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Muttermilchbeutel

strong incumbent ratings (4.7★) — Muttermilchbeutel doesn't clear our bar today.

Flapen Score

46
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Ranks 345 of 631 Baby niches · −1 vs the category median of 47

Market size 39Growth 27Conversion 87Competition 41Returns 97Price range 32Avg price 43Brand share 39Review moat 35Quality gap 19
This niche Category average · 631 niches

Is Muttermilchbeutel profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Muttermilchbeutel is a €199K/yr Amazon Germany market (178K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 46/100.

Muttermilchbeutel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +1.7% over the last 90 days and 10.0% of searches end in a purchase.

€199K

revenue / yr

Units sold / yr25K
Search volume / yr+1.7%178K
Conversion rate10.0%
Avg price€11.18

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers9 · 25
Top-5 product click share61%
Open market18%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement88%
New entrants (1y)2· 1 succeeded
Avg rating4.7★
Avg reviews2,954

Top Muttermilchbeutel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

€0€20K€40K€60K€79K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

25

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

12%

  • Medela26%
  • Nuliie25%
  • Lansinoh12%
  • COZYPEPE12%
  • Momcozy7%
  • Oderra6%
  • Open — no brand owns it (3 brands, 12%)

Muttermilchbeutel demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume178KCVR10.0%Products16Brands9Top 5 Brands82%OOS Rate9.0%Rating4.7★Reviews2,954Avg BSR#14
4K3KPrime Day '24Spike '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Top Muttermilchbeutel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • muttermilchbeutel104K/yr
  • milchbeutel für muttermilch22K/yr
  • breast milk storage bags12K/yr
  • muttermilchbeutel zum einfrieren6K/yr
  • milchbeutel5K/yr
  • muttermilch beutel4K/yr
  • milk storage bags3K/yr
  • milchtüten muttermilch3K/yr
  • breastmilk storage bag4K/yr
  • lansinoh muttermilchbeutel3K/yr

What reviews say buyers love and hate about Muttermilchbeutel

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Benutzerfreundlichkeit21%

Super zu handhaben

Qualität insgesamt14%

Top Produkt

Auslaufsicher6%

fünf "Klammern" zum zusätzlichen Auslaufschutz

Preis-Leistungs-Verhältnis6%

Tütenpreis super

Speicherkapazität6%

Super Aufbewahrungsbeutel

What buyers complain about

45% of reviews
Benutzerfreundlichkeit15%

schwierig im Handling

Geruch10%

Rückgabe wegen Geruchs

Preis-Leistungs-Verhältnis9%

Minuspunkte: teurer als Einwegprodukte

Einfache Fütterung4%

Den einzigen Kritikpunkt den ich habe, ist das es relativ schwer ist die Milch einzufüllen, da die Tüten nicht von selbst aufbleiben

Komfort insgesamt4%

Riechen absolut unangenehm, keine Verwendung

Muttermilchbeutel return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
24%
2Auslaufsicher
11%
3Qualität insgesamt
11%
4Geruch
8%
5beworben Vs Tatsächliches Produkt
8%

Common Muttermilchbeutel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Muttermilchbeutel 46/100 on Amazon Germany — Skip it. The niche generates €199K/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved +1.7% over the last 90 days.
Search demand for Muttermilchbeutel on Amazon Germany is steady year-round — the busiest month runs 1.2× the quietest.