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Mullwatterolle Pferd

Fail

Shoppers spend an estimated $77K a year here, so Mullwatterolle Pferd is a Fail.

Flapen Score
49
49 / 100
Top 41% of 631 Baby niches · +2 vs the category median of 47
Market size
€77K/yr31K searches / yr
90-day growth
-4.3%search demand this quarter
Competition
74%top-5 click share · 10 brands · 20 sellers

Flapen Score

Mullwatterolle Pferd against its category

The dotted line is the Baby average. Past it, Mullwatterolle Pferd is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mullwatterolle Pferd market on Amazon at a glance

Shoppers on Amazon Germany searched for Mullwatterolle Pferd 31K times last year and spent an estimated €77K. The top 5 brands take 86% of clicks. Demand peaks in Sep. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 12.7% of those searches ended in a purchase.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €77K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
-4.3%
Conversion, latest week
12.7%
Market size, estimated
€77Ka year
Peak month
September1.9× the quietest month
Top search term
mullwatterolle pferd9K searches a year

02 · Price

A sale here is worth €19.26.

Listings sell for €19.26 on average, from €6.50 to €46.77. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €19.26 that is €2K to €5K a year per listing.

Average price
€19.26inside the $15 to $100 sweet spot
Price range
€6.50–€46.77
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€2K–€5K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #158 within Ernährung & Stillen. It carries 141 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
81%
Out of stock, average day
14.8%
Average rank
#158in Ernährung & Stillen
Average rating
4.51 starsAmazon Germany average 4.37 stars
Average reviews
141per listing
Listings tracked
16

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Mullwatterolle Pferd products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

20

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

8%

  • Brand 130%
  • Brand 225%
  • Brand 314%
  • Brand 410%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (4 brands, 8%)

Demand

Mullwatterolle Pferd search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.9×

Search terms

Top Mullwatterolle Pferd search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mullwatterolle pferd9K/yr
  • verbandwatte pferd7K/yr
  • verbandswatterolle pferd6K/yr
  • mullwatterolle6K/yr
  • verbandsmaterial pferd4K/yr

Reviews and returns

What reviews say buyers love and hate about Mullwatterolle Pferd

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Qualität insgesamt”
11%of negative reviews mention “Dicke”
0.1%of orders come back
“Diese sind sehr, sehr dünn”
A buyer, on “Dicke”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Mullwatterolle Pferd questions

Answered from the same tracked data.