Ninjamas
brand-locked demand (top 5 brands take 100% of clicks) — Ninjamas doesn't clear our bar today.
Flapen Score
Top 45% of 631 Baby niches · +1 vs the category median of 47
Is Ninjamas profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Ninjamas is a €118K/yr Amazon Germany market (37K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Ninjamas: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -17.9% over the last 90 days and 15.1% of searches end in a purchase.
€118K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 12 products
Top Ninjamas products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Ninjamas Pyjama Pants Raumschiff 60 absorbierende Nachthöschen 4-7 Jahre 17kg-30kg Auslaufschutz für die ganze Nacht
- Price
- €28.75
- Rating
- 4.2/5
- Reviews
- 1,020
- Age
- 3y ago
Ninjamas Pyjama Pants Herzen 60 absorbierende Nachthöschen 7 Jahre 17kg-30kg Auslaufschutz für die ganze Nacht
- Price
- €28.66
- Rating
- 4.6/5
- Reviews
- 617
- Age
- 3y ago
FLYISH DIRECT Windelhosen 2 Stück Sleepy Baby Töpfchentrainingshose aus Baumwolle Windelhose für Kinder Windelrock für das Töpfchentraining S
- Price
- €24.61
- Rating
- 3.3/5
- Reviews
- 274
- Age
- 2y ago
Ninjamas Pyjama Pants Raumschiff 54 absorbierende Nachthöschen 8 Jahre 27kg-43kg Auslaufschutz für die ganze Nacht
- Price
- €30.01
- Rating
- 4.2/5
- Reviews
- 1,020
- Age
- 3y ago
DryNites saugfähige Nachtwindeln bei Bettnässen Für Jungen 4-7 Jahre (17-30 kg) 3 x 10 Stück = 30 Windel-Pants Höschenwindeln Windelhöschen
- Price
- €16.22
- Rating
- 4.2/5
- Reviews
- 3,817
- Age
- 17y ago
Trending
90-day click momentumFLYISH DIRECT Windelhosen 2 Stück Sleepy Baby Töpfchentrainingshose aus Baumwolle Windelhose für Kinder Windelrock für das Töpfchentraining S
- Price
- €24.61
- Rating
- 3.3/5
- Reviews
- 274
- Age
- 2y ago
FLYISH DIRECT Töpfchen Trainingshose für Kinder für das Töpfchentraining 2 Stück
- Price
- €22.96
- Rating
- 3.8/5
- Reviews
- 179
- Age
- 1y ago
Bramble & Bear Unisex Baby (2er-Pack) Kleinkind- Und Baby-schlafanzüge Sleepsuit Brombeere Und Keks 3-4 Jahre EU
- Price
- €19.11
- Rating
- 4.4/5
- Reviews
- 672
- Age
- 1y ago
SOIBEEN Pyjamas für Jungen Dinosaurier Nachtwäsche Baumwolle Kleidung Kinder Nachtwäsche Langarm PJs Set 4-teiliges Outfit 7 Jahre
- Price
- €19.78
- Rating
- 4.3/5
- Reviews
- 473
- Age
- 3y ago
DryNites saugfähige Nachtwindeln bei Bettnässen Für Jungen 4-7 Jahre (17-30 kg) 3 x 10 Stück = 30 Windel-Pants Höschenwindeln Windelhöschen
- Price
- €16.22
- Rating
- 4.2/5
- Reviews
- 3,817
- Age
- 17y ago
Newest
by launch date
Pampers Ninjamas Schlafanzughose Uni Herzen 4-7 Jahre 60 Pyjamahosen 17-30 kg Auslaufschutz für die ganze Nacht
- Price
- €25.35
- Rating
- 4.7/5
- Reviews
- 69
- Age
- 1y ago
FLYISH DIRECT Töpfchen Trainingshose für Kinder für das Töpfchentraining 2 Stück
- Price
- €22.96
- Rating
- 3.8/5
- Reviews
- 179
- Age
- 1y ago
Bramble & Bear Unisex Baby (2er-Pack) Kleinkind- Und Baby-schlafanzüge Sleepsuit Brombeere Und Keks 3-4 Jahre EU
- Price
- €19.11
- Rating
- 4.4/5
- Reviews
- 672
- Age
- 1y ago
FLYISH DIRECT Windelhosen 2 Stück Sleepy Baby Töpfchentrainingshose aus Baumwolle Windelhose für Kinder Windelrock für das Töpfchentraining S
- Price
- €24.61
- Rating
- 3.3/5
- Reviews
- 274
- Age
- 2y ago
SOIBEEN Pyjamas für Jungen Dinosaurier Nachtwäsche Baumwolle Kleidung Kinder Nachtwäsche Langarm PJs Set 4-teiliges Outfit 7 Jahre
- Price
- €19.78
- Rating
- 4.3/5
- Reviews
- 473
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
Brands
5 rising
Sellers
30
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- Ninjamas74%
- FLYISH DIRECT14%
- HUGGIES8%
- SOIBEEN3%
- Bramble & Bear2%
Ninjamas demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.8×
What reviews say buyers love and hate about Ninjamas
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“fühlt sich angenehm an”
“Alles wunderbar, passt meinem Kind”
“Preis Leistung unserer Meinung nach sehr gut”
“Preis Leistung unserer Meinung nach sehr gut”
What buyers complain about
100% of reviews“Aber preis schwankt stark”
“Darauf hat unser Kind mit Ausschlag reagiert”
“Sehen nicht annähernd aus wie auf den Bildern”
Ninjamas return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Ninjamas questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
