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Philips Avent Milchpumpe

Fail

The top 5 brands take 100% of clicks, so Philips Avent Milchpumpe is a Fail.

Flapen Score
45
45 / 100
Ranks 369 of 631 Baby niches · −2 vs the category median of 47
Market size
€472K/yr119K searches / yr
90-day growth
-26.8%search demand this quarter
Competition
76%top-5 click share · 4 brands · 27 sellers

Flapen Score

Philips Avent Milchpumpe against its category

The dotted line is the Baby average. Past it, Philips Avent Milchpumpe is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Philips Avent Milchpumpe market on Amazon at a glance

Shoppers on Amazon Germany searched for Philips Avent Milchpumpe 119K times last year and spent an estimated €472K. All 4 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -26.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €472K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
-26.8%
Conversion, latest week
4.7%
Market size, estimated
€472Ka year
Top search term
philips avent milchpumpe18K searches a year

02 · Price

A sale here is worth €85.36.

Listings sell for €85.36 on average, from €19.50 to €194.56. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At €85.36 that is €9K to €21K a year per listing.

Average price
€85.36inside the $15 to $100 sweet spot
Price range
€19.50–€194.56
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
€9K–€21K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Ernährung & Stillen. It carries 5,248 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#19in Ernährung & Stillen
Average rating
4.13 starsAmazon Germany average 4.37 stars
Average reviews
5,248per listing
Listings tracked
13

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Philips Avent Milchpumpe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Brand 150%
  • Brand 246%
  • Brand 32%
  • Brand 41%

Demand

Philips Avent Milchpumpe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26DecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 1.9× · 7 of 12 months tracked

Search terms

Top Philips Avent Milchpumpe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • philips avent milchpumpe18K/yr
  • philips milchpumpe13K/yr
  • philips avent milchpumpe elektrisch11K/yr
  • milchpumpe philips avent10K/yr
  • avent milchpumpe11K/yr
  • philips avent pumpe7K/yr
  • philips avent hands-free5K/yr
  • avent milchpumpe elektrisch7K/yr
  • milchpumpe elektrisch philips avent5K/yr
  • milchpumpe avent6K/yr

Reviews and returns

What reviews say buyers love and hate about Philips Avent Milchpumpe

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Benutzerfreundlichkeit”
12%of negative reviews mention “Akkulaufzeit”
0.2%of orders come back
“Akku hält auch etwas aus wird nur nach einigen Monaten schwächer”
A buyer, on “Akkulaufzeit”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Philips Avent Milchpumpe questions

Answered from the same tracked data.