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Matratze 80x180

Fail

Shoppers spend an estimated $73K a year here, so Matratze 80x180 is a Fail.

Flapen Score
47
47 / 100
Ranks 310 of 631 Baby niches · on the category median
Market size
€73K/yr38K searches / yr
90-day growth
-7.4%search demand this quarter
Competition
54%top-5 click share · 12 brands · 14 sellers

Flapen Score

Matratze 80x180 against its category

The dotted line is the Baby average. Past it, Matratze 80x180 is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Matratze 80x180 market on Amazon at a glance

Shoppers on Amazon Germany searched for Matratze 80x180 38K times last year and spent an estimated €73K. The top 5 brands take 80% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €73K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-7.4%
Conversion, latest week
2.7%
Market size, estimated
€73Ka year
Peak month
July1.3× the quietest month
Top search term
matratze 80x18033K searches a year

02 · Price

A sale here is worth €70.68.

Listings sell for €70.68 on average, from €39.66 to €148.90. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €70.68 that is €0 to €7K a year per listing.

Average price
€70.68inside the $15 to $100 sweet spot
Price range
€39.66–€148.90
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€7K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 28% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #193 within Baby- & Kleinkinderzimmer. It carries 1,926 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
28%
Out of stock, average day
0.5%
Average rank
#193in Baby- & Kleinkinderzimmer
Average rating
4.36 starsAmazon Germany average 4.37 stars
Average reviews
1,926per listing
Listings tracked
25

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Matratze 80x180 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

14

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

54%

Top 20: 94%

Open market

15%

  • Brand 123%
  • Brand 221%
  • Brand 315%
  • Brand 411%
  • Brand 59%
  • Brand 64%
  • Open — no brand owns it (6 brands, 15%)

Demand

Matratze 80x180 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Reviews and returns

What reviews say buyers love and hate about Matratze 80x180

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Komfort insgesamt”
28%of negative reviews mention “Hartes Gefühl”
0.5%of orders come back
“Sehr hart für Kinder”
A buyer, on “Hartes Gefühl”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Matratze 80x180 questions

Answered from the same tracked data.