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Messlatte Kind Holz

Maybe

The average product has only 166 reviews. But shoppers spend an estimated $53K a year here, so Messlatte Kind Holz is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 631 Baby niches · +5 vs the category median of 47
Market size
€53K/yr276K searches / yr
90-day growth
-22.0%search demand this quarter
Competition
36%top-5 click share · 34 brands · 62 sellers

Flapen Score

Messlatte Kind Holz against its category

The dotted line is the Baby average. Past it, Messlatte Kind Holz is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Messlatte Kind Holz market on Amazon at a glance

Shoppers on Amazon Germany searched for Messlatte Kind Holz 276K times last year and spent an estimated €53K. The top 5 brands take 54% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 276K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €53K a year.

Searches, last 12 months
276K
Growth, 90 days vs prior 90
-22.0%
Conversion, latest week
1.0%
Market size, estimated
€53Ka year
Peak month
December2.0× the quietest month
Top search term
messlatte kinder103K searches a year

02 · Price

A sale here is worth €18.54.

Listings sell for €18.54 on average, from €5.80 to €31.67. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €18.54 that is €0 to €2K a year per listing.

Average price
€18.54inside the $15 to $100 sweet spot
Price range
€5.80–€31.67
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
1.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #48 within Baby- & Kleinkinderzimmer. It carries 166 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
57%
Out of stock, average day
10.8%
Average rank
#48in Baby- & Kleinkinderzimmer
Average rating
4.44 starsAmazon Germany average 4.37 stars
Average reviews
166per listing
Listings tracked
51

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Messlatte Kind Holz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

34 falling

Sellers

62

Top-5 brand share

54%

Top 20: 90%

Top-5 click share

36%

Top 20: 74%

Open market

41%

  • Brand 116%
  • Brand 212%
  • Brand 310%
  • Brand 49%
  • Brand 57%
  • Brand 65%

Demand

Messlatte Kind Holz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Messlatte Kind Holz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • messlatte kinder103K/yr
  • messlatte kinder holz79K/yr
  • messlatte24K/yr
  • kinder messlatte15K/yr
  • messlatte kinder personalisiert16K/yr
  • kinder messlatte holz10K/yr
  • messlatten für baby- & kleinkinderzimmer11K/yr
  • kindermesslatte6K/yr
  • messlatte holz6K/yr
  • kinder größe messlatte5K/yr

Reviews and returns

What reviews say buyers love and hate about Messlatte Kind Holz

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Design insgesamt”
19%of negative reviews mention “Haltbarkeit”
1.2%of orders come back
“Leider ist sie nach zwei Monaten bereits von der Wand abgefallen und somit nicht mehr zu gebrauchen”
A buyer, on “Haltbarkeit”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Messlatte Kind Holz questions

Answered from the same tracked data.