Skip to content

Matratze 60x120

soft demand (-8.2% this quarter) — Matratze 60x120 doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 369 of 631 Baby niches · −2 vs the category median of 47

Market size 49Growth 21Conversion 39Competition 22Returns 85Price range 84Avg price 95Brand share 46Review moat 38Quality gap 37
This niche Category average · 631 niches

Is Matratze 60x120 profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Matratze 60x120 is a €270K/yr Amazon Germany market (273K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 45/100.

Matratze 60x120: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -8.2% over the last 90 days and 3.1% of searches end in a purchase.

€270K

revenue / yr

Units sold / yr10K
Search volume / yr-8.2%273K
Conversion rate3.1%
Avg price€31.99

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers13 · 20
Top-5 product click share74%
Open market22%
Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement93%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews2,666

Top Matratze 60x120 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

€0€27K€54K€81K€108K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

20

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

17%

  • Traumnacht37%
  • Sun Garden12%
  • Foxx11%
  • Arensberger11%
  • KiNDERWELT6%
  • Twillie6%
  • Open — no brand owns it (7 brands, 17%)

Matratze 60x120 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume273KCVR3.1%Products15Brands13Top 5 Brands78%OOS Rate1.9%Rating4.5★Reviews2,666Avg BSR#48
9K7KPrime Day '24Spike '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Matratze 60x120 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • matratze 60x12046K/yr
  • baby matratze 60 x 12032K/yr
  • babymatratze 60x120cm24K/yr
  • matratze 120x6024K/yr
  • kindermatratze 60x12020K/yr
  • baby matratze17K/yr
  • kindermatratze17K/yr
  • matratze 60x120 baby18K/yr
  • babybett matratze 60x12012K/yr
  • babybett matratze8K/yr

What reviews say buyers love and hate about Matratze 60x120

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Qualität insgesamt24%

Einwandfreies Produkt

Komfort insgesamt13%

Die Kindermatratze macht insgesamt einen sehr guten Eindruck und überzeugt sowohl durch Komfort als auch durch die praktische Handhabung im Alltag

Gesamtgröße11%

Passgenau

Preis-Leistungs-Verhältnis9%

Für den Preis ok

Schaum9%

Gute Matratze

What buyers complain about

89% of reviews
Geruch27%

Stinkt stark chemisch

Hartes Gefühl15%

Relativ harter Matrazenkern

beworben Vs Tatsächliches Produkt10%

Deutlich abweichend von Beschreibung und Produktbildern

Dicke8%

Zu dünn

Qualität insgesamt5%

hatte bessere Qualität erwartet

Matratze 60x120 return rate & reasons

Why buyers send it back, as a share of all return requests.

1.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
52%
2Geruch
11%
3Qualität insgesamt
7%
4Dünn
5%
5Hartes Gefühl
4%

Common Matratze 60x120 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Matratze 60x120 45/100 on Amazon Germany — Skip it. The niche generates €270K/yr across 15 tracked products. Search demand moved -8.2% over the last 90 days.
Search demand for Matratze 60x120 on Amazon Germany is steady year-round — the busiest month runs 1.4× the quietest.