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47

matratze 80x180

Skip it

A small market ($73K/yr) — this niche doesn't clear our bar today.

Market size 18Growth 21Conversion 34Competition 52Returns 98Price range 55Avg price 86Brand share 41Review moat 46Quality gap 65

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great€70.68

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good€39.66–€148.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,926.32

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-7.4%

90-day search growth — must beat 0% to launch

Market size

Bad€73K

€73K/yr · 38K searches

According to Flapen's Amazon Germany niche tracking, matratze 80x180 is a €73K/yr Amazon Germany market (38K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 47/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

matratze 80x180 market data

Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
€53K–€71K
units × avg price
Conversion rate
2.7%
Avg BSR
#193
Page quality
0%
Prime
28%
Sponsored
76%
Out of stock
0.5%
Avg brand age
60 months
Avg seller age
196 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

14

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

54%

Top 20: 94%

Open market

15%

  • DORMISSIMO23%
  • MSS e.K.21%
  • Producent materacy REM-SEN.PL15%
  • Betten-ABC11%
  • Doctorsleep9%
  • FDM4%
  • Open — no brand owns it (6 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.4% search growth over the last 90 days.
1K750Prime Day '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top matratze 80x180 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€4K10%€7K15%€11K20%€15K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about matratze 80x180

What buyers praise and complain about, mined from review topics.

What buyers love

Komfort insgesamt21%

“Sehr angenehme Matratze”

Qualität insgesamt18%

“Top Qualität”

Geruch13%

“stinkt auch nicht”

Preis-Leistungs-Verhältnis11%

“fairer Preis”

Gesamtgröße9%

“Ich brauche nicht alles aufzuzählen, denn es passt einfach alles”

Schaum4%

“Sehr gutes Matratze”

Schlafqualität4%

“mein Kind schläft gut”

Weiches Gefühl3%

“Hätte ein kleinwenig weicher sein können”

beworben Vs Tatsächliches Produkt2%

“Entspricht meinen Erwartungen,”

Stärke1%

“angenehme Festigkeit, Material wirkt qualitativ hochwertig, fairer Preis und gute Verarbeitung”

What buyers complain about

Hartes Gefühl28%

“Sehr hart für Kinder”

Geruch11%

“Es stinkt nach Chemie auch nach Tage langes lüften”

Höhe11%

“Auch die 20 cm Höhe wird nicht erreicht”

Weiches Gefühl8%

“Anders als bei anderen Kunden sind wir mit der Weichheit der Matratze überhaupt nicht zufrieden”

Komfort insgesamt7%

“Leider unbequem”

Preis-Leistungs-Verhältnis6%

“Für den vollen Preis auf keinen Fall”

beworben Vs Tatsächliches Produkt5%

“Abmessungen stimmen nicht”

Gesamtgröße4%

“Maße und Support mangelhaft”

Messung / Ablesegenauigkeit3%

“Abmessungen stimmen nicht”

Dicke2%

“Matratze zu dünn”

Top return reasons

Gesamtgröße44%
Hartes Gefühl20%
Qualität insgesamt6%
Höhe6%
Geruch5%
Komfort insgesamt5%
Dünn5%
Dicke2%
Fleckenbeständigkeit1%
beworben Vs Tatsächliches Produkt1%

Common questions

Is matratze 80x180 profitable to sell on Amazon Germany?
The niche generates €73K/yr across 25 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.4%. Flapen's verdict: Skip it (47/100).
How competitive is the matratze 80x180 niche?
12 brands and 14 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in matratze 80x180?
Top complaints mined from reviews: Hartes Gefühl, Geruch, Höhe. The return rate is 0.5%.
When does demand for matratze 80x180 peak?
Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the matratze 80x180 niche?
Listings span €39.66–€148.90; the average listing price is €70.68 (sweet spot $15–$100). The average incumbent carries 1,926 reviews — the moat a new listing must climb.