Otter

Shoppers searched for this 291K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €100K a year.

Searches, last 12 months

291K

Growth, 90 days vs prior 90

-2.1%

Conversion, latest week

2.5%

Market size, estimated

€100Ka year

Peak month

July6.8× the quietest month

Top search term

otter243K searches a year

Listings sell for €13.58 on average, from €3.43 to €71.23. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €13.58 that is €1K to €3K a year per listing.

Average price

€13.58under the $15 to $100 sweet spot

Price range

€3.43–€71.23

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

€1K–€3K

Returns

1.4%of orders · Amazon Germany median 1.1%

92% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #518 within Baby- & Kleinkinderzimmer. It carries 3,387 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

96%

Out of stock, average day

0.0%

Average rank

#518in Baby- & Kleinkinderzimmer

Average rating

4.64 starsAmazon Germany average 4.37 stars

Average reviews

3,387per listing

Listings tracked

24

14 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

3Amazon's first-year sales bar

Average brand age

25 months