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Matratze 80 X 160

Fail

Demand is soft, at -21.1% this quarter, so Matratze 80 X 160 is a Fail.

Flapen Score
41
41 / 100
Ranks 470 of 631 Baby niches · −6 vs the category median of 47
Market size
€174K/yr123K searches / yr
90-day growth
-21.1%search demand this quarter
Competition
73%top-5 click share · 8 brands · 12 sellers

Flapen Score

Matratze 80 X 160 against its category

The dotted line is the Baby average. Past it, Matratze 80 X 160 is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Matratze 80 X 160 market on Amazon at a glance

Shoppers on Amazon Germany searched for Matratze 80 X 160 123K times last year and spent an estimated €174K. The top 5 brands take 92% of clicks. Demand peaks in Sep–Oct. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €174K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
-21.1%
Conversion, latest week
3.0%
Market size, estimated
€174Ka year
Peak month
September1.9× the quietest month
Top search term
matratze 80 x 16039K searches a year

02 · Price

A sale here is worth €47.48.

Listings sell for €47.48 on average, from €8.91 to €89.03. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At €47.48 that is €12K to €24K a year per listing.

Average price
€47.48inside the $15 to $100 sweet spot
Price range
€8.91–€89.03
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
€12K–€24K
Returns
1.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #52 within Baby- & Kleinkinderzimmer. It carries 4,809 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
54%
Out of stock, average day
2.9%
Average rank
#52in Baby- & Kleinkinderzimmer
Average rating
4.47 starsAmazon Germany average 4.37 stars
Average reviews
4,809per listing
Listings tracked
13

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
66 months

Products

Top Matratze 80 X 160 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

12

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

6%

  • Brand 147%
  • Brand 221%
  • Brand 311%
  • Brand 49%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (2 brands, 6%)

Demand

Matratze 80 X 160 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 1.9×

Search terms

Top Matratze 80 X 160 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • matratze 80 x 16039K/yr
  • matratze 80x16031K/yr
  • kindermatratze 80x16020K/yr
  • matratze 160x8016K/yr
  • 80x160 matratze kinder6K/yr
  • matratze 80x160 kindermatratze6K/yr
  • kinder matratze 80x1605K/yr

Reviews and returns

What reviews say buyers love and hate about Matratze 80 X 160

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Qualität insgesamt”
38%of negative reviews mention “Geruch”
1.0%of orders come back
“Solider Eindruck aber unangenehmer Geruch”
A buyer, on “Geruch”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Matratze 80 X 160 questions

Answered from the same tracked data.