Skip to content

Neugeborenen Set

Maybe

An estimated 1.0% of orders come back. But shoppers spend an estimated $46K a year here, so Neugeborenen Set is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 631 Baby niches · +4 vs the category median of 47
Market size
€46K/yr96K searches / yr
90-day growth
+12.8%search demand this quarter
Competition
50%top-5 click share · 22 brands · 39 sellers

Flapen Score

Neugeborenen Set against its category

The dotted line is the Baby average. Past it, Neugeborenen Set is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Neugeborenen Set market on Amazon at a glance

Shoppers on Amazon Germany searched for Neugeborenen Set 96K times last year and spent an estimated €46K. The top 5 brands take 61% of clicks. Demand peaks in Jul–Oct. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €46K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
+12.8%
Conversion, latest week
3.1%
Market size, estimated
€46Ka year
Peak month
October1.8× the quietest month
Top search term
babypflegeset neugeborene34K searches a year

02 · Price

A sale here is worth €15.52.

Listings sell for €15.52 on average, from €7.35 to €35.18. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At €15.52 that is €2K to €4K a year per listing.

Average price
€15.52inside the $15 to $100 sweet spot
Price range
€7.35–€35.18
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
€2K–€4K
Returns
1.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #53 within Babypflege. It carries 2,115 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
90%
Out of stock, average day
1.3%
Average rank
#53in Babypflege
Average rating
4.49 starsAmazon Germany average 4.37 stars
Average reviews
2,115per listing
Listings tracked
30

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Neugeborenen Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 rising

Sellers

39

Top-5 brand share

61%

Top 20: 98%

Top-5 click share

50%

Top 20: 87%

Open market

35%

  • Brand 123%
  • Brand 213%
  • Brand 311%
  • Brand 47%
  • Brand 57%
  • Brand 64%

Demand

Neugeborenen Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct · busiest ÷ quietest = 1.8×

Search terms

Top Neugeborenen Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • babypflegeset neugeborene34K/yr
  • pflegeset baby17K/yr
  • baby erstausstattung neugeborene kleidung16K/yr
  • babypflege set15K/yr
  • philips avent babypflege-set4K/yr
  • babyset4K/yr
  • philips avent pflegeset baby3K/yr
  • philips baby pflegeset1K/yr
  • avent pflegeset baby2K/yr
  • avent babypflege set693/yr

Reviews and returns

What reviews say buyers love and hate about Neugeborenen Set

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Qualität insgesamt”
29%of negative reviews mention “Qualität insgesamt”
1.0%of orders come back
“Schlechte Qualität”
A buyer, on “Qualität insgesamt”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Neugeborenen Set questions

Answered from the same tracked data.