Is Matratze 60x120 profitable to sell on Amazon Germany?

Flapen scores Matratze 60x120 45 out of 100 on Amazon Germany, a Fail. Shoppers spend €270K a year across 15 tracked products. Search demand grew -8.2% in the last 90 days.

How competitive is the Matratze 60x120 niche on Amazon Germany?

13 brands and 20 sellers compete in Matratze 60x120 on Amazon Germany. The top 5 Matratze 60x120 products take 74% of clicks, and the top 5 brands take 78%.

What do buyers complain about in Matratze 60x120?

Matratze 60x120 buyers on Amazon Germany complain most about Geruch, Hartes Gefühl, and beworben Vs Tatsächliches Produkt. An estimated 1.5% of orders come back.

When does demand for Matratze 60x120 peak?

Search demand for Matratze 60x120 on Amazon Germany is steady all year. The busiest month runs 1.4× the quietest.

What does it cost to enter the Matratze 60x120 niche?

Matratze 60x120 sells for €31.99 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €6.61 to €65.99. The average product has 2,666 reviews, the count a new listing must catch up to.

Matratze 60x120

Fail

Demand is soft, at -8.2% this quarter, so Matratze 60x120 is a Fail.

Flapen Score: 45
45 / 100Ranks 369 of 631 Baby niches · −2 vs the category median of 47
Market size: €270K/yr273K searches / yr
90-day growth: -8.2%search demand this quarter
Competition: 74%top-5 click share · 13 brands · 20 sellers

Flapen Score

Matratze 60x120 against its category

The dotted line is the Baby average. Past it, Matratze 60x120 is stronger. Inside it, weaker.

45Fail

This niche Category average

See the method

Market

The Matratze 60x120 market on Amazon at a glance

Shoppers on Amazon Germany searched for Matratze 60x120 273K times last year and spent an estimated €270K. The top 5 brands take 78% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 273K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €270K a year.

Searches, last 12 months: 273K
Growth, 90 days vs prior 90: -8.2%
Conversion, latest week: 3.1%
Market size, estimated: €270Ka year
Peak month: July1.4× the quietest month
Top search term: matratze 60x12046K searches a year

02 · Price

A sale here is worth €31.99.

Listings sell for €31.99 on average, from €6.61 to €65.99. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At €31.99 that is €16K to €24K a year per listing.

Average price: €31.99inside the $15 to $100 sweet spot
Price range: €6.61–€65.99
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 8K–10K
Units per listing a year: 500–750
Revenue per listing a year: €16K–€24K
Returns: 1.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #48 within Baby- & Kleinkinderzimmer. It carries 2,666 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings: 93%
Prime listings: 47%
Out of stock, average day: 1.9%
Average rank: #48in Baby- & Kleinkinderzimmer
Average rating: 4.53 starsAmazon Germany average 4.37 stars
Average reviews: 2,666per listing
Listings tracked: 15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 58 months

Products

Top Matratze 60x120 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

13 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

17%

Brand 137%
Brand 212%
Brand 311%
Brand 411%
Brand 56%
Brand 66%
Open — no brand owns it (7 brands, 17%)

Demand

Matratze 60x120 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Matratze 60x120 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

matratze 60x12046K/yr +7.5%2.8% conv.
baby matratze 60 x 12032K/yr -9.2%2.6% conv.
babymatratze 60x120cm24K/yr -1.6%3.0% conv.
matratze 120x6024K/yr -8.6%3.1% conv.
kindermatratze 60x12020K/yr -16.0%3.1% conv.
baby matratze17K/yr -7.3%0.3% conv.
kindermatratze17K/yr -11.8%0.5% conv.
matratze 60x120 baby18K/yr -30.7%3.8% conv.
babybett matratze 60x12012K/yr -11.4%3.9% conv.
babybett matratze8K/yr -13.5%0.5% conv.

Reviews and returns

What reviews say buyers love and hate about Matratze 60x120

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Qualität insgesamt”

27%of negative reviews mention “Geruch”

1.5%of orders come back

“Stinkt stark chemisch”

A buyer, on “Geruch”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Matratze 60x120 questions

Answered from the same tracked data.

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