Is mondkissen profitable to sell on Amazon Germany?

The niche generates €39K/yr across 35 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is -19.5%. Flapen's verdict: Skip it (43/100).

How competitive is the mondkissen niche?

14 brands and 26 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in mondkissen?

Top complaints mined from reviews: Qualität insgesamt, Kissen, Gesamtgröße. The return rate is 1.3%.

What does it cost to enter the mondkissen niche?

Listings span €9.26–€38.91; the average listing price is €24.19 (sweet spot $15–$100). The average incumbent carries 4,154 reviews — the moat a new listing must climb.

mondkissen

Skip it

A small market ($39K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible€24.19

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Price range

Great€9.26–€38.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,154.29

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-19.5%

90-day search growth — must beat 0% to launch

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad€39K

€39K/yr · 139K searches

According to Flapen's Amazon Germany niche tracking, mondkissen is a €39K/yr Amazon Germany market (139K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 43/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

mondkissen market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: €36K–€48K; units × avg price
Conversion rate: 1.2%
Avg BSR: #115
Page quality: 0%
Prime: 57%
Sponsored: 86%
Out of stock: 0.0%
Avg brand age: 39 months
Avg seller age: 200 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

47%

Top 20: 87%

Open market

11%

Theraline62%
Bodhi11%
Niimo6%
#DoYourYoga4%
Tiga-Med3%
roba3%
Open — no brand owns it (8 brands, 11%)

Demand

Weekly Amazon search volume, last 18 weeks — -19.5% search growth over the last 90 days.

Open Trend

Top mondkissen search terms

mondkissen18K/yr +11.4%0.5% conv.
stillkissen mond28K/yr -36.6%1.0% conv.
theraline plüschmond21K/yr -39.3%2.3% conv.
stillmond16K/yr -22.5%1.1% conv.
stillkissen halbmond10K/yr +7.1%0.7% conv.
halbmondkissen11K/yr -22.9%0.1% conv.
mond kissen8K/yr -0.5%0.5% conv.
theraline mond5K/yr +3.1%2.4% conv.
halbmond kissen4K/yr -6.6%0.1% conv.
theraline stillkissen mond4K/yr -6.0%1.9% conv.

All search terms

Top mondkissen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Theraline Plüschmond Stillkissen Kopfkissen und Nackenkissen mit Perlen ergonomisches Kissen zum Stillen Schlafen und Lesen Stillmond mit Plüsch Mondkissen waschbar bis 40C (Taupe)

Theraline€23.274.6★3,043 rev

Bodhi€29.454.3★132 rev

Theraline Musselinmond 140x27cm Farbe Salbei

Theraline€30.214.5★71 rev

Theraline Plüschmond Stillkissen Kopfkissen und Nackenkissen mit Perlen ergonomisches Kissen zum Stillen Schlafen und Lesen Stillmond mit Plüsch Mondkissen waschbar bis 40C Farbe: Creme

Theraline€21.654.6★3,043 rev

Theraline Plüschmond Stillkissen Kopfkissen und Nackenkissen mit Perlen ergonomisches Kissen zum Stillen Schlafen und Lesen Stillmond mit Plüsch Mondkissen waschbar bis 40C (Bernstein)

Theraline€21.774.6★3,043 rev

Newest

by launch date

Niimo Stillkissen Klein für Baby Halbmond aus 100% Baumwolle Oeko-TEX Standard 100 Stillhörnchen Waschbar & Atmungsaktiv Kleines Stillkissen (15 5 x 39 cm)

Niimo€24.0636,678 rev

6mo ago

Niimo Stillkissen Klein für Baby Halbmond aus 100% Baumwolle Oeko-TEX Standard 100 Stillhörnchen Waschbar & Atmungsaktiv Kleines Stillkissen (15 5 x 39 cm)

Niimo€24.2036,678 rev

6mo ago

Theraline Bambusmond inkl. Bezug aus Bambus-Viskose & Bio Baumwolle Stillkissen Bauchstützkissen Kuschelkissen Reisekissen (Leo)

Theraline€25.09183 rev

11mo ago

Momcozy Stillkissen mit Sicherheitsumrandung Ergonomisches Still- und Lagerungskissen mit verstellbarem Gurt & abnehmbarem Baumwollbezug Meteoritenschauer

Momcozy€37.90520 rev

1y ago

Theraline Musselinmond 140x27cm Farbe Salbei

Theraline€30.2171 rev

1y ago

What buyers say about mondkissen

What buyers praise and complain about, mined from review topics.

What buyers love

Komfort insgesamt15%

“Super bequemes und hochwertiges Kissen zum stillen”

Kissen11%

“Super Kissen”

Qualität insgesamt10%

“Super Produkt”

Weiches Gefühl9%

“Flauschig”

Waschechtheit6%

“Waschen ohne Probleme”

Gesamtgröße5%

“Passte perfekt”

Stillfreundlich5%

“Optimal fürs Stillen”

Schlafqualität4%

“Bestes Kissen Für den Besten Schlaf”

Einstellbarkeit/Drehbarkeit/lehnend4%

“Ich nutze es eher für mich zum liegen oder Arm unterpolstern, da man es schön anpassen kann”

Sicherheit4%

“Einwandfrei”

What buyers complain about

Qualität insgesamt15%

“ist ok. nicht die beste Qualität”

Kissen11%

“Absolut ungeeignet als Stillkissen”

Gesamtgröße7%

“Sehr klein”

Komfort insgesamt7%

“was sich als extrem unbequem herausstellte”

Farbe7%

“farbe könnte etwas kräftiger sein”

Haltbarkeit6%

“Nach nicht ganz drei Monaten waren Risse in dem Kissen sodass die Füllung an mehreren Stellen ausgetreten ist”

Nähen/Finish/Polieren5%

“die Nähte gehen leider schon nach kurzer Zeit an der Innenseite auf.”

Dicke4%

“Der Bezug ist allerdings ziemlich dünn”

Stillfreundlich2%

“Für erste Stillzeit ungeeignet”

Geräuschpegel2%

“Durch die Kügelchen raschelt es recht laut, wenn man es anpasst”

Top return reasons

Gesamtgröße29%

Weiches Gefühl10%

Kissen9%

Qualität insgesamt6%

Materialqualität6%

Komfort insgesamt6%

Hartes Gefühl4%

Farbe4%

Funktionalität insgesamt3%

Waschechtheit2%

Common questions

Is mondkissen profitable to sell on Amazon Germany?: The niche generates €39K/yr across 35 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is -19.5%. Flapen's verdict: Skip it (43/100).
How competitive is the mondkissen niche?: 14 brands and 26 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in mondkissen?: Top complaints mined from reviews: Qualität insgesamt, Kissen, Gesamtgröße. The return rate is 1.3%.
What does it cost to enter the mondkissen niche?: Listings span €9.26–€38.91; the average listing price is €24.19 (sweet spot $15–$100). The average incumbent carries 4,154 reviews — the moat a new listing must climb.