Ninjamas
FailThe top 5 brands take 100% of clicks, so Ninjamas is a Fail.
- Flapen Score
- 48 / 100Top 45% of 631 Baby niches · +1 vs the category median of 4748
- Market size
- €118K/yr37K searches / yr
- 90-day growth
- -17.9%search demand this quarter
- Competition
- 77%top-5 click share · 5 brands · 30 sellers
Flapen Score
Ninjamas against its category
The dotted line is the Baby average. Past it, Ninjamas is stronger. Inside it, weaker.
Market
The Ninjamas market on Amazon at a glance
Shoppers on Amazon Germany searched for Ninjamas 37K times last year and spent an estimated €118K. All 5 brands take every click. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 15.1% of those searches ended in a purchase.
Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 15.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €118K a year.
- Searches, last 12 months
- 37K
- Growth, 90 days vs prior 90
- -17.9%
- Conversion, latest week
- 15.1%
- Market size, estimated
- €118Ka year
- Peak month
- February1.8× the quietest month
- Top search term
- ninjamas pyjama pants 4-722K searches a year
02 · Price
A sale here is worth €21.44.
Listings sell for €21.44 on average, from €5.58 to €30.52. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At €21.44 that is €5K to €11K a year per listing.
- Average price
- €21.44inside the $15 to $100 sweet spot
- Price range
- €5.58–€30.52
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €5K–€11K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #36 within Wickeln. It carries 1,077 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 92%
- Out of stock, average day
- 9.8%
- Average rank
- #36in Wickeln
- Average rating
- 4.26 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,077per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Ninjamas products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
30
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- Brand 174%
- Brand 214%
- Brand 38%
- Brand 43%
- Brand 52%
Demand
Ninjamas search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Reviews and returns
What reviews say buyers love and hate about Ninjamas
We read the reviews and the return reasons for every product selling here.
“Aber preis schwankt stark”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
6 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ninjamas questions
Answered from the same tracked data.








