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Schmetterlinge Deko

Schmetterlinge Deko shows low returns (0.6%), but a small market ($60K/yr) keeps it on the watch list.

Flapen Score

52
Worth a look

Top 29% of 631 Baby niches · +5 vs the category median of 47

Market size 15Growth 23Conversion 26Competition 80Returns 97Price range 59Avg price 23Brand share 95Review moat 73Quality gap 48
This niche Category average · 631 niches

Is Schmetterlinge Deko profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Schmetterlinge Deko is a €60K/yr Amazon Germany market (359K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Feb. Verdict: Worth a look — 52/100.

Schmetterlinge Deko: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -3.8% over the last 90 days and 2.0% of searches end in a purchase.

€60K

revenue / yr

Units sold / yr8K
Search volume / yr-3.8%359K
Conversion rate2.0%
Avg price€8.22

Who owns the niche?

The top 5 brands hold 38% of demand, so 62% of the market is open.

62%

open market share

Brands · sellers43 · 107
Top-5 product click share35%
Open market62%
Avg brand age29 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 47 products

Sponsored placement85%
New entrants (1y)12· 0 succeeded
Avg rating4.5★
Avg reviews599

Top Schmetterlinge Deko products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

€0€2K€5K€7K€10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

43 falling

Sellers

107

Top-5 brand share

38%

Top 20: 79%

Top-5 click share

35%

Top 20: 74%

Open market

57%

  • salbsever13%
  • ZYEKIU8%
  • Foonii8%
  • FENGQQKJ5%
  • Trinkrittey5%
  • CATZUM4%

Schmetterlinge Deko demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume359KCVR2.0%Products47Brands43Top 5 Brands38%OOS Rate10.5%Rating4.5★Reviews599Avg BSR#230
10K6KBlack Friday '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.8×

Top Schmetterlinge Deko search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • schmetterling136K/yr
  • schmetterlinge deko64K/yr
  • schmetterling deko70K/yr
  • schmetterlinge44K/yr
  • deko schmetterlinge24K/yr
  • deko schmetterling8K/yr
  • schmetterling geschenk11K/yr
  • butterflies3K/yr

What reviews say buyers love and hate about Schmetterlinge Deko

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Farbe20%

Schöne Farben, funktioniert gut

Qualität insgesamt14%

Super Produkt

beworben Vs Tatsächliches Produkt8%

Hat den Zweck erfüllt

Preis-Leistungs-Verhältnis8%

Preis stimmt

Geschmack insgesamt6%

Schmeckt super

What buyers complain about

76% of reviews
Qualität insgesamt18%

Mini Schmetterlinge, enttäuschend verarbeitet

Gesamtgröße13%

Grösse

Materialqualität9%

Das Material ist aber aus Papier und für meine Zwecke nicht geeignet

Haltbarkeit8%

Lichter halten nicht lange

Funktionalität insgesamt6%

Funktioniert überhaupt nicht

Schmetterlinge Deko return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
28%
2beworben Vs Tatsächliches Produkt
12%
3Farbe
10%
4Qualität insgesamt
10%
5Materialqualität
8%

Common Schmetterlinge Deko questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Schmetterlinge Deko 52/100 on Amazon Germany — Worth a look. The niche generates €60K/yr across 47 tracked products. 0 of 12 products launched in the last 360 days are still selling. Search demand moved -3.8% over the last 90 days.
Search demand for Schmetterlinge Deko on Amazon Germany peaks in Feb, where the busiest month runs 1.8× the quietest.