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schlafsack 110

Skip it

A small market ($3K/yr) — this niche doesn't clear our bar today.

Market size 1Growth 6Conversion 1Competition 96Returns 43Price range 88Avg price 95Brand share 53Review moat 74Quality gap 38

Competition

Incredible17%

top-5 click share — an open shelf

Avg price

Incredible€24.82

avg listing price — sweet spot $15–$100

Price range

Great€10.50–€59.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good550.08

avg incumbent reviews — the moat a new listing must climb

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-37.3%

90-day search growth — must beat 0% to launch

Market size

Bad€3K

€3K/yr · 114K searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, schlafsack 110 is a €3K/yr Amazon Germany market (114K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

schlafsack 110 market data

Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
€19K–€25K
units × avg price
Conversion rate
0.1%
Avg BSR
#90
Page quality
0%
Prime
67%
Sponsored
77%
Out of stock
13.0%
Avg brand age
49 months
Avg seller age
203 days

Competition & brand share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

23 falling

Sellers

30

Top-5 brand share

73%

Top 20: 99%

Top-5 click share

17%

Top 20: 42%

Open market

23%

  • Chilsuessy50%
  • emma & noah8%
  • FIEMOL7%
  • Duomiaomiao5%
  • Ehrenkind4%
  • Teechodina3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -37.3% search growth over the last 90 days.
5K3KPrime Day '24Spike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.8×

Top schlafsack 110 search terms

  • schlafsack 110 cm19K/yr
  • sterntaler schlafsack23K/yr
  • schlafsack 130 cm13K/yr
  • schlafsack 100cm11K/yr
  • kinderschlafsack 130 cm10K/yr
  • schlafsack kleinkind11K/yr
  • schlafsack 11010K/yr
  • kinderschlafsack 1106K/yr
  • schlafsack sterntaler5K/yr
  • schlafsack 130 cm winter4K/yr
All search terms

Top schlafsack 110 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€684%€1356%€2038%€271101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about schlafsack 110

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt18%

“Super Qualität”

Gesamtgröße11%

“Passt perfekt”

Weiches Gefühl11%

“Super angenehm und soft”

Schlafqualität10%

“Schöne Schlafsäcke”

Komfort insgesamt10%

“Super angenehm und soft”

Reißverschlussqualität5%

“Sehr praktisch durch 3 fach Reißverschluss”

Preis-Leistungs-Verhältnis5%

“Ein guter Schlafsack zu einem erschwinglichen Preis”

Wärme5%

“hält super warm”

beworben Vs Tatsächliches Produkt3%

“Erfüllt alle Erwartungen”

Dicke2%

“Guter, dicker Schlafsack”

What buyers complain about

Gesamtgröße18%

“fällt klein aus”

Dicke11%

“Dick obwohl 1,5 tog”

Reißverschlussqualität6%

“Reißverschluss geht nicht”

Preis-Leistungs-Verhältnis4%

“Preis/Leistung passt nicht ganz”

beworben Vs Tatsächliches Produkt4%

“Werde die schlafsäcke zurückschicken weil es nicht erwähnt wurde in der Artikelbeschreibung”

Qualität insgesamt4%

“Schlechte Qualität”

Materialqualität4%

“Polyester enthalten”

Wärme4%

“im Frühling war ihm der Sack zu warm.”

Waschechtheit3%

“Beim Waschen extrem eingelaufen... nun zu klein”

Knötchenbildung/Fusselbildung2%

“Nach einmal waschen direkt pilling”

Top return reasons

Gesamtgröße69%
Dünn10%
Materialqualität5%
Qualität insgesamt3%
Reißverschlussqualität2%
beworben Vs Tatsächliches Produkt1%
Geruch1%
Breite1%
Dicke1%
Wärme1%

Common questions

Is schlafsack 110 profitable to sell on Amazon Germany?
The niche generates €3K/yr across 132 tracked products. 2 of 29 products launched in the last 360 days are still selling. 90-day search growth is -37.3%. Flapen's verdict: Skip it (42/100).
How competitive is the schlafsack 110 niche?
23 brands and 30 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in schlafsack 110?
Top complaints mined from reviews: Gesamtgröße, Dicke, Reißverschlussqualität. The return rate is 3.6%.
When does demand for schlafsack 110 peak?
Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 3.8× the quietest.
What does it cost to enter the schlafsack 110 niche?
Listings span €10.50–€59.79; the average listing price is €24.82 (sweet spot $15–$100). The average incumbent carries 550 reviews — the moat a new listing must climb.