Is schmetterlinge deko profitable to sell on Amazon Germany?

The niche generates €60K/yr across 47 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -3.8%. Flapen's verdict: Worth a look (52/100).

How competitive is the schmetterlinge deko niche?

43 brands and 107 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 38% of demand.

What do buyers complain about in schmetterlinge deko?

Top complaints mined from reviews: Qualität insgesamt, Gesamtgröße, Materialqualität. The return rate is 0.6%.

When does demand for schmetterlinge deko peak?

Demand peaks in Feb; the busiest month runs 1.8× the quietest.

What does it cost to enter the schmetterlinge deko niche?

Listings span €1.79–€33.79; the average listing price is €8.22 (sweet spot $15–$100). The average incumbent carries 599 reviews — the moat a new listing must climb.

schmetterlinge deko

Worth a look

Shows low returns (0.6%), but a small market ($60K/yr) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Brand share

Incredible38%

top-5 brand share — no brand owns this niche

Competition

Great35%

top-5 click share — an open shelf

Review moat

Good598.94

avg incumbent reviews — the moat a new listing must climb

Price range

Good€1.79–€33.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-3.8%

90-day search growth — must beat 0% to launch

Avg price

Bad€8.22

avg listing price — sweet spot $15–$100

Market size

Bad€60K

€60K/yr · 359K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon Germany niche tracking, schmetterlinge deko is a €60K/yr Amazon Germany market (359K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Feb. Verdict: Worth a look — 52/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

schmetterlinge deko market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: €49K–€66K; units × avg price
Conversion rate: 2.0%
Avg BSR: #230
Page quality: 0%
Prime: 91%
Sponsored: 85%
Out of stock: 10.5%
Avg brand age: 29 months
Avg seller age: 185 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

43 falling

Sellers

107

Top-5 brand share

38%

Top 20: 79%

Top-5 click share

35%

Top 20: 74%

Open market

57%

salbsever13%
ZYEKIU8%
Foonii8%
FENGQQKJ5%
Trinkrittey5%
CATZUM4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.8% search growth over the last 90 days.

Peak months: Feb · busiest ÷ quietest = 1.8×

Open Trend

Top schmetterlinge deko search terms

schmetterling136K/yr -7.8%0.7% conv.
schmetterlinge deko64K/yr +41.2%1.8% conv.
schmetterling deko70K/yr -34.3%1.3% conv.
schmetterlinge44K/yr -4.3%0.9% conv.
deko schmetterlinge24K/yr -22.7%1.8% conv.
deko schmetterling8K/yr +0.5%1.2% conv.
schmetterling geschenk11K/yr -6.4%0.5% conv.
butterflies3K/yr -18.8%0.8% conv.

All search terms

Top schmetterlinge deko products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

3D Schmetterlinge 60 Stücke Organza Stoff Durchscheinender Chiffon Schmetterling Deko Schmetterlinge für DIY Dekoration Scrapbooking Gepäck Wand und Fenster Haarspange Dekoration

salbsever€6.634.4★109 rev

Foonii 72 PCS 3D Schmetterlinge Wanddeko Aufkleber Abziehbilder schlagfestem Kunststoff Schmetterling Dekorationen Wand-Dekor (12 Blau 12 Farbe 12 Grün 12 Gelb 12 Rosa 12 Rot)

Foonii€8.304.5★3,507 rev

FENGQQKJ Schmetterlinge Deko mit Clip Frühling Deko 20 Stück Schmetterlingsclip Künstliche Bunte Schmetterling Garten zur Zweige Außenbereich für Tischdekoration

FENGQQKJ€6.374.1★138 rev

20 Stück Organza-Schmetterlinge zum Basteln Schmetterlings-Applikationen Mini Schmetterling Deko Bunte 3D-Stoff-Schmetterlinge 2-lagige Wanddekoration für DIY Dekoration Kleidung Ornament

Trinkrittey€3.984.1★4 rev

ZYEKIU 70 Stücke Schmetterling Deko mit Strasss Doppellagiger Organza Stoff Butterfly 3D Sticker Wanddeko Aufkleber für Wanddekoratio Kleidung Applikationen Haarspangen (Stil B)

