Is Puppentrage profitable to sell on Amazon Germany?

Flapen scores Puppentrage 45 out of 100 on Amazon Germany, a Fail. Shoppers spend €168K a year across 27 tracked products. 2 of the 5 products launched in the last year cleared the first-year sales bar. Search demand grew -16.6% in the last 90 days.

How competitive is the Puppentrage niche on Amazon Germany?

12 brands and 85 sellers compete in Puppentrage on Amazon Germany. The top 5 Puppentrage products take 50% of clicks, and the top 5 brands take 88%.

What do buyers complain about in Puppentrage?

Puppentrage buyers on Amazon Germany complain most about Gesamtgröße, Riemen/Saitenqualität, and Qualität insgesamt. An estimated 1.3% of orders come back.

When does demand for Puppentrage peak?

Search demand for Puppentrage on Amazon Germany peaks in Nov–Dec, and the busiest month runs 4.0× the quietest.

What does it cost to enter the Puppentrage niche?

Puppentrage sells for €13.92 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €5.63 to €26.68. The average product has 649 reviews, the count a new listing must catch up to.

Puppentrage

Fail

Demand is soft, at -16.6% this quarter, so Puppentrage is a Fail.

Flapen Score: 45
45 / 100Ranks 369 of 631 Baby niches · −2 vs the category median of 47
Market size: €168K/yr361K searches / yr
90-day growth: -16.6%search demand this quarter
Competition: 50%top-5 click share · 12 brands · 85 sellers

Flapen Score

Puppentrage against its category

The dotted line is the Baby average. Past it, Puppentrage is stronger. Inside it, weaker.

45Fail

This niche Category average

See the method

Market

The Puppentrage market on Amazon at a glance

Shoppers on Amazon Germany searched for Puppentrage 361K times last year and spent an estimated €168K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 361K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €168K a year.

Searches, last 12 months: 361K
Growth, 90 days vs prior 90: -16.6%
Conversion, latest week: 3.4%
Market size, estimated: €168Ka year
Peak month: December4.0× the quietest month
Top search term: puppentrage149K searches a year

02 · Price

A sale here is worth €13.92.

Listings sell for €13.92 on average, from €5.63 to €26.68. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €13.92 that is €3K to €7K a year per listing.

Average price: €13.92under the $15 to $100 sweet spot
Price range: €5.63–€26.68
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 10K–13K
Units per listing a year: 250–500
Revenue per listing a year: €3K–€7K
Returns: 1.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #394 within Tragetaschen & Zubehör. It carries 649 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings: 81%
Prime listings: 93%
Out of stock, average day: 7.4%
Average rank: #394in Tragetaschen & Zubehör
Average rating: 4.56 starsAmazon Germany average 4.37 stars
Average reviews: 649per listing
Listings tracked: 27

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months: 5
Successful launches: 2Amazon's first-year sales bar
Average brand age: 39 months

Products

Top Puppentrage products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 flat

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

50%

Top 20: 94%

Open market

Brand 140%
Brand 222%
Brand 311%
Brand 411%
Brand 54%
Brand 63%
Open — no brand owns it (6 brands, 9%)

Demand

Puppentrage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Puppentrage search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

puppentrage149K/yr -12.5%1.7% conv.
baby born trage39K/yr -17.6%3.2% conv.
puppentrage ab 3 jahre29K/yr -7.5%2.1% conv.
puppentrage kinder ab 223K/yr -15.4%2.0% conv.
babytrage puppe20K/yr -26.7%2.3% conv.
puppen trage18K/yr -13.2%1.6% conv.
trage puppe10K/yr -19.2%2.6% conv.
puppentrage ab 5 jahre10K/yr -24.0%2.5% conv.
baby born tragetasche13K/yr -43.0%2.0% conv.
puppentrage baby born7K/yr -25.8%3.4% conv.

Reviews and returns

What reviews say buyers love and hate about Puppentrage

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Qualität insgesamt”

29%of negative reviews mention “Gesamtgröße”

1.3%of orders come back

“Unsere mit 34cm geht etwas unter”

A buyer, on “Gesamtgröße”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Puppentrage questions

Answered from the same tracked data.

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