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Muttermilch Aufbewahrung

soft demand (-10.7% this quarter) — Muttermilch Aufbewahrung doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 369 of 631 Baby niches · −2 vs the category median of 47

Market size 29Growth 20Conversion 61Competition 54Returns 96Price range 56Avg price 64Brand share 41Review moat 25Quality gap 28
This niche Category average · 631 niches

Is Muttermilch Aufbewahrung profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Muttermilch Aufbewahrung is a €130K/yr Amazon Germany market (178K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 45/100.

Muttermilch Aufbewahrung: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.7% over the last 90 days and 5.3% of searches end in a purchase.

€130K

revenue / yr

Units sold / yr13K
Search volume / yr-10.7%178K
Conversion rate5.3%
Avg price€13.67

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers13 · 51
Top-5 product click share53%
Open market20%
Avg brand age28 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement50%
New entrants (1y)1· 1 succeeded
Avg rating4.6★
Avg reviews4,397

Top Muttermilch Aufbewahrung products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

€0€6K€13K€19K€26K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

51

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

53%

Top 20: 97%

Open market

15%

  • Medela37%
  • PHILIPS26%
  • Lansinoh7%
  • COZYPEPE6%
  • Momcozy5%
  • Nuliie5%
  • Open — no brand owns it (7 brands, 15%)

Muttermilch Aufbewahrung demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume178KCVR5.3%Products24Brands13Top 5 Brands80%OOS Rate20.3%Rating4.6★Reviews4,397Avg BSR#37
5K3KPrime Day '24Spike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 1.9×

Top Muttermilch Aufbewahrung search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • muttermilch aufbewahrung67K/yr
  • medela flasche41K/yr
  • medela calma17K/yr
  • medela flaschen10K/yr
  • muttermilch8K/yr
  • medela calma sauger9K/yr
  • milchaufbewahrung baby5K/yr
  • milch aufbewahrung stillen4K/yr
  • muttermilchbehälter3K/yr
  • aufbewahrung muttermilch4K/yr

What reviews say buyers love and hate about Muttermilch Aufbewahrung

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Qualität insgesamt22%

Super Produkt

Benutzerfreundlichkeit15%

Einfache Handhabung

Gesamtgröße12%

Passt

Speicherkapazität6%

Platzsparend

Stillfreundlich5%

Gut für Muttermilch

What buyers complain about

55% of reviews
Preis-Leistungs-Verhältnis13%

Preis naja

Benutzerfreundlichkeit10%

Gut, allerdings gibts Schwierigkeiten

Auslaufsicher6%

sie bei ganz flüssigen Sachen undicht.

Haltbarkeit6%

Er ist aber jetzt nach 2 Wochen im Einsatz schon kaputt

Qualität insgesamt5%

Echt schlechte Qualität

Muttermilch Aufbewahrung return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
50%
2Qualität insgesamt
6%
3Materialqualität
6%
4Funktionalität insgesamt
6%
5Produktzustand
5%

Common Muttermilch Aufbewahrung questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Muttermilch Aufbewahrung 45/100 on Amazon Germany — Skip it. The niche generates €130K/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -10.7% over the last 90 days.
Search demand for Muttermilch Aufbewahrung on Amazon Germany peaks in Feb–Mar, where the busiest month runs 1.9× the quietest.