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matratze 80 x 160

Skip it

Soft demand (-21.1% this quarter) — this niche doesn't clear our bar today.

Market size 36Growth 14Conversion 37Competition 22Returns 94Price range 89Avg price 94Brand share 21Review moat 25Quality gap 47

Returns

Great1.0%

return rate — above 5% kills the launch gate

Avg price

Great€47.48

avg listing price — sweet spot $15–$100

Price range

Great€8.91–€89.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Market size

Okay€174K

€174K/yr · 123K searches

Review moat

Bad4,809

avg incumbent reviews — the moat a new listing must climb

Competition

Bad73%

top-5 click share — a locked-up shelf

Brand share

Bad92%

top-5 brand share — brand-locked demand

Growth

Bad-21.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, matratze 80 x 160 is a €174K/yr Amazon Germany market (123K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 41/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

matratze 80 x 160 market data

Units sold / yr
5K–6K
avg 250–500/product
Revenue / yr
€237K–€285K
units × avg price
Conversion rate
3.0%
Avg BSR
#52
Page quality
0%
Prime
54%
Sponsored
77%
Out of stock
2.9%
Avg brand age
66 months
Avg seller age
196 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

12

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

6%

  • Traumnacht47%
  • Betten-ABC21%
  • Sun Garden11%
  • Twillie9%
  • DORMISSIMO4%
  • Twinzen3%
  • Open — no brand owns it (2 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.1% search growth over the last 90 days.
5K3KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 1.9×

Top matratze 80 x 160 search terms

  • matratze 80 x 16039K/yr
  • matratze 80x16031K/yr
  • kindermatratze 80x16020K/yr
  • matratze 160x8016K/yr
  • 80x160 matratze kinder6K/yr
  • matratze 80x160 kindermatratze6K/yr
  • kinder matratze 80x1605K/yr
All search terms

Top matratze 80 x 160 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€17K20%€35K30%€52K40%€70K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

What buyers say about matratze 80 x 160

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt17%

“natürlich super Qualität”

Gesamtgröße17%

“Passt perfekt”

Komfort insgesamt17%

“Super bequem”

Schaum10%

“Super Matratze”

Preis-Leistungs-Verhältnis7%

“Top Preis-Leistung”

beworben Vs Tatsächliches Produkt5%

“Produkt wie beschrieben”

Weiches Gefühl5%

“Weich und sehr angenehm Dankeschön”

Geruch5%

“stinkt auch nicht”

Stärke3%

“Stabile Matratze”

sackt/Ausgüsse2%

“Wir haben diese Matratze für das Hausbett unseres Kindes gekauft und sind sehr zufrieden, die Matratze ist dick und fest und drückt sich nicht durch”

What buyers complain about

Geruch38%

“Solider Eindruck aber unangenehmer Geruch”

Hartes Gefühl19%

“Sehr hart für Kinder”

Gesamtgröße6%

“Maße und Support mangelhaft”

Qualität insgesamt5%

“Qualität minderwertig”

beworben Vs Tatsächliches Produkt5%

“Deutlich abweichend von Beschreibung und Produktbildern”

Dünn4%

“zu dünn”

Komfort insgesamt3%

“das war nun wirklich nicht angenehm.”

Materialqualität2%

“Unten pures plastik”

Zertifizierungen2%

“Ich habe nun auch Zweifel bezüglich der behaupteten Öko-Tex Zertifizierung”

Atmungsaktivität2%

“Man kann nicht durchatmen”

Top return reasons

Gesamtgröße45%
Geruch13%
Hartes Gefühl10%
Qualität insgesamt6%
Dünn5%
Komfort insgesamt3%
Dicke3%
Materialqualität3%
beworben Vs Tatsächliches Produkt3%
Höhe2%

Common questions

Is matratze 80 x 160 profitable to sell on Amazon Germany?
The niche generates €174K/yr across 13 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -21.1%. Flapen's verdict: Skip it (41/100).
How competitive is the matratze 80 x 160 niche?
8 brands and 12 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in matratze 80 x 160?
Top complaints mined from reviews: Geruch, Hartes Gefühl, Gesamtgröße. The return rate is 1.0%.
When does demand for matratze 80 x 160 peak?
Demand peaks in Sep–Oct; the busiest month runs 1.9× the quietest.
What does it cost to enter the matratze 80 x 160 niche?
Listings span €8.91–€89.03; the average listing price is €47.48 (sweet spot $15–$100). The average incumbent carries 4,809 reviews — the moat a new listing must climb.