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Matratze 80x180

a small market ($73K/yr) — Matratze 80x180 doesn't clear our bar today.

Flapen Score

47
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Ranks 310 of 631 Baby niches · on the category median

Market size 18Growth 21Conversion 34Competition 52Returns 98Price range 55Avg price 86Brand share 41Review moat 46Quality gap 65
This niche Category average · 631 niches

Is Matratze 80x180 profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Matratze 80x180 is a €73K/yr Amazon Germany market (38K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 47/100.

Matratze 80x180: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -7.4% over the last 90 days and 2.7% of searches end in a purchase.

€73K

revenue / yr

Units sold / yr1K
Search volume / yr-7.4%38K
Conversion rate2.7%
Avg price€70.68

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers12 · 14
Top-5 product click share54%
Open market20%
Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement76%
New entrants (1y)2· 0 succeeded
Avg rating4.4★
Avg reviews1,926

Top Matratze 80x180 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

€0€4K€7K€11K€15K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

14

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

54%

Top 20: 94%

Open market

15%

  • DORMISSIMO23%
  • MSS e.K.21%
  • Producent materacy REM-SEN.PL15%
  • Betten-ABC11%
  • Doctorsleep9%
  • FDM4%
  • Open — no brand owns it (6 brands, 15%)

Matratze 80x180 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume38KCVR2.7%Products25Brands12Top 5 Brands80%OOS Rate0.5%Rating4.4★Reviews1,926Avg BSR#193
1K750Prime Day '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

What reviews say buyers love and hate about Matratze 80x180

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Komfort insgesamt21%

Sehr angenehme Matratze

Qualität insgesamt18%

Top Qualität

Geruch13%

stinkt auch nicht

Preis-Leistungs-Verhältnis11%

fairer Preis

Gesamtgröße9%

Ich brauche nicht alles aufzuzählen, denn es passt einfach alles

What buyers complain about

84% of reviews
Hartes Gefühl28%

Sehr hart für Kinder

Geruch11%

Es stinkt nach Chemie auch nach Tage langes lüften

Höhe11%

Auch die 20 cm Höhe wird nicht erreicht

Weiches Gefühl8%

Anders als bei anderen Kunden sind wir mit der Weichheit der Matratze überhaupt nicht zufrieden

Komfort insgesamt7%

Leider unbequem

Matratze 80x180 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
44%
2Hartes Gefühl
20%
3Qualität insgesamt
6%
4Höhe
6%
5Geruch
5%

Common Matratze 80x180 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Matratze 80x180 47/100 on Amazon Germany — Skip it. The niche generates €73K/yr across 25 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -7.4% over the last 90 days.
Search demand for Matratze 80x180 on Amazon Germany is steady year-round — the busiest month runs 1.3× the quietest.