Is Mutterpasshülle profitable to sell on Amazon Germany?

Flapen scores Mutterpasshülle 51 out of 100 on Amazon Germany, a Maybe. Shoppers spend €243K a year across 65 tracked products. 0 of the 12 products launched in the last year cleared the first-year sales bar. Search demand grew -21.2% in the last 90 days.

How competitive is the Mutterpasshülle niche on Amazon Germany?

30 brands and 40 sellers compete in Mutterpasshülle on Amazon Germany. The top 5 Mutterpasshülle products take 27% of clicks, and the top 5 brands take 57%.

What do buyers complain about in Mutterpasshülle?

Mutterpasshülle buyers on Amazon Germany complain most about Gesamtgröße, Haltbarkeit, and Qualität insgesamt. An estimated 2.5% of orders come back.

When does demand for Mutterpasshülle peak?

Search demand for Mutterpasshülle on Amazon Germany is steady all year. The busiest month runs 1.4× the quietest.

What does it cost to enter the Mutterpasshülle niche?

Mutterpasshülle sells for €12.37 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €3.81 to €29.06. The average product has 419 reviews, the count a new listing must catch up to.

Mutterpasshülle

Maybe

The top 5 products take only 27% of clicks. But demand is soft, at -21.2% this quarter, so Mutterpasshülle is a Maybe.

Filters No Dominant Brand

Flapen Score: 51
51 / 100Top 34% of 631 Baby niches · +4 vs the category median of 47
Market size: €243K/yr1.1M searches / yr
90-day growth: -21.2%search demand this quarter
Competition: 27%top-5 click share · 30 brands · 40 sellers

Flapen Score

Mutterpasshülle against its category

The dotted line is the Baby average. Past it, Mutterpasshülle is stronger. Inside it, weaker.

51Maybe

This niche Category average

See the method

Market

The Mutterpasshülle market on Amazon at a glance

Shoppers on Amazon Germany searched for Mutterpasshülle 1.1M times last year and spent an estimated €243K. The top 5 brands take 57% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €243K a year.

Searches, last 12 months: 1.1M
Growth, 90 days vs prior 90: -21.2%
Conversion, latest week: 1.8%
Market size, estimated: €243Ka year
Peak month: January1.4× the quietest month
Top search term: mutterpass schutzhülle606K searches a year

02 · Price

A sale here is worth €12.37.

Listings sell for €12.37 on average, from €3.81 to €29.06. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At €12.37 that is €3K to €6K a year per listing.

Average price: €12.37under the $15 to $100 sweet spot
Price range: €3.81–€29.06
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 20K–25K
Units per listing a year: 250–500
Revenue per listing a year: €3K–€6K
Returns: 2.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #47 within Babygeschenke. It carries 419 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings: 88%
Prime listings: 94%
Out of stock, average day: 9.7%
Average rank: #47in Babygeschenke
Average rating: 4.59 starsAmazon Germany average 4.37 stars
Average reviews: 419per listing
Listings tracked: 65

04 · Newcomers

0 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months: 12
Successful launches: 0Amazon's first-year sales bar
Average brand age: 36 months

Products

Top Mutterpasshülle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

30 falling

Sellers

Top-5 brand share

57%

Top 20: 95%

Top-5 click share

27%

Top 20: 68%

Open market

37%

Brand 118%
Brand 213%
Brand 313%
Brand 46%
Brand 56%
Brand 66%

Demand

Mutterpasshülle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Mutterpasshülle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

mutterpass schutzhülle606K/yr -24.4%2.0% conv.
mutterpasshülle226K/yr -21.8%1.5% conv.
mutterpass60K/yr -11.3%1.3% conv.
hülle mutterpass42K/yr -26.6%2.5% conv.
mutterpass organizer15K/yr -13.9%0.9% conv.
mutterpasshüllen19K/yr +17.1%0.6% conv.
mutterpass hülle21K/yr -5.0%2.0% conv.
mutterpass schutzhülle personalisiert17K/yr -12.1%0.7% conv.
hülle für mutterpass11K/yr -19.1%1.9% conv.
mutterpasshülle personalisiert11K/yr -16.1%0.5% conv.

Reviews and returns

What reviews say buyers love and hate about Mutterpasshülle

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Qualität insgesamt”

31%of negative reviews mention “Gesamtgröße”

2.5%of orders come back

“Passt 0”

A buyer, on “Gesamtgröße”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Mutterpasshülle questions

Answered from the same tracked data.

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