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Nivea Sonnencreme 50

brand-locked demand (top 5 brands take 100% of clicks) — Nivea Sonnencreme 50 doesn't clear our bar today.

Signals Trending

Flapen Score

47
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Ranks 310 of 631 Baby niches · on the category median

Market size 25Growth 100Conversion 78Competition 28Returns 100Price range 0Avg price 22Brand share 0Review moat 59Quality gap 21
This niche Category average · 631 niches

Is Nivea Sonnencreme 50 profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Nivea Sonnencreme 50 is a €100K/yr Amazon Germany market (162K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.

Nivea Sonnencreme 50: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +536.1% over the last 90 days and 7.6% of searches end in a purchase.

€100K

revenue / yr

Units sold / yr20K
Search volume / yr+536.1%162K
Conversion rate7.6%
Avg price€8.02

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 63
Top-5 product click share68%
Open market0%
Avg brand age67 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement81%
New entrants (1y)2· 2 succeeded
Avg rating4.7★
Avg reviews1,132

Top Nivea Sonnencreme 50 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

€0€10K€20K€30K€40K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

63

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Nivea Sun62%
  • Beiersdorf24%
  • NIVEA14%

Nivea Sonnencreme 50 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume162KCVR7.6%Products16Brands3Top 5 Brands100%OOS Rate0.4%Rating4.7★Reviews1,132Avg BSR#36
25K15KSpike '26Apr '26Apr '26May '26May '26Jun '26Jun '26

Top Nivea Sonnencreme 50 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • nivea sonnencreme 50115K/yr
  • nivea sun 5026K/yr
  • sonnencreme nivea 507K/yr
  • sonnencreme 50 nivea4K/yr
  • nivea 504K/yr
  • nivea 50 sonnencreme4K/yr
  • nivea lsf 503K/yr

What reviews say buyers love and hate about Nivea Sonnencreme 50

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Saugfähigkeit14%

Wasserfest 50 + sehr gut zieht schnell ein und klebt nicht und riecht gut,ist teuer aber sehr gut.

Qualität insgesamt13%

Top Produkt

Geruch11%

dezenter Duft

Eignung für Mischhaut9%

Bester Sonnenschutz für empfindliche Baby- und Kinderhaut

Schutz7%

Wichtig ist der UV Schutz der Preis ist ok

What buyers complain about

58% of reviews
Geruch17%

Relativ geruchslos

Haftung/Klebrigkeit8%

Klebt arg

Preis-Leistungs-Verhältnis7%

Aber etwas teuer

Allergien6%

Hautgefühl beim Eincremen komisch.

Farbverblassen/Verfärbung5%

Einiges Manko, sie kann etwas abfärben auf die Kleidung

Common Nivea Sonnencreme 50 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Nivea Sonnencreme 50 47/100 on Amazon Germany — Skip it. The niche generates €100K/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved +536.1% over the last 90 days.
Nivea Sonnencreme 50 buyers on Amazon Germany complain most about Geruch, Haftung/Klebrigkeit, Preis-Leistungs-Verhältnis, the themes mined from the niche's reviews. Its return rate is 0.0%.