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Schlafsack 110

a small market ($3K/yr) — Schlafsack 110 doesn't clear our bar today.

Flapen Score

42
Skip it

Ranks 449 of 631 Baby niches · −5 vs the category median of 47

Market size 1Growth 6Conversion 1Competition 96Returns 43Price range 88Avg price 95Brand share 53Review moat 74Quality gap 38
This niche Category average · 631 niches

Is Schlafsack 110 profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Schlafsack 110 is a €3K/yr Amazon Germany market (114K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 42/100.

Schlafsack 110: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -37.3% over the last 90 days and 0.1% of searches end in a purchase.

€3K

revenue / yr

Units sold / yr1K
Search volume / yr-37.3%114K
Conversion rate0.1%
Avg price€24.82

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers23 · 30
Top-5 product click share17%
Open market27%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 132 products

Sponsored placement77%
New entrants (1y)29· 2 succeeded
Avg rating4.5★
Avg reviews550

Top Schlafsack 110 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

€0€68€135€203€271101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

30

Top-5 brand share

73%

Top 20: 99%

Top-5 click share

17%

Top 20: 42%

Open market

23%

  • Chilsuessy50%
  • emma & noah8%
  • FIEMOL7%
  • Duomiaomiao5%
  • Ehrenkind4%
  • Teechodina3%

Schlafsack 110 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume114KCVR0.1%Products132Brands23Top 5 Brands73%OOS Rate13.0%Rating4.5★Reviews550Avg BSR#90
5K3KPrime Day '24Spike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.8×

Top Schlafsack 110 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • schlafsack 110 cm19K/yr
  • sterntaler schlafsack23K/yr
  • schlafsack 130 cm13K/yr
  • schlafsack 100cm11K/yr
  • kinderschlafsack 130 cm10K/yr
  • schlafsack kleinkind11K/yr
  • schlafsack 11010K/yr
  • kinderschlafsack 1106K/yr
  • schlafsack sterntaler5K/yr
  • schlafsack 130 cm winter4K/yr

What reviews say buyers love and hate about Schlafsack 110

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Qualität insgesamt18%

Super Qualität

Gesamtgröße11%

Passt perfekt

Weiches Gefühl11%

Super angenehm und soft

Schlafqualität10%

Schöne Schlafsäcke

Komfort insgesamt10%

Super angenehm und soft

What buyers complain about

59% of reviews
Gesamtgröße18%

fällt klein aus

Dicke11%

Dick obwohl 1,5 tog

Reißverschlussqualität6%

Reißverschluss geht nicht

Preis-Leistungs-Verhältnis4%

Preis/Leistung passt nicht ganz

beworben Vs Tatsächliches Produkt4%

Werde die schlafsäcke zurückschicken weil es nicht erwähnt wurde in der Artikelbeschreibung

Schlafsack 110 return rate & reasons

Why buyers send it back, as a share of all return requests.

3.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
69%
2Dünn
10%
3Materialqualität
5%
4Qualität insgesamt
3%
5Reißverschlussqualität
2%

Common Schlafsack 110 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Schlafsack 110 42/100 on Amazon Germany — Skip it. The niche generates €3K/yr across 132 tracked products. 2 of 29 products launched in the last 360 days are still selling. Search demand moved -37.3% over the last 90 days.
Search demand for Schlafsack 110 on Amazon Germany peaks in Jan–Sep–Oct–Nov–Dec, where the busiest month runs 3.8× the quietest.