ZYEKIU€6.664.9★16 rev

Newest

by launch date

CATZUM 18x Butterflies for Decoration with Attachment Clips Colorful Butterflies for Table Decoration Clampable Frühling Butterflies (12 cm) (Colorful)

CATZUM€5.0718 rev

5mo ago

ZYEKIU 70 Stücke Schmetterling Deko mit Strasss Doppellagiger Organza Stoff Butterfly 3D Sticker Wanddeko Aufkleber für Wanddekoratio Kleidung Applikationen Haarspangen (Stil B)

ZYEKIU€6.6616 rev

6mo ago

ZYEKIU 70 Stücke Schmetterling Deko mit Strasss Doppellagiger Organza Stoff Butterfly 3D Sticker Wanddeko Aufkleber für Wanddekoratio Kleidung Applikationen Haarspangen (Stil A)

ZYEKIU€6.6816 rev

6mo ago

Tixlux Pocket Hug Positive Schmetterling Kreative Strickwolle Schmetterlings Figur und Kleine Umarmung Glücksbringer MutmacherGeschenk Gute Besserung Geschenk Abschluss Geschenk

Tixlux€9.98707 rev

7mo ago

20 Stück Organza-Schmetterlinge zum Basteln Schmetterlings-Applikationen Mini Schmetterling Deko Bunte 3D-Stoff-Schmetterlinge 2-lagige Wanddekoration für DIY Dekoration Kleidung Ornament

Trinkrittey€3.984 rev

7mo ago

What buyers say about schmetterlinge deko

What buyers praise and complain about, mined from review topics.

What buyers love

Farbe20%

“Schöne Farben, funktioniert gut”

Qualität insgesamt14%

“Super Produkt”

beworben Vs Tatsächliches Produkt8%

“Hat den Zweck erfüllt”

Preis-Leistungs-Verhältnis8%

“Preis stimmt”

Geschmack insgesamt6%

“Schmeckt super”

Helligkeit/Glanz/Glühen6%

“Tolle Solarleuchte”

Geschenk Zweck5%

“Für Kinder Geburtstags schöne Überraschung”

Benutzerfreundlichkeit3%

“Einfache Handhabung”

Verzierungs/Stickereiqualität3%

“Schöne Dekoration”

Design insgesamt3%

“Farbe und Design super”

What buyers complain about

Qualität insgesamt18%

“Mini Schmetterlinge, enttäuschend verarbeitet”

Gesamtgröße13%

“Grösse”

Materialqualität9%

“Das Material ist aber aus Papier und für meine Zwecke nicht geeignet”

Haltbarkeit8%

“Lichter halten nicht lange”

Funktionalität insgesamt6%

“Funktioniert überhaupt nicht”

Preis-Leistungs-Verhältnis6%

“Teuer”

Farbe5%

“Weder filigran noch farblich schön”

beworben Vs Tatsächliches Produkt5%

“Schein trügt und teuer”

Sauer3%

“ZUCKER”

Defekt Material/Teile3%

“Leider waren einige Schmetterlinge kaputt”

Top return reasons

Gesamtgröße28%

beworben Vs Tatsächliches Produkt12%

Farbe10%

Qualität insgesamt10%

Materialqualität8%

Funktionalität insgesamt7%

Defekt Material/Teile5%

Add-Ons/Anhänge2%

Haltbarkeit2%

Haftung/Klebrigkeit2%

Common questions

Is schmetterlinge deko profitable to sell on Amazon Germany?: The niche generates €60K/yr across 47 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -3.8%. Flapen's verdict: Worth a look (52/100).
How competitive is the schmetterlinge deko niche?: 43 brands and 107 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 38% of demand.
What do buyers complain about in schmetterlinge deko?: Top complaints mined from reviews: Qualität insgesamt, Gesamtgröße, Materialqualität. The return rate is 0.6%.
When does demand for schmetterlinge deko peak?: Demand peaks in Feb; the busiest month runs 1.8× the quietest.
What does it cost to enter the schmetterlinge deko niche?: Listings span €1.79–€33.79; the average listing price is €8.22 (sweet spot $15–$100). The average incumbent carries 599 reviews — the moat a new listing must climb.