Philips Avent
Philips Avent shows low returns (0.8%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Flapen Score
Top 34% of 631 Baby niches · +4 vs the category median of 47
Is Philips Avent profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Philips Avent is a €1.7M/yr Amazon Germany market (665K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.
Philips Avent: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -17.0% over the last 90 days and 5.6% of searches end in a purchase.
€1.7M
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 27 products
Top Philips Avent products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Philips AVENT Natural Response Sauger 2x Sauger für Babyflaschen mit Durchflussstärke 1 für Neugeborene ab 0 Monaten BPA-frei (Modell SCY961/02)
- Price
- €4.97
- Rating
- 4.6/5
- Reviews
- 2,573
- Age
- 3y ago
Philips AVENT Natural Response Sauger mit Anti-colic-Ventil langsamer Nahrungsfluss (Durchflussrate 2) Doppelpack SCY962/02
- Price
- €5.56
- Rating
- 4.7/5
- Reviews
- 1,858
- Age
- 3y ago
Philips AVENT Natural Response Sauger 2x Sauger für Babyflaschen mit Durchflussstärke 5 für Babys ab 6 Monaten BPA-frei (Modell SCY965/02)
- Price
- €4.97
- Rating
- 4.8/5
- Reviews
- 5,573
- Age
- 3y ago
Philips AVENT Natural Response Sauger 2x Sauger für Babyflaschen mit Durchflussstärke 4 für Babys ab 3 Monaten BPA-frei (Modell SCY964/02)
- Price
- €4.91
- Rating
- 4.8/5
- Reviews
- 4,137
- Age
- 3y ago
Philips AVENT Babyflaschen mit AirFree Ventil Geschenkset für Neugeborene 4 Babyflaschen ultra soft Schnuller und Flaschenbürste Babys von 012 Monaten und älter (Modell SCD657/11)
- Price
- €24.32
- Rating
- 4.6/5
- Reviews
- 3,928
- Age
- 3y ago
Trending
90-day click momentum
Philips Avent Responsives StillSchnuller Natural 0m 2 Stück (Modell SCY961/02) Abfluss 1 - Neugeborenes
- Price
- €6.86
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 3y ago
Philips AVENT Elektrische Natural Motion Milchpumpe - Set zum Abpumpen Aufbewahren und Füttern inkl. Flaschen Schnuller und Becher (Modell SCD340/31)
- Price
- €106.98
- Rating
- 4.1/5
- Reviews
- 187
- Age
- 3y ago
Philips AVENT Natural Response Glas-Geschenkset für Neugeborene 3 x 120 ml und 2 x 240 ml Babyflaschen 2 x ultra soft Schnuller 06 Monate Flaschenbürste BPA-frei (Modell SCD879/11)
- Price
- €45.74
- Rating
- 4.6/5
- Reviews
- 5,275
- Age
- 2y ago
AVENT Natural Response Geschenkset für Babys: 2x Natural Response Flaschen mit AirFree Ventil 260 ml (ab 1 Monat) 2x ultra air Schnuller (0-6M) (Modell SCD657/12)
- Price
- €17.82
- Rating
- 4.7/5
- Reviews
- 1,569
- Age
- 2y ago
Philips AVENT Natural Response Geschenkset für Babys: 4 Natural Response Babyfläschchen (260 ml) mit T3 Saugern (ab 1 Monat) SCY903/61
- Price
- €21.25
- Rating
- 4.9/5
- Reviews
- 2,291
- Age
- 2y ago
Newest
by launch date
Philips AVENT Hands-free elektronische Doppelmilchpumpe Motor in Krankenhausqualität spiegelt den Trinkrhythmus des Babys wider bis zu 85 Pumpbewegungen pro Minute 2 Auffangschalen SCF547/11
- Price
- €155.13
- Rating
- 4.5/5
- Reviews
- 21,208
- Age
- 1y ago
Philips AVENT Connected Babyphone mit Kamera und WLAN hochwertiger HD-Kamera Infrarot-Nachtsichtfunktion Schrei-Erkennung Gegensprechfunktion DEKRA Zertifiziert privat und sicher SCD951/26
- Price
- €164.80
- Rating
- 4.2/5
- Reviews
- 551
- Age
- 1y ago
Philips AVENT Premium Connected Babyphone mit Kamera das bisher Beste Babyphone Schlaf- und Atmungs-Tracking mit KI Schrei-Interpretation DEKRA Zertifiziert privat und sicher SCD973/26
- Price
- €241.86
- Rating
- 4.3/5
- Reviews
- 482
- Age
- 1y ago
Philips AVENT Natural Response Geschenkset für Babys: 4 Natural Response Babyfläschchen (260 ml) mit T3 Saugern (ab 1 Monat) SCY903/61
- Price
- €21.25
- Rating
- 4.9/5
- Reviews
- 2,291
- Age
- 2y ago
AVENT Natural Response Geschenkset für Babys: 2x Natural Response Flaschen mit AirFree Ventil 260 ml (ab 1 Monat) 2x ultra air Schnuller (0-6M) (Modell SCD657/12)
- Price
- €17.82
- Rating
- 4.7/5
- Reviews
- 1,569
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
Brands
2 flat
Sellers
101
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
50%
Top 20: 93%
Open market
0%
- AVENT75%
- PHILIPS25%
- Open — no brand owns it (0%)
Philips Avent demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Philips Avent search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- philips avent265K/yr
- avent81K/yr
- philips avent sauger57K/yr
- avent sauger46K/yr
- phillips avent35K/yr
- philips avent sauger 019K/yr
- philips baby16K/yr
- philips avent sauger 117K/yr
- philips avent sauger 216K/yr
- avent sauger 114K/yr
What reviews say buyers love and hate about Philips Avent
What buyers mention most, as a share of all reviews.
What buyers love
62% of reviews“Perfect Produkt”
“Easy und einfach zu bedienen”
“Die Reinigung ist einfach und das Material wirkt langlebig und sicher”
“Passt”
“Mega set für den Preis”
What buyers complain about
61% of reviews“Geld definitiv nicht wert”
“Haltbarkeit nicht so gut”
“Unklar in der richtigen Bedienung und Temperatureinstellung”
“Ungenügende Qualität”
“Funktioniert nicht”
Philips Avent return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Philips Avent questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
