Philips Avent

Shoppers searched for this 665K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.7M a year.

Searches, last 12 months

665K

Growth, 90 days vs prior 90

-17.0%

Conversion, latest week

5.6%

Market size, estimated

€1.7Ma year

Top search term

philips avent265K searches a year

Listings sell for €46.24 on average, from €4.91 to €241.86. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At €46.24 that is €69K to €92K a year per listing.

Average price

€46.24inside the $15 to $100 sweet spot

Price range

€4.91–€241.86

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

40K–50K

Units per listing a year

1,500–2,000

Revenue per listing a year

€69K–€92K

Returns

0.8%of orders · Amazon Germany median 1.1%

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #5 within Ernährung & Stillen. It carries 6,226 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

59%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#5in Ernährung & Stillen

Average rating

4.57 starsAmazon Germany average 4.37 stars

Average reviews

6,226per listing

Listings tracked

27

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

40 months