price
- €9.43
- Rating
- 4.9/5
- Reviews
- 258
- Age
- 1y ago
Philips Avent ultra soft Schnuller kiefergerecht geformtes Design für Babys von 06 Monaten flexibles Saugerschild symmetrischer Silikonsauger BPA-frei 2 Pack SCF091/38
- Price
- €6.59
- Rating
- 4.8/5
- Reviews
- 1,021
- Age
- 1y ago
Philips Avent ultra soft Schnuller kiefergerecht geformtes Design für Babys von 06 Monaten flexibles Saugerschild symmetrischer Silikonsauger BPA-frei 4er-Pack SCF091/50
- Price
- €12.13
- Rating
- 4.8/5
- Reviews
- 1,021
- Age
- 1y ago
Sophie la Girafe Geschenkbox zur Geburt + Beißring 100 % Naturkautschuk Aktivitätsset für Kinder Frühes Lernspielzeug
- Price
- €18.65
- Rating
- 4.7/5
- Reviews
- 4,599
- Age
- 10y ago
Trending
90-day click momentum
Philips Avent Ultra Soft Schnuller für Tag und Nacht kiefergerecht für Babys 06 Monate leuchtet im Dunklen symmetrische Form aus weichem Silikon BPA-frei 4er-Pack SCF094/09
- Price
- €12.62
- Rating
- 4.8/5
- Reviews
- 1,021
- Age
- 7mo ago
Philips Avent ultra start Schnuller kiefergerecht geformtes Design für Neugeborene weicher symmetrischer Silikonsauger BPA-frei mit Sterilisationsbehälter 2er-Pack SCF075/13
- Price
- €6.56
- Rating
- 4.1/5
- Reviews
- 13
- Age
- 1y ago
Sophie la girafe Geschenkkarton Fresh Touch
- Price
- €18.80
- Rating
- 4.7/5
- Reviews
- 15,669
- Age
- 10y ago
Philips Avent ultra air Day & Night Schnuller kiefergerecht geformtes Design für Babys 618 Monate leuchtet im Dunkeln weicher symmetrischer Silikonsauger BPA-frei 4er-Pack SCF087/27
- Price
- €11.25
- Rating
- 4.8/5
- Reviews
- 156
- Age
- 1y ago
Philips Avent ultra air Schnuller kiefergerecht geformtes Design für Babys 06 Monate weicher symmetrischer Silikonsauger BPA-frei 2 Sterilisationsbehälter 4er-Pack SCF087/19
- Price
- €9.43
- Rating
- 4.9/5
- Reviews
- 258
- Age
- 1y ago
Newest
by launch datePhilips Avent Ultra Soft Schnuller für Tag und Nacht kiefergerecht für Babys 06 Monate leuchtet im Dunklen symmetrische Form aus weichem Silikon BPA-frei 4er-Pack SCF094/09
- Price
- €12.62
- Rating
- 4.8/5
- Reviews
- 1,021
- Age
- 7mo ago
Philips Avent Ultra Soft Schnuller für die Nacht kiefergerecht Babys 06 Monate leuchtet im Dunklen flexibles Schild symmetrische Form BPA-frei Sterilisations-/Transportetui 4 Pack SCF094/07
- Price
- €13.66
- Rating
- 4.8/5
- Reviews
- 1,021
- Age
- 7mo ago
Philips Avent Soothie-Schnuller einteiliges Silikondesign für Neugeborene flexibler Sauger der den Druck auf Zähnen und Mund reduziert BPA-frei mit Sterilisationsbehälter 2er-Pack SCF099/27
- Price
- €7.74
- Rating
- 4.3/5
- Reviews
- 2,664
- Age
- 12mo ago
Philips Avent ultra air Day & Night Schnuller kiefergerecht geformtes Design für Babys 06 Monate leuchtet im Dunkeln weicher symmetrischer Silikonsauger BPA-frei 4er-Pack SCF087/22
- Price
- €11.18
- Rating
- 4.9/5
- Reviews
- 144
- Age
- 1y ago
Philips Avent ultra air Schnuller kiefergerecht geformtes Design für Babys 06 Monate weicher symmetrischer Silikonsauger BPA-frei 2 Sterilisationsbehälter 4er-Pack SCF087/19
- Price
- €9.43
- Rating
- 4.9/5
- Reviews
- 258
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
Brands
3 flat
Sellers
69
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
43%
Top 20: 89%
Open market
0%
- AVENT69%
- Sophie la girafe28%
- PHILIPS3%
Schnuller demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 2.2×
Top Schnuller search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- philips avent schnuller 0-6202K/yr
- avent schnuller 0-6 monate192K/yr
- sophie la girafe185K/yr
- philips avent schnuller39K/yr
- schnuller philips avent 0-634K/yr
- sophie82K/yr
- phillips avent schnuller 0-6 monate34K/yr
- avent schnuller29K/yr
- giraffe sophie29K/yr
- philips schnuller 0-6 monate22K/yr
What reviews say buyers love and hate about Schnuller
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Super Produkt”
“Toys sind super”
“Das Design ist schön schlicht und modern”
“Günstig”
“Das coole, die leuchten im Dunkeln so sind sie nachts leicht zu finden”
What buyers complain about
71% of reviews“Offensichtlich keine Neuware”
“Es stinkt wirklich massiv”
“Sie sind einfach zu schwer”
“Einziger Hinweis: Die Schilder sind recht groß”
“Besser geht nicht”
Schnuller return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Schnuller questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
