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Puppen Wickeltisch

Fail

Demand is soft, at -26.5% this quarter, so Puppen Wickeltisch is a Fail.

Flapen Score
39
39 / 100
Ranks 498 of 631 Baby niches · −8 vs the category median of 47
Market size
€88K/yr156K searches / yr
90-day growth
-26.5%search demand this quarter
Competition
69%top-5 click share · 10 brands · 85 sellers

Flapen Score

Puppen Wickeltisch against its category

The dotted line is the Baby average. Past it, Puppen Wickeltisch is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puppen Wickeltisch market on Amazon at a glance

Shoppers on Amazon Germany searched for Puppen Wickeltisch 156K times last year and spent an estimated €88K. The top 5 brands take 82% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €88K a year.

Searches, last 12 months
156K
Growth, 90 days vs prior 90
-26.5%
Conversion, latest week
1.1%
Market size, estimated
€88Ka year
Peak month
December8.7× the quietest month
Top search term
baby born wickeltisch49K searches a year

02 · Price

A sale here is worth €49.17.

Listings sell for €49.17 on average, from €11.95 to €104.23. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At €49.17 that is €5K to €12K a year per listing.

Average price
€49.17inside the $15 to $100 sweet spot
Price range
€11.95–€104.23
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
€5K–€12K
Returns
1.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #241 within Baby- & Kleinkinderzimmer. It carries 425 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
87%
Out of stock, average day
6.7%
Average rank
#241in Baby- & Kleinkinderzimmer
Average rating
4.60 starsAmazon Germany average 4.37 stars
Average reviews
425per listing
Listings tracked
15

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
48 months

Products

Top Puppen Wickeltisch products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 6, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

€0€9K€18K€26K€35K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

85

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

13%

  • BABY Born44%
  • ROBUD19%
  • Baby Annabell7%
  • Olivia's Little World6%
  • Bayer Design5%
  • ROBOTIME5%
  • Open — no brand owns it (4 brands, 13%)

Demand

Puppen Wickeltisch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 8.7×

Search terms

Top Puppen Wickeltisch search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • baby born wickeltisch49K/yr
  • puppen wickeltisch32K/yr
  • wickeltisch puppe26K/yr
  • puppenwickeltisch18K/yr
  • wickeltisch puppen9K/yr
  • wickeltisch baby born9K/yr
  • wickelkommode puppe7K/yr
  • puppen wickelkommode7K/yr

Reviews and returns

What reviews say buyers love and hate about Puppen Wickeltisch

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Geschenk Zweck”
27%of negative reviews mention “Materialqualität”
1.2%of orders come back
“Schön aber nur aus Plastik was ich sehr schade finde für den Preis”
A buyer, on “Materialqualität”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Puppen Wickeltisch questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data