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Muttermilch Aufbewahrung

Fail

Demand is soft, at -10.7% this quarter, so Muttermilch Aufbewahrung is a Fail.

Flapen Score
45
45 / 100
Ranks 369 of 631 Baby niches · −2 vs the category median of 47
Market size
€130K/yr178K searches / yr
90-day growth
-10.7%search demand this quarter
Competition
53%top-5 click share · 13 brands · 51 sellers

Flapen Score

Muttermilch Aufbewahrung against its category

The dotted line is the Baby average. Past it, Muttermilch Aufbewahrung is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Muttermilch Aufbewahrung market on Amazon at a glance

Shoppers on Amazon Germany searched for Muttermilch Aufbewahrung 178K times last year and spent an estimated €130K. The top 5 brands take 80% of clicks. Demand peaks in Feb–Mar. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €130K a year.

Searches, last 12 months
178K
Growth, 90 days vs prior 90
-10.7%
Conversion, latest week
5.3%
Market size, estimated
€130Ka year
Peak month
February1.9× the quietest month
Top search term
muttermilch aufbewahrung67K searches a year

02 · Price

A sale here is worth €13.67.

Listings sell for €13.67 on average, from €5.70 to €26.72. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €13.67 that is €3K to €7K a year per listing.

Average price
€13.67under the $15 to $100 sweet spot
Price range
€5.70–€26.72
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
€3K–€7K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.3% of listings are out of stock. The average listing ranks #37 within Ernährung & Stillen. It carries 4,397 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
20.3%
Average rank
#37in Ernährung & Stillen
Average rating
4.58 starsAmazon Germany average 4.37 stars
Average reviews
4,397per listing
Listings tracked
24

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Muttermilch Aufbewahrung products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

51

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

53%

Top 20: 97%

Open market

15%

  • Brand 137%
  • Brand 226%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (7 brands, 15%)

Demand

Muttermilch Aufbewahrung search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '24Spike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 1.9×

Search terms

Top Muttermilch Aufbewahrung search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • muttermilch aufbewahrung67K/yr
  • medela flasche41K/yr
  • medela calma17K/yr
  • medela flaschen10K/yr
  • muttermilch8K/yr
  • medela calma sauger9K/yr
  • milchaufbewahrung baby5K/yr
  • milch aufbewahrung stillen4K/yr
  • muttermilchbehälter3K/yr
  • aufbewahrung muttermilch4K/yr

Reviews and returns

What reviews say buyers love and hate about Muttermilch Aufbewahrung

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Qualität insgesamt”
13%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.7%of orders come back
“Preis naja”
A buyer, on “Preis-Leistungs-Verhältnis”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Muttermilch Aufbewahrung questions

Answered from the same tracked data.