Ninjamas
FailThe top 5 brands take 100% of clicks, so Ninjamas is a Fail.
- Flapen Score
- 48 / 100Top 45% of 631 Baby niches · +1 vs the category median of 4748
- Market size
- €118K/yr37K searches / yr
- 90-day growth
- -17.9%search demand this quarter
- Competition
- 77%top-5 click share · 5 brands · 30 sellers
Flapen Score
Ninjamas against its category
The dotted line is the Baby average. Past it, Ninjamas is stronger. Inside it, weaker.
Market
The Ninjamas market on Amazon at a glance
Shoppers on Amazon Germany searched for Ninjamas 37K times last year and spent an estimated €118K. All 5 brands take every click. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 15.1% of those searches ended in a purchase.
Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 15.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €118K a year.
- Searches, last 12 months
- 37K
- Growth, 90 days vs prior 90
- -17.9%
- Conversion, latest week
- 15.1%
- Market size, estimated
- €118Ka year
- Peak month
- February1.8× the quietest month
- Top search term
- ninjamas pyjama pants 4-722K searches a year
02 · Price
A sale here is worth €21.44.
Listings sell for €21.44 on average, from €5.58 to €30.52. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At €21.44 that is €5K to €11K a year per listing.
- Average price
- €21.44inside the $15 to $100 sweet spot
- Price range
- €5.58–€30.52
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €5K–€11K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #36 within Wickeln. It carries 1,077 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 92%
- Out of stock, average day
- 9.8%
- Average rank
- #36in Wickeln
- Average rating
- 4.26 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,077per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Ninjamas products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ninjamas Pyjama Pants Raumschiff 60 absorbierende Nachthöschen 4-7 Jahre 17kg-30kg Auslaufschutz für die ganze Nacht
- Price
- €28.75
- Rating
- 4.2/5
- Reviews
- 1,020
- Age
- 3y ago

Ninjamas Pyjama Pants Herzen 60 absorbierende Nachthöschen 7 Jahre 17kg-30kg Auslaufschutz für die ganze Nacht
- Price
- €28.66
- Rating
- 4.6/5
- Reviews
- 617
- Age
- 3y ago

FLYISH DIRECT Windelhosen 2 Stück Sleepy Baby Töpfchentrainingshose aus Baumwolle Windelhose für Kinder Windelrock für das Töpfchentraining S
- Price
- €24.61
- Rating
- 3.3/5
- Reviews
- 274
- Age
- 2y ago

Ninjamas Pyjama Pants Raumschiff 54 absorbierende Nachthöschen 8 Jahre 27kg-43kg Auslaufschutz für die ganze Nacht
- Price
- €30.01
- Rating
- 4.2/5
- Reviews
- 1,020
- Age
- 3y ago

DryNites saugfähige Nachtwindeln bei Bettnässen Für Jungen 4-7 Jahre (17-30 kg) 3 x 10 Stück = 30 Windel-Pants Höschenwindeln Windelhöschen
- Price
- €16.22
- Rating
- 4.2/5
- Reviews
- 3,817
- Age
- 17y ago
Trending
estimated 90-day click momentum
FLYISH DIRECT Windelhosen 2 Stück Sleepy Baby Töpfchentrainingshose aus Baumwolle Windelhose für Kinder Windelrock für das Töpfchentraining S
- Price
- €24.61
- Rating
- 3.3/5
- Reviews
- 274
- Age
- 2y ago

FLYISH DIRECT Töpfchen Trainingshose für Kinder für das Töpfchentraining 2 Stück
- Price
- €22.96
- Rating
- 3.8/5
- Reviews
- 179
- Age
- 1y ago

Bramble & Bear Unisex Baby (2er-Pack) Kleinkind- Und Baby-schlafanzüge Sleepsuit Brombeere Und Keks 3-4 Jahre EU
- Price
- €19.11
- Rating
- 4.4/5
- Reviews
- 672
- Age
- 1y ago

SOIBEEN Pyjamas für Jungen Dinosaurier Nachtwäsche Baumwolle Kleidung Kinder Nachtwäsche Langarm PJs Set 4-teiliges Outfit 7 Jahre
- Price
- €19.78
- Rating
- 4.3/5
- Reviews
- 473
- Age
- 3y ago

DryNites saugfähige Nachtwindeln bei Bettnässen Für Jungen 4-7 Jahre (17-30 kg) 3 x 10 Stück = 30 Windel-Pants Höschenwindeln Windelhöschen
- Price
- €16.22
- Rating
- 4.2/5
- Reviews
- 3,817
- Age
- 17y ago
Newest
by launch date
Pampers Ninjamas Schlafanzughose Uni Herzen 4-7 Jahre 60 Pyjamahosen 17-30 kg Auslaufschutz für die ganze Nacht
- Price
- €25.35
- Rating
- 4.7/5
- Reviews
- 69
- Age
- 1y ago

FLYISH DIRECT Töpfchen Trainingshose für Kinder für das Töpfchentraining 2 Stück
- Price
- €22.96
- Rating
- 3.8/5
- Reviews
- 179
- Age
- 1y ago

Bramble & Bear Unisex Baby (2er-Pack) Kleinkind- Und Baby-schlafanzüge Sleepsuit Brombeere Und Keks 3-4 Jahre EU
- Price
- €19.11
- Rating
- 4.4/5
- Reviews
- 672
- Age
- 1y ago

FLYISH DIRECT Windelhosen 2 Stück Sleepy Baby Töpfchentrainingshose aus Baumwolle Windelhose für Kinder Windelrock für das Töpfchentraining S
- Price
- €24.61
- Rating
- 3.3/5
- Reviews
- 274
- Age
- 2y ago

SOIBEEN Pyjamas für Jungen Dinosaurier Nachtwäsche Baumwolle Kleidung Kinder Nachtwäsche Langarm PJs Set 4-teiliges Outfit 7 Jahre
- Price
- €19.78
- Rating
- 4.3/5
- Reviews
- 473
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
30
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
77%
Top 20: 100%
Open market
0%
- Ninjamas74%
- FLYISH DIRECT14%
- HUGGIES8%
- SOIBEEN3%
- Bramble & Bear2%
Demand
Ninjamas search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Reviews and returns
What reviews say buyers love and hate about Ninjamas
We read the reviews and the return reasons for every product selling here.
“Aber preis schwankt stark”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
6 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ninjamas questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








