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Maxi Cosi Tobi

Fail

The top 5 brands take 99% of clicks, so Maxi Cosi Tobi is a Fail.

Flapen Score
31
31 / 100
Ranks 596 of 631 Baby niches · −16 vs the category median of 47
Market size
€74K/yr34K searches / yr
90-day growth
-27.3%search demand this quarter
Competition
51%top-5 click share · 6 brands · 9 sellers

Flapen Score

Maxi Cosi Tobi against its category

The dotted line is the Baby average. Past it, Maxi Cosi Tobi is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Maxi Cosi Tobi market on Amazon at a glance

Shoppers on Amazon Germany searched for Maxi Cosi Tobi 34K times last year and spent an estimated €74K. The top 5 brands take 99% of clicks. Demand peaks in Jul–Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -27.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €74K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-27.3%
Conversion, latest week
1.6%
Market size, estimated
€74Ka year
Peak month
November2.1× the quietest month
Top search term
maxi cosi kindersitz 15-36 kg7K searches a year

02 · Price

A sale here is worth €136.73.

Listings sell for €136.73 on average, from €75.90 to €244.85. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €136.73 that is €0 to €14K a year per listing.

Average price
€136.73above the $15 to $100 sweet spot
Price range
€75.90–€244.85
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
€0–€14K
Returns
3.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #68 within Autositze & Zubehör. It carries 1,551 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
89%
Out of stock, average day
5.0%
Average rank
#68in Autositze & Zubehör
Average rating
4.43 starsAmazon Germany average 4.37 stars
Average reviews
1,551per listing
Listings tracked
27

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Maxi Cosi Tobi products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

9

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

51%

Top 20: 94%

Open market

0%

  • Brand 190%
  • Brand 24%
  • Brand 32%
  • Brand 42%
  • Brand 51%
  • Brand 61%

Demand

Maxi Cosi Tobi search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Maxi Cosi Tobi search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • maxi cosi kindersitz 15-36 kg7K/yr
  • maxi cosi tobi5K/yr
  • kindersitz maxi cosi 15-36 kg4K/yr
  • kindersitz maxi cosi 9-36 kg3K/yr
  • kindersitz 15-36 kg maxi cosi4K/yr
  • maxi cosi kindersitz 9-36 kg5K/yr
  • maxi cosi i size2K/yr
  • maxi cosi tobi kindersitz2K/yr
  • kindersitz 9-36kg maxi cosi2K/yr

Reviews and returns

What reviews say buyers love and hate about Maxi Cosi Tobi

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Qualität insgesamt”
8%of negative reviews mention “Riemen/Saitenqualität”
3.4%of orders come back
“Kein Gurt was man fest machen kann zum stabilisieren”
A buyer, on “Riemen/Saitenqualität”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Maxi Cosi Tobi questions

Answered from the same tracked data